Descarga<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"\u00bb Se evaluaron las camisetas 2018 y 2019 de la Selecci\u00f3n, para determinar si hay diferencias reales en la respuesta no consciente del consumidor entre los dos dise\u00f1os. La evaluaci\u00f3n comprendi\u00f3 tanto la respuesta cerebral ante el dise\u00f1o como su capacidad de generar asociaciones con tres mensajes elegidos por Nielsen Neuro: nacional, moderno y original. […]<\/p>\n","protected":false},"author":48,"featured_media":4905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-4897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\n
Nielsen estudia el caso de la camiseta de la Selecci\u00f3n | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nielsen estudia el caso de la camiseta de la Selecci\u00f3n | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"\u00bb Se evaluaron las camisetas 2018 y 2019 de la Selecci\u00f3n, para determinar si hay diferencias reales en la respuesta no consciente del consumidor entre los dos dise\u00f1os. La evaluaci\u00f3n comprendi\u00f3 tanto la respuesta cerebral ante el dise\u00f1o como su capacidad de generar asociaciones con tres mensajes elegidos por Nielsen Neuro: nacional, moderno y original. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-28T19:41:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-28T19:43:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/\"},\"author\":{\"name\":\"Marketing Zone\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d\"},\"headline\":\"Nielsen estudia el caso de la camiseta de la Selecci\u00f3n\",\"datePublished\":\"2019-06-28T19:41:47+00:00\",\"dateModified\":\"2019-06-28T19:43:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/\"},\"wordCount\":142,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1.jpg\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/\",\"name\":\"Nielsen estudia el caso de la camiseta de la Selecci\u00f3n | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1.jpg\",\"datePublished\":\"2019-06-28T19:41:47+00:00\",\"dateModified\":\"2019-06-28T19:43:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1.jpg\",\"width\":1600,\"height\":1600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nielsen estudia el caso de la camiseta de la Selecci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d\",\"name\":\"Marketing Zone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d8277b7d61e88e6ff0d3a4000b936ff47c032a1d281533d6e87bd6e1529816e2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d8277b7d61e88e6ff0d3a4000b936ff47c032a1d281533d6e87bd6e1529816e2?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1113635768\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nielsen estudia el caso de la camiseta de la Selecci\u00f3n | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/","og_locale":"es_ES","og_type":"article","og_title":"Nielsen estudia el caso de la camiseta de la Selecci\u00f3n | Marketing Zone Icesi","og_description":"\u00bb Se evaluaron las camisetas 2018 y 2019 de la Selecci\u00f3n, para determinar si hay diferencias reales en la respuesta no consciente del consumidor entre los dos dise\u00f1os. La evaluaci\u00f3n comprendi\u00f3 tanto la respuesta cerebral ante el dise\u00f1o como su capacidad de generar asociaciones con tres mensajes elegidos por Nielsen Neuro: nacional, moderno y original. […]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2019-06-28T19:41:47+00:00","article_modified_time":"2019-06-28T19:43:29+00:00","og_image":[{"width":1600,"height":1600,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1.jpg","type":"image\/jpeg"}],"author":"Marketing Zone","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/"},"author":{"name":"Marketing Zone","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d"},"headline":"Nielsen estudia el caso de la camiseta de la Selecci\u00f3n","datePublished":"2019-06-28T19:41:47+00:00","dateModified":"2019-06-28T19:43:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/"},"wordCount":142,"commentCount":0,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1.jpg","articleSection":["Panorama"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/","name":"Nielsen estudia el caso de la camiseta de la Selecci\u00f3n | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1.jpg","datePublished":"2019-06-28T19:41:47+00:00","dateModified":"2019-06-28T19:43:29+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1.jpg","width":1600,"height":1600},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/la-camiseta-de-la-seleccion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"Nielsen estudia el caso de la camiseta de la Selecci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d","name":"Marketing Zone","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d8277b7d61e88e6ff0d3a4000b936ff47c032a1d281533d6e87bd6e1529816e2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d8277b7d61e88e6ff0d3a4000b936ff47c032a1d281533d6e87bd6e1529816e2?s=96&d=mm&r=g","caption":"Marketing Zone"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1113635768\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1.jpg",1600,1600,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1-300x300.jpg",300,300,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1-768x768.jpg",640,640,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1-1024x1024.jpg",640,640,true],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1.jpg",1536,1536,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/DN6619_imagen-de-la-camiseta-manga-corta-de-la-primera-equipacion-de-la-seleccion-de-colombia-adidas-2019-amarillo_1_frontal-1.jpg",1600,1600,false]},"uagb_author_info":{"display_name":"Marketing Zone","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1113635768\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00bb Se evaluaron las camisetas 2018 y 2019 de la Selecci\u00f3n, para determinar si hay diferencias reales en la respuesta no consciente del consumidor entre los dos dise\u00f1os. La evaluaci\u00f3n comprendi\u00f3 tanto la respuesta cerebral ante el dise\u00f1o como su capacidad de generar asociaciones con tres mensajes elegidos por Nielsen Neuro: nacional, moderno y original.…","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/4897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=4897"}],"version-history":[{"count":2,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/4897\/revisions"}],"predecessor-version":[{"id":4903,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/4897\/revisions\/4903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/4905"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=4897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=4897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=4897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/06\/Capturaxx.png\")
<\/figure><\/div>\n\n\n\n