{"id":4650,"date":"2019-05-03T12:04:07","date_gmt":"2019-05-03T17:04:07","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=4650"},"modified":"2019-05-06T10:53:02","modified_gmt":"2019-05-06T15:53:02","slug":"d2c","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/d2c\/","title":{"rendered":"D2C -Direct to Consumer"},"content":{"rendered":"\n<p> <strong>\u00bfC\u00f3mo logran conquistar a las nuevas generaciones las marcas exitosas de hoy en d\u00eda?<\/strong><\/p>\n\n\n\n<p>Los consumidores de hoy sienten que nadie los conoce bien, es importante que las marcas se conecten con los consumidores de diferentes formas, que creen experiencias inolvidables. En un mundo cada vez m\u00e1s tecnol\u00f3gico a\u00f1oramos la conexi\u00f3n humana, aqu\u00ed donde los sentidos juegan un papel importante en la atracci\u00f3n de nuevos clientes. <\/p>\n\n\n\n<p>As\u00ed se vivio ayer, el foro, pudimos conocer algunas empresas, que curiosamente son empresas peque\u00f1as, que han entendido a sus consumidores y se comunican con ellos de forma directa, ofreciendoles exactamente lo que buscan.<\/p>\n\n\n\n<p>Ana Navia, Directora Regional de Perfumer\u00eda Fina, en Firmenich, \u00abuna compa\u00f1\u00eda que trabaja todos los d\u00edas para deleitar los sentidos\u00bb, nos cont\u00f3 su experiencia y trayectoria a trav\u00e9s del conocimiento de los consumidores de hoy. Se pueden contactar con ella en: ana.navia@firmenich.com<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Creatividad e innovaci\u00f3n por un solo objetivo.<br>Gracias por aceptar nuestra invitaci\u00f3n, te esperamos en el pr\u00f3ximo foro<\/p>\n\n\n\n<p>Aqu\u00ed algunas memorias&#8230; pronto podr\u00e1s descargar el material de la conferencia.<\/p>\n\n\n<style>#jtg-4657 .modula-item .jtg-social a, .lightbox-socials.jtg-social a{ fill: #ffffff; color: #ffffff }#jtg-4657 .modula-item .jtg-social-expandable a, #jtg-4657 .modula-item .jtg-social-expandable-icons a{ fill: #ffffff; color: #ffffff }#jtg-4657 .modula-item .jtg-social svg, .lightbox-socials.jtg-social svg { height: 16px; width: 16px }#jtg-4657 .modula-item .jtg-social-expandable svg { height: 16px; width: 16px }#jtg-4657 .modula-item .jtg-social-expandable-icons svg { height: 16px; width: 16px }#jtg-4657 .modula-item .jtg-social a:not(:last-child), .lightbox-socials.jtg-social a:not(:last-child) { margin-right: 10px }#jtg-4657 .modula-item .jtg-social-expandable-icons { gap: 10px }#jtg-4657 .modula-item .figc {color:#ffffff;}#jtg-4657 .modula-item .modula-item-content { transform: scale(1); }#jtg-4657 { width:100%;}#jtg-4657 .modula-items{height:800px;}@media screen and (max-width: 992px) {#jtg-4657 .modula-items{height:800px;}}@media screen and (max-width: 768px) {#jtg-4657 .modula-items{height:800px;}}#jtg-4657 .modula-items .figc p.description { font-size:14px; }#jtg-4657 .modula-items .figc p.description { color:#ffffff;}#jtg-4657 .modula-items .figc .jtg-title { color:#ffffff; }#jtg-4657.modula-gallery .modula-item > a, #jtg-4657.modula-gallery .modula-item, #jtg-4657.modula-gallery .modula-item-content > a:not(.modula-no-follow) { cursor:zoom-in; } #jtg-4657.modula-gallery .modula-item-content .modula-no-follow { cursor: default; } @media screen and (max-width:480px){#jtg-4657 .modula-item .figc .jtg-title {  font-size: 12px; }#jtg-4657 .modula-items .figc p.description { color:#ffffff;font-size:10px; }}<\/style>\n<div  id=\"jtg-4657\" class=\"modula modula-gallery modula-creative-gallery\" data-config=\"{&quot;height&quot;:800,&quot;tabletHeight&quot;:800,&quot;mobileHeight&quot;:800,&quot;desktopHeight&quot;:800,&quot;enableTwitter&quot;:true,&quot;enableWhatsapp&quot;:false,&quot;enableFacebook&quot;:true,&quot;enablePinterest&quot;:true,&quot;enableLinkedin&quot;:false,&quot;enableEmail&quot;:false,&quot;randomFactor&quot;:0.200000000000000011102230246251565404236316680908203125,&quot;type&quot;:&quot;creative-gallery&quot;,&quot;columns&quot;:12,&quot;gutter&quot;:10,&quot;mobileGutter&quot;:10,&quot;tabletGutter&quot;:10,&quot;desktopGutter&quot;:10,&quot;enableResponsive&quot;:&quot;0&quot;,&quot;tabletColumns&quot;:&quot;2&quot;,&quot;mobileColumns&quot;:&quot;1&quot;,&quot;lazyLoad&quot;:0,&quot;lightboxOpts&quot;:{&quot;animated&quot;:true,&quot;Thumbs&quot;:{&quot;type&quot;:&quot;modern&quot;,&quot;showOnStart&quot;:false},&quot;Toolbar&quot;:{&quot;display&quot;:{&quot;right&quot;:[&quot;close&quot;]},&quot;enabled&quot;:true},&quot;Carousel&quot;:{&quot;Panzoom&quot;:{&quot;touch&quot;:false},&quot;infinite&quot;:false},&quot;keyboard&quot;:{&quot;Escape&quot;:&quot;close&quot;,&quot;Delete&quot;:&quot;close&quot;,&quot;Backspace&quot;:&quot;close&quot;,&quot;PageUp&quot;:false,&quot;PageDown&quot;:false,&quot;ArrowUp&quot;:false,&quot;ArrowDown&quot;:false,&quot;ArrowRight&quot;:false,&quot;ArrowLeft&quot;:false},&quot;touch&quot;:false,&quot;backdropClick&quot;:false,&quot;l10n&quot;:{&quot;CLOSE&quot;:&quot;Cerrar&quot;,&quot;NEXT&quot;:&quot;Siguiente&quot;,&quot;PREV&quot;:&quot;Anterior&quot;,&quot;Error&quot;:&quot;No se ha podido cargar el contenido solicitado. 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class=\"modula-item-content\">\n\n\t\t\t\t\n\t\t\t\t\t<a data-image-id=\"4655\" role=\"button\" tabindex=\"0\" rel=\"jtg-4657\" data-caption=\"\" aria-label=\"Abrir la imagen en una caja de luz\" class=\"tile-inner modula-item-link\"><\/a>\n\t\t\n\t\t<img loading=\"lazy\" decoding=\"async\" class=\"pic wp-image-4655\"  data-valign=\"middle\" data-halign=\"center\" alt=\"\" data-full=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich4-e1556903192540.jpg\" title=\"Asi-fue...Firmenich4\" width=\"300\" height=\"205\" src=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich4-e1556903192540-300x205.jpg\" data-src=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich4-e1556903192540-300x205.jpg\" data-caption=\"\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich4-e1556903192540.jpg 889w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich4-e1556903192540-300x205.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich4-e1556903192540-768x525.jpg 768w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich4-e1556903192540-130x90.jpg 130w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t<div class=\"jtg-social-expandable \">\n\t\t<a class=\"modula-icon-share\" aria-label=\"Haz clic para compartir\" href=\"#\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" tabindex=\"-1\" width=\"24\" height=\"24\"><path d=\"M2.55 19c1.4-8.4 9.1-9.8 11.9-9.8V5l7 7-7 6.3v-3.5c-2.8 0-10.5 2.1-11.9 4.2z\"><\/path><\/svg><\/a>\n\t<\/div>\n\t<div class=\"jtg-social-expandable-icons \">\n\t\t\t\t\t\t\t<a class=\"modula-icon-twitter\" aria-label=\"Compartir en X\"  data-modula-gallery-id=\"4657\" data-modula-item-id=\"4655\" 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20\"\n\t\t\t\t\taria-hidden=\"true\">\n\t\t\t\t\t\t<path d=\"M20,10.1c0-5.5-4.5-10-10-10S0,4.5,0,10.1c0,5,3.7,9.1,8.4,9.9v-7H5.9v-2.9h2.5V7.9C8.4,5.4,9.9,4,12.2,4c1.1,0,2.2,0.2,2.2,0.2v2.5h-1.3c-1.2,0-1.6,0.8-1.6,1.6v1.9h2.8L13.9,13h-2.3v7C16.3,19.2,20,15.1,20,10.1z\"\/>\n\t\t\t\t\t<\/svg><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"modula-icon-pinterest\" aria-label=\"Compartir en Pinterest\"  data-modula-gallery-id=\"4657\" data-modula-item-id=\"4655\" data-modula-image-src=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich4-e1556903192540.jpg\"\t\t\t\thref=\"#\"><svg\n\t\t\t\t\twidth=\"20px\"\n\t\t\t\t\theight=\"20px\"\n\t\t\t\t\tviewBox=\"0 0 20 20\"\n\t\t\t\t\taria-hidden=\"true\">\n\t\t\t\t\t\t<path d=\"M10,0C4.5,0,0,4.5,0,10c0,4.1,2.5,7.6,6,9.2c0-0.7,0-1.5,0.2-2.3c0.2-0.8,1.3-5.4,1.3-5.4s-0.3-0.6-0.3-1.6c0-1.5,0.9-2.6,1.9-2.6c0.9,0,1.3,0.7,1.3,1.5c0,0.9-0.6,2.3-0.9,3.5c-0.3,1.1,0.5,1.9,1.6,1.9c1.9,0,3.2-2.4,3.2-5.3c0-2.2-1.5-3.8-4.2-3.8c-3,0-4.9,2.3-4.9,4.8c0,0.9,0.3,1.5,0.7,2C6,12,6.1,12.1,6,12.4c0,0.2-0.2,0.6-0.2,0.8c-0.1,0.3-0.3,0.3-0.5,0.3c-1.4-0.6-2-2.1-2-3.8c0-2.8,2.4-6.2,7.1-6.2c3.8,0,6.3,2.8,6.3,5.7c0,3.9-2.2,6.9-5.4,6.9c-1.1,0-2.1-0.6-2.4-1.2c0,0-0.6,2.3-0.7,2.7c-0.2,0.8-0.6,1.5-1,2.1C8.1,19.9,9,20,10,20c5.5,0,10-4.5,10-10C20,4.5,15.5,0,10,0z\"\/>\n\t\t\t\t\t<\/svg><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\n\t\t<div class=\"figc no-description\">\n\t\t\t<div class=\"figc-inner\">\n\t\t\t\t\t\t\t\t\t<div class='jtg-title'>Asi-fue...Firmenich4<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div><div class=\"modula-item effect-pufrobo\" >\n\t<div class=\"modula-item-overlay\"><\/div>\n\n\t<div class=\"modula-item-content\">\n\n\t\t\t\t\n\t\t\t\t\t<a data-image-id=\"4653\" role=\"button\" tabindex=\"0\" rel=\"jtg-4657\" data-caption=\"\" aria-label=\"Abrir la imagen en una caja de luz\" class=\"tile-inner modula-item-link\"><\/a>\n\t\t\n\t\t<img loading=\"lazy\" decoding=\"async\" class=\"pic wp-image-4653\"  data-valign=\"middle\" data-halign=\"center\" alt=\"\" data-full=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich2.jpg\" title=\"Asi-fue...Firmenich2\" width=\"300\" height=\"205\" src=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich2-300x205.jpg\" data-src=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich2-300x205.jpg\" data-caption=\"\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich2.jpg 889w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich2-300x205.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich2-768x525.jpg 768w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich2-130x90.jpg 130w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t<div class=\"jtg-social-expandable \">\n\t\t<a class=\"modula-icon-share\" aria-label=\"Haz clic para compartir\" href=\"#\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" tabindex=\"-1\" width=\"24\" height=\"24\"><path d=\"M2.55 19c1.4-8.4 9.1-9.8 11.9-9.8V5l7 7-7 6.3v-3.5c-2.8 0-10.5 2.1-11.9 4.2z\"><\/path><\/svg><\/a>\n\t<\/div>\n\t<div class=\"jtg-social-expandable-icons \">\n\t\t\t\t\t\t\t<a class=\"modula-icon-twitter\" aria-label=\"Compartir en X\"  data-modula-gallery-id=\"4657\" data-modula-item-id=\"4653\" data-modula-image-src=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich2.jpg\" href=\"#\"><svg\n\t\t\t\t\twidth=\"20px\"\n\t\t\t\t\theight=\"20px\"\n\t\t\t\t\tviewBox=\"0 0 20 20\"\n\t\t\t\t\taria-hidden=\"true\">\n\t\t\t\t\t\t<path d=\"M2.9 0C1.3 0 0 1.3 0 2.9v14.3C0 18.7 1.3 20 2.9 20h14.3c1.6 0 2.9-1.3 2.9-2.9V2.9C20 1.3 18.7 0 17.1 0H2.9zm13.2 3.8L11.5 9l5.5 7.2h-4.3l-3.3-4.4-3.8 4.4H3.4l5-5.7-5.3-6.7h4.4l3 4 3.5-4h2.1zM14.4 15 6.8 5H5.6l7.7 10h1.1z\"\/>\n\t\t\t\t\t<\/svg><\/a>\n\t\t\t\t\t\t\t\t\t\t<a class=\"modula-icon-facebook\" aria-label=\"Compartir en Facebook\"  data-modula-gallery-id=\"4657\" data-modula-item-id=\"4653\" data-modula-image-src=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich2.jpg\"\t\t\t\thref=\"#\"><svg\n\t\t\t\t\twidth=\"20px\"\n\t\t\t\t\theight=\"20px\"\n\t\t\t\t\tviewBox=\"0 0 20 20\"\n\t\t\t\t\taria-hidden=\"true\">\n\t\t\t\t\t\t<path d=\"M20,10.1c0-5.5-4.5-10-10-10S0,4.5,0,10.1c0,5,3.7,9.1,8.4,9.9v-7H5.9v-2.9h2.5V7.9C8.4,5.4,9.9,4,12.2,4c1.1,0,2.2,0.2,2.2,0.2v2.5h-1.3c-1.2,0-1.6,0.8-1.6,1.6v1.9h2.8L13.9,13h-2.3v7C16.3,19.2,20,15.1,20,10.1z\"\/>\n\t\t\t\t\t<\/svg><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"modula-icon-pinterest\" aria-label=\"Compartir en Pinterest\"  data-modula-gallery-id=\"4657\" data-modula-item-id=\"4653\" data-modula-image-src=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich2.jpg\"\t\t\t\thref=\"#\"><svg\n\t\t\t\t\twidth=\"20px\"\n\t\t\t\t\theight=\"20px\"\n\t\t\t\t\tviewBox=\"0 0 20 20\"\n\t\t\t\t\taria-hidden=\"true\">\n\t\t\t\t\t\t<path d=\"M10,0C4.5,0,0,4.5,0,10c0,4.1,2.5,7.6,6,9.2c0-0.7,0-1.5,0.2-2.3c0.2-0.8,1.3-5.4,1.3-5.4s-0.3-0.6-0.3-1.6c0-1.5,0.9-2.6,1.9-2.6c0.9,0,1.3,0.7,1.3,1.5c0,0.9-0.6,2.3-0.9,3.5c-0.3,1.1,0.5,1.9,1.6,1.9c1.9,0,3.2-2.4,3.2-5.3c0-2.2-1.5-3.8-4.2-3.8c-3,0-4.9,2.3-4.9,4.8c0,0.9,0.3,1.5,0.7,2C6,12,6.1,12.1,6,12.4c0,0.2-0.2,0.6-0.2,0.8c-0.1,0.3-0.3,0.3-0.5,0.3c-1.4-0.6-2-2.1-2-3.8c0-2.8,2.4-6.2,7.1-6.2c3.8,0,6.3,2.8,6.3,5.7c0,3.9-2.2,6.9-5.4,6.9c-1.1,0-2.1-0.6-2.4-1.2c0,0-0.6,2.3-0.7,2.7c-0.2,0.8-0.6,1.5-1,2.1C8.1,19.9,9,20,10,20c5.5,0,10-4.5,10-10C20,4.5,15.5,0,10,0z\"\/>\n\t\t\t\t\t<\/svg><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\n\t\t<div class=\"figc no-description\">\n\t\t\t<div class=\"figc-inner\">\n\t\t\t\t\t\t\t\t\t<div class='jtg-title'>Asi-fue...Firmenich2<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div><div class=\"modula-item effect-pufrobo\" >\n\t<div class=\"modula-item-overlay\"><\/div>\n\n\t<div class=\"modula-item-content\">\n\n\t\t\t\t\n\t\t\t\t\t<a data-image-id=\"4652\" role=\"button\" tabindex=\"0\" rel=\"jtg-4657\" data-caption=\"\" aria-label=\"Abrir la imagen en una caja de luz\" class=\"tile-inner modula-item-link\"><\/a>\n\t\t\n\t\t<img loading=\"lazy\" decoding=\"async\" class=\"pic wp-image-4652\"  data-valign=\"middle\" data-halign=\"center\" alt=\"\" data-full=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich1.jpg\" title=\"Asi-fue...Firmenich1\" width=\"300\" height=\"205\" src=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich1-300x205.jpg\" data-src=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich1-300x205.jpg\" data-caption=\"\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/05\/Asi-fue...Firmenich1.jpg 889w, 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Los consumidores de hoy sienten que nadie los conoce bien, es importante que las marcas se conecten con los consumidores de diferentes formas, que creen experiencias inolvidables. 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Los consumidores de hoy sienten que nadie los conoce bien, es importante que las marcas se conecten con los consumidores de diferentes formas, que creen experiencias inolvidables. 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