{"id":4875,"date":"2019-06-19T14:06:39","date_gmt":"2019-06-19T19:06:39","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=4875"},"modified":"2019-06-19T14:07:02","modified_gmt":"2019-06-19T19:07:02","slug":"papas-fritas-ramo","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/papas-fritas-ramo\/","title":{"rendered":"Un nuevo competidor se une al mercado de las papas fritas, Ramo"},"content":{"rendered":"\n<p>Este martes 18 de junio, Productos Ramo anunci\u00f3 que har\u00e1 parte del mercado de las papas fritas, buscando satisfacer las necesidades de sus consumidores. <\/p>\n\n\n\n<p>Papas Ramo:\u00a0artesanales, gruesas y con c\u00e1scara. La compa\u00f1\u00eda entra a competir con marcas como Super Ricas, Yupi y Frito Lay. <\/p>\n\n\n\n<p>Seg\u00fan estudios realizados por empresa  la intenci\u00f3n de compra su nuevo producto se sit\u00faa entre un 78 % y un 82 %.\u00a0Con el objetivo de tomarse el segmento de los snacks y seguir expandiendo\u00a0su portafolio  Ramo, lanza al mercado tres presentaciones: lim\u00f3n, pollo y paprika ahumada.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"526\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/5d09a69bcb726.jpeg\" alt=\"\" class=\"wp-image-4877\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/5d09a69bcb726.jpeg 700w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/5d09a69bcb726-300x225.jpeg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> <em>\u00abNosotros hemos venido sumando esfuerzos para traer al p\u00fablico colombiano las papas caseras Ramo, buscando crecer en el segmento de snacks. Es un producto que si bien podr\u00eda venderse como premium, llega al mercado con un precio competitivo desde $1000 buscando as\u00ed, llegar a todos los hogares de nuestro pa\u00eds\u00bb<\/em>, .  <\/p><cite> dijo\u00a0Jaime Echavarr\u00eda L\u00f3pez, presidente de la empresa colombiana <\/cite><\/blockquote>\n\n\n\n<p>Ramo, una empresa creada en 1950, famosa por fabricar ponqu\u00e9s basados en la receta familia, se ha actualizado en los \u00faltimos a\u00f1os, innovando y renovando su marca, con nuevos productos. Tanto as\u00ed que para febrero de este a\u00f1o, abri\u00f3 la l\u00ednea de productos Ramo Equilibrio, alimentos con menos grasa, menos az\u00facar y m\u00e1s fibra. <\/p>\n\n\n\n<p>Un competidor que no se queda atr\u00e1s&#8230;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este martes 18 de junio, Productos Ramo anunci\u00f3 que har\u00e1 parte del mercado de las papas fritas, buscando satisfacer las necesidades de sus consumidores. Papas Ramo:\u00a0artesanales, gruesas y con c\u00e1scara. La compa\u00f1\u00eda entra a competir con marcas como Super Ricas, Yupi y Frito Lay. Seg\u00fan estudios realizados por empresa la intenci\u00f3n de compra su nuevo [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":4876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-4875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un nuevo competidor se une al mercado de las papas fritas, Ramo | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/papas-fritas-ramo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un nuevo competidor se une al mercado de las papas fritas, Ramo | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Este martes 18 de junio, Productos Ramo anunci\u00f3 que har\u00e1 parte del mercado de las papas fritas, buscando satisfacer las necesidades de sus consumidores. 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