{"id":4963,"date":"2019-08-09T08:59:08","date_gmt":"2019-08-09T13:59:08","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=4963"},"modified":"2019-08-09T08:59:08","modified_gmt":"2019-08-09T13:59:08","slug":"un-sonido-suave-al-paladar","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/un-sonido-suave-al-paladar\/","title":{"rendered":"Un sonido (empaque) suave al paladar:"},"content":{"rendered":"<h3><strong>\u00a0<em>Influencia del sonido del empaque sobre la percepci\u00f3n del producto<\/em><\/strong><\/h3>\n<p>Comer es una experiencia multisensorial: Dicen que la comida entra por los ojos, pero tambi\u00e9n la tocamos y sentimos su textura, podemos sentir atracci\u00f3n o repulsi\u00f3n por los olores, y evaluamos la experiencia gastron\u00f3mica completa con nuestro sentido del gusto. Estas asociaciones parecen l\u00f3gicas, pero cuando comemos o interactuamos con los empaques de comida, lo que escuchamos tambi\u00e9n importa.<\/p>\n<p>Los sonidos influyen en nuestra percepci\u00f3n de la comida en diversos momentos: Por ejemplo, cuando masticamos los alimentos escuchamos sonidos que nos indican que tan crujiente y fresco es el alimento. Tambi\u00e9n, cuando articulamos el nombre de la comida, asociamos los tonos agudos con sabores \u00e1cidos, y los tonos graves con sabores dulces. Adicionalmente, los sonidos del ambiente pueden modificar nuestra percepci\u00f3n de los alimentos: Un ambiente ruidoso, como por ejemplo la cabina de un avi\u00f3n o una cafeter\u00eda muy concurrida, puede hacer que percibamos que la comida sea menos dulce y menos salada.<\/p>\n<p>Adem\u00e1s de la masticaci\u00f3n y el entorno, tambi\u00e9n est\u00e1n los sonidos del empaque. Los sonidos que escuchamos al abrir los empaques moldean nuestra experiencia con los alimentos y crean expectativas sobre lo que comeremos. Por esto es importante que el sonido que se escucha cuando se abra el empaque sea congruente con lo que esperamos del producto: Para ilustrar esta idea, al abrir una torta esperamos escuchar un sonido suave, tal como la textura que esperamos al consumir este postre. Si, por el contrario, nos encontramos con un sonido bastante ruidoso como el de los empaques de pl\u00e1stico, percibiremos que la torta es menos fresca y de menor calidad, lo que se reflejar\u00e1 en nuestra intenci\u00f3n de compra (1).\u00a0 Los sonidos ruidosos ser\u00e1n pertinentes en productos para los que se espera una textura crocante.<\/p>\n<p>As\u00ed, desde el marketing sensorial podemos comprender como los sonidos afectan nuestra experiencia sensorial al interactuar con los productos. En los sonidos tenemos una herramienta para mejorar la interacci\u00f3n de los consumidores con los productos y las marcas.<\/p>\n<p>(1)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Arboleda A, Arroyo C. the Sound of Package Opening Influence on Product Evaluation. J Int Bus Econ. 2018;18(1):31\u20136. <a href=\"https:\/\/www.researchgate.net\/publication\/323977875_THE_SOUND_OF_PACKAGE_OPENING_INFLUENCE_ON_PRODUCT_EVALUATION\">https:\/\/www.researchgate.net\/publication\/323977875_THE_SOUND_OF_PACKAGE_OPENING_INFLUENCE_ON_PRODUCT_EVALUATION<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Influencia del sonido del empaque sobre la percepci\u00f3n del producto Comer es una experiencia multisensorial: Dicen que la comida entra por los ojos, pero tambi\u00e9n la tocamos y sentimos su textura, podemos sentir atracci\u00f3n o repulsi\u00f3n por los olores, y evaluamos la experiencia gastron\u00f3mica completa con nuestro sentido del gusto. Estas asociaciones parecen l\u00f3gicas, pero [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":4964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[60],"tags":[127,128],"class_list":["post-4963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un sonido (empaque) suave al paladar: | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/un-sonido-suave-al-paladar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un sonido (empaque) suave al paladar: | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"\u00a0Influencia del sonido del empaque sobre la percepci\u00f3n del producto Comer es una experiencia multisensorial: Dicen que la comida entra por los ojos, pero tambi\u00e9n la tocamos y sentimos su textura, podemos sentir atracci\u00f3n o repulsi\u00f3n por los olores, y evaluamos la experiencia gastron\u00f3mica completa con nuestro sentido del gusto. 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Estas asociaciones parecen l\u00f3gicas, pero&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/4963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=4963"}],"version-history":[{"count":3,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/4963\/revisions"}],"predecessor-version":[{"id":4967,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/4963\/revisions\/4967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/4964"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=4963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=4963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=4963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}