{"id":4841,"date":"2019-05-31T09:13:42","date_gmt":"2019-05-31T14:13:42","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=4841"},"modified":"2019-06-05T09:15:06","modified_gmt":"2019-06-05T14:15:06","slug":"instagram-campanas-con-influencers","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/instagram-campanas-con-influencers\/","title":{"rendered":"Instagram traer\u00e1 una herramienta para que las marcas promuevan su campa\u00f1a con  influencers"},"content":{"rendered":"\n<p>Instagram ha anunciado que esta trabajando en una nueva herramienta de anuncios. La cual le permitir\u00e1 a las marcas y a los influencers trabajar de  manera m\u00e1s beneficiosa y transparente financieramente.<\/p>\n\n\n\n<p>Este nuevo formato de promoci\u00f3n se llama \u00abBranded content ads\u00bb (Anuncios de contenido de marca).  Estos permitir\u00e1n a las marcas promocionar el contenido creado por los influencers, como lo har\u00edan con cualquier otro de sus esfuerzos publicitarios. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><strong>\u00abHasta ahora, las marcas pod\u00edan contratar influenciadores para trabajar en campa\u00f1as publicitarias y promocionar productos con contenido de marca, pero las publicaciones solo alcanzar\u00edan a los seguidores del factor de influencia. <\/strong><\/em><br><em><strong>Los anuncios de contenido de marca permiten a los anunciantes promocionar estas publicaciones de Instagram como lo har\u00edan con cualquier otro anuncio.\u00bb<\/strong><\/em><\/p><\/blockquote>\n\n\n\n<p>Por supuesto, las marcas siempre pueden usar las publicaciones de influenciadores como anuncios a trav\u00e9s de sus propios perfiles, pero esta nueva oferta simplifica y formaliza ese enfoque. Permitir\u00e1 a las empresas maximizar el valor de sus esfuerzos de marketing de personas influyentes. <\/p>\n\n\n\n<p>\u00abLa promoci\u00f3n de contenido directamente desde el punto de control de un influencer le otorga a la publicaci\u00f3n una mayor autenticidad que a un nombre de marca, y estamos viendo \u00edndices de participaci\u00f3n significativamente m\u00e1s altos con esta estrategia\u00bb.<\/p>\n\n\n\n<p>Dijo un portavoz de Instagram en su sitio web del blog, con los anuncios de contenido de marca, las empresas tienen la oportunidad de contar sus historias de marca a trav\u00e9s de las voces de los creadores, llegar a nuevas audiencias y medir el impacto.<\/p>\n\n\n\n<p>La oferta ser\u00e1 esencialmente una extensi\u00f3n del sistema de etiquetado de contenido de marca existente de Instagram; ahora, junto con las etiquetas \u00abPaid Partnership\u00bb, las marcas tambi\u00e9n podr\u00e1n extender sus promociones de la misma.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"670\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/dims-1024x670.jpg\" alt=\"\" class=\"wp-image-4848\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/dims-1024x670.jpg 1024w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/dims-300x196.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/dims-768x503.jpg 768w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/dims.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Los anuncios de contenido de marca para el <em>feed<\/em> estar\u00e1n disponibles para todos los anunciantes en las pr\u00f3ximas semanas y para las historias en los pr\u00f3ximos meses. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>\u00abesto es solo el comienzo y continuaremos invirtiendo en contenido de marca para proporcionar a\u00fan m\u00e1s valor para las personas, los creadores y las empresas\u00bb<\/p><cite>Instagram<\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Instagram ha anunciado que esta trabajando en una nueva herramienta de anuncios. La cual le permitir\u00e1 a las marcas y a los influencers trabajar de manera m\u00e1s beneficiosa y transparente financieramente. Este nuevo formato de promoci\u00f3n se llama \u00abBranded content ads\u00bb (Anuncios de contenido de marca). Estos permitir\u00e1n a las marcas promocionar el contenido creado [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":4843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-4841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram traer\u00e1 una herramienta para que las marcas promuevan su campa\u00f1a con influencers | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/instagram-campanas-con-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram traer\u00e1 una herramienta para que las marcas promuevan su campa\u00f1a con influencers | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Instagram ha anunciado que esta trabajando en una nueva herramienta de anuncios. 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