{"id":4978,"date":"2019-09-11T11:21:11","date_gmt":"2019-09-11T16:21:11","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=4978"},"modified":"2019-09-11T11:21:11","modified_gmt":"2019-09-11T16:21:11","slug":"el-branding-en-la-era-digital","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-branding-en-la-era-digital\/","title":{"rendered":"El Branding en la Era Digital"},"content":{"rendered":"<p style=\"text-align: right;\">David C. Edelman<\/p>\n<hr \/>\n<blockquote><p><em>\u00abInternet ha cambiado totalmente la forma en que los usuarios se relacionan con las marcas. Est\u00e1 transformando los fundamentos econ\u00f3micos del marketing y volviendo obsoletas muchas de las estrategias y estructuras tradicionales de esa funci\u00f3n\u00bb.<\/em><\/p><\/blockquote>\n<p>La forma en la que se realizan los negocios es muy diferente a como se desarrollaba antes, y eso es algo que la gente de marketing debe de tener en cuenta. Antes, si una persona iba a comprar un carro iba descartando opciones hasta llegar a la que m\u00e1s lo satisfac\u00eda, y el vendedor lo guiaba en su elecci\u00f3n, por lo cual era una relaci\u00f3n cercana. Ahora, un comprador se conecta con muchas marcas a trav\u00e9s de diferentes canales de medios, incluso ajenos al control de los fabricantes, y a menudo expanden las opciones y no las reducen. En adici\u00f3n, despu\u00e9s de realizar la compra, el cliente puede seguir promoviendo o criticando p\u00fablicamente el producto, lo cual afecta la marca.<\/p>\n<p>Es por esto que una promesa de marca clara es mucho mas llamativo para un cliente y poder evidenciar ofertas valiosas. Aqu\u00ed es donde las empresas deben de realizar un ajuste importante para re alinear la estrategia de marketing con la que est\u00e1n tratando de llegar a sus posibles compradores.<\/p>\n<p><span style=\"color: #999999;\"><em>Descarga el documento para seguir leyendo<\/em><\/span><\/p>\n<pre><a href=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/09\/Branding-David-C.-Edelman.pdf\">Branding David C. Edelman<\/a> <strong>Descarga<\/strong><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>David C. Edelman \u00abInternet ha cambiado totalmente la forma en que los usuarios se relacionan con las marcas. Est\u00e1 transformando los fundamentos econ\u00f3micos del marketing y volviendo obsoletas muchas de las estrategias y estructuras tradicionales de esa funci\u00f3n\u00bb. La forma en la que se realizan los negocios es muy diferente a como se desarrollaba antes, [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":4981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[60],"tags":[127,128],"class_list":["post-4978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Branding en la Era Digital | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-branding-en-la-era-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Branding en la Era Digital | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"David C. Edelman \u00abInternet ha cambiado totalmente la forma en que los usuarios se relacionan con las marcas. Est\u00e1 transformando los fundamentos econ\u00f3micos del marketing y volviendo obsoletas muchas de las estrategias y estructuras tradicionales de esa funci\u00f3n\u00bb. 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Edelman \u00abInternet ha cambiado totalmente la forma en que los usuarios se relacionan con las marcas. Est\u00e1 transformando los fundamentos econ\u00f3micos del marketing y volviendo obsoletas muchas de las estrategias y estructuras tradicionales de esa funci\u00f3n\u00bb. La forma en la que se realizan los negocios es muy diferente a como se desarrollaba antes,&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/4978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=4978"}],"version-history":[{"count":2,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/4978\/revisions"}],"predecessor-version":[{"id":4982,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/4978\/revisions\/4982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/4981"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=4978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=4978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=4978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}