{"id":4999,"date":"2019-10-07T08:45:03","date_gmt":"2019-10-07T13:45:03","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=4999"},"modified":"2019-10-07T09:03:41","modified_gmt":"2019-10-07T14:03:41","slug":"summas-5ta-version","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/summas-5ta-version\/","title":{"rendered":"Summas 5ta Versi\u00f3n"},"content":{"rendered":"<p><strong>Summas 5.0<\/strong>, un evento de entrada libre dirigido a peque\u00f1os y medianos empresarios, emprendedores de la regi\u00f3n, y a toda la comunidad universitaria. Summas nace con el objetivo de que sean tambi\u00e9n las pymes quienes se apropien de las estrategias de mercadeo, que suponen son\u00a0\u00fanicamente\u00a0para las grandes empresas, pero que en realidad todas deber\u00edan implementar.<\/p>\n<p>En su quinta edici\u00f3n, <strong>Consumer Plus,<\/strong> el nuevo desaf\u00edo<em> de las pymes, <\/em>en donde lo principal es \u00ab<em>conocer al consumidor de la actualidad<\/em>\u00ab, un consumidor m\u00e1s consciente de sus necesidades, m\u00e1s ambientalista, m\u00e1s experto, m\u00e1s exigente con lo que quiere. Hace parte activa en la relaci\u00f3n de consumo y se siente parte de la comunidad en la que participa lo que constituye un nuevo desaf\u00edo para las pymes y el desarrollo de estrategias que se adapten a su realidad.<\/p>\n<p><strong>\u201c<em>El consumidor olvidar\u00e1 lo que dijiste, pero jam\u00e1s olvidara lo que le has hecho sentir<\/em>.\u00bb<br \/>\nEric Kande<\/strong><\/p>\n<p><strong>Tuvimos 8 conferencistas invitados, durante la jornadas de la ma\u00f1ana y la tarde, 4 en la primera y 4 en la segunda.<\/strong> Son ellos quienes nos contaron a trav\u00e9s de su trayectoria y experiencia su conocimiento sobre en consumidor desde diferentes \u00e1reas. Pueden conocer m\u00e1s de ellos, en nuestras redes sociales y p\u00e1gina web.<\/p>\n<ul>\n<li><strong>Juan Diego Becerra<\/strong>, CEO de \u201c<strong>RADDAR\u201d<\/strong> que investiga la <strong>c<\/strong><strong>omprensi\u00f3n del mercado, del<\/strong> <strong>consumidor y de los ciudadanos. <\/strong>Polit\u00f3logo y marketero, que sabe de n\u00fameros, le gusta la investigaci\u00f3n, las relaciones p\u00fablicas y que mantiene las ganas de aprender sobre lo que pasa en el mundo.<\/li>\n<li><strong>Juan Carlos Lozano, <\/strong>Fundador y Gerente General de <strong>\u201cVEHIGRUPO\u201d <\/strong>compa\u00f1\u00eda especializada en an\u00e1lisis crediticio, desembolsos, cobranza y recuperaci\u00f3n de autom\u00f3viles de la l\u00ednea de cr\u00e9dito de veh\u00edculos y todos los procesos que lo acompa\u00f1an a nivel nacional<\/li>\n<li><strong>Ami Spiwak<\/strong><strong>, <\/strong>Director de Mercadeo y Ventas del <strong>\u201cHOTELES SPIWAK\u201d <\/strong>considerados el tercer complejo hotelero m\u00e1s grande del pa\u00eds. Fil\u00f3sofo, polit\u00f3logo y especialista en alimentos y bebidas, \u00a0apasionado por el mundo gastron\u00f3mico<\/li>\n<li><strong>Kees Stapel, <\/strong>Fundador de <strong>\u201cYOFICE\u201d<\/strong> \u00a0donde se crean espacios din\u00e1micos e innovadores que cuentan con todos los servicios para ser alquilados por las personas y empresas en condiciones flexibles que permiten disfrutar del trabajo mientras ellos se encargan de todo lo dem\u00e1s. Ingeniero industrial biling\u00fce, con amplia experiencia en empresas nacionales en las \u00e1reas comerciales, administrativa, servicios, exportaciones y un profundo enfoque hacia a la b\u00fasqueda del mejoramiento continuo de los procesos<\/li>\n<li><strong>David Arango<\/strong>, Fundador de <strong>\u201cPLATANITOS COPE\u201d <\/strong>empresa cale\u00f1a fundada en el a\u00f1o 2005 con la receta casera de la abuela y el empuje de la familia Arango Ar\u00e9valo. Administrador de empresas, emprendedor desde la universidad, apasionado por las historias de empresas, los comerciales de televisi\u00f3n y el civismo<\/li>\n<li><strong>Juan Fernando Campo, <\/strong>CEO de <strong>\u201cCORRE PASION\u201d <\/strong>empresa encargada de la realizaci\u00f3n de carreras atl\u00e9ticas a nivel nacional como Intercontinental Sunset Cartagena, Cristo Rey7k, 6K Marriot Cali, New Balance Cali 15k-7k entre otras. Comunicador social y periodista, experiencia en direcci\u00f3n publicitaria y marketing digital. Hace parte de la FERIAFIT que es la plataforma deportiva y comercial m\u00e1s grande del Sur Occidente Colombiano.<\/li>\n<li><strong>Isabel P\u00e9rez, <\/strong>Directora de Mercadeo para Colombia, Per\u00fa y Ecuador <strong>\u201cHelados Popsy-Gelarti\u201d <\/strong>conferencista, docente internacional con m\u00e1s de 20 a\u00f1os de experiencia liderando equipos de mercadeo en compa\u00f1\u00edas de\u00a0 consumo masivo, servicios y telecomunicaciones<\/li>\n<li><strong>Enrique Fern\u00e1ndez, <\/strong>director de <strong>\u201c<\/strong><strong>DETONIKA\u201d <\/strong>agencia de agencia de Inbound Growth que basada en plataformas digitales e inteligencia artificial est\u00e1 cambiando la forma de hacer negocios en el mundo. Ingeniero Industrial y Master en Publicidad, emprendedor apasionado por la estrategia, los resultados y la tecnolog\u00eda, speaker especializado en Inbound Growth, la metodolog\u00eda digital creada en Boston por HubSpot y que ha ayudado a m\u00e1s de 60.000 empresas en el mundo<\/li>\n<\/ul>\n<p>Redes Sociales Summas<br \/>\n<a href=\"http:\/\/summas.co\/\">https:\/\/marketing-zone.wixsite.com\/summasicesi<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/summasicesi\/\">Summasicesi<\/a><br \/>\n<a href=\"https:\/\/www.instagram.com\/summasicesi\/\">https:\/\/www.instagram.com\/summasicesi\/<\/a><\/p>\n<p>Redes sociales Marketing Zone<br \/>\n<a href=\"http:\/\/www.icesi.edu.co\/marketingzone\/\">http:\/\/www.icesi.edu.co\/marketingzone\/<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/marketingzoneicesi\/\">Marketing Zone<\/a><br \/>\nhttps:\/\/www.instagram.com\/marketingzoneicesi\/<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5004\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/1c5e396a-3d84-47db-bd53-9e0500b2472f-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/1c5e396a-3d84-47db-bd53-9e0500b2472f-300x225.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/1c5e396a-3d84-47db-bd53-9e0500b2472f-768x576.jpg 768w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/1c5e396a-3d84-47db-bd53-9e0500b2472f-1024x768.jpg 1024w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/1c5e396a-3d84-47db-bd53-9e0500b2472f.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5005\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/17f1ecd4-ebd2-4f3b-ae59-94aa650e2e9e-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/17f1ecd4-ebd2-4f3b-ae59-94aa650e2e9e-300x225.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/17f1ecd4-ebd2-4f3b-ae59-94aa650e2e9e-768x576.jpg 768w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/17f1ecd4-ebd2-4f3b-ae59-94aa650e2e9e-1024x768.jpg 1024w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/17f1ecd4-ebd2-4f3b-ae59-94aa650e2e9e.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5006\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/800aaddb-3a28-458e-bc4b-7d6f14c7b0b7-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/800aaddb-3a28-458e-bc4b-7d6f14c7b0b7-300x200.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/800aaddb-3a28-458e-bc4b-7d6f14c7b0b7-768x512.jpg 768w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/800aaddb-3a28-458e-bc4b-7d6f14c7b0b7-1024x682.jpg 1024w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/800aaddb-3a28-458e-bc4b-7d6f14c7b0b7.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-5007\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/31312d21-35b4-4dd3-89bf-6916fa4a9a26-225x300.jpg\" alt=\"\" width=\"217\" height=\"290\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/31312d21-35b4-4dd3-89bf-6916fa4a9a26-225x300.jpg 225w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/31312d21-35b4-4dd3-89bf-6916fa4a9a26-768x1024.jpg 768w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/31312d21-35b4-4dd3-89bf-6916fa4a9a26.jpg 960w\" sizes=\"auto, (max-width: 217px) 100vw, 217px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-5008\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/a6c3f72d-b645-46cb-be5a-145bf340bc64-300x200.jpg\" alt=\"\" width=\"315\" height=\"210\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/a6c3f72d-b645-46cb-be5a-145bf340bc64-300x200.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/a6c3f72d-b645-46cb-be5a-145bf340bc64-768x512.jpg 768w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/a6c3f72d-b645-46cb-be5a-145bf340bc64-1024x682.jpg 1024w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/a6c3f72d-b645-46cb-be5a-145bf340bc64.jpg 1280w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-5009\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/ae6d8919-3493-433d-885d-198822d63b59-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/ae6d8919-3493-433d-885d-198822d63b59-300x225.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/ae6d8919-3493-433d-885d-198822d63b59-768x576.jpg 768w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/ae6d8919-3493-433d-885d-198822d63b59-1024x768.jpg 1024w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2019\/10\/ae6d8919-3493-433d-885d-198822d63b59.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summas 5.0, un evento de entrada libre dirigido a peque\u00f1os y medianos empresarios, emprendedores de la regi\u00f3n, y a toda la comunidad universitaria. Summas nace con el objetivo de que sean tambi\u00e9n las pymes quienes se apropien de las estrategias de mercadeo, que suponen son\u00a0\u00fanicamente\u00a0para las grandes empresas, pero que en realidad todas deber\u00edan implementar. [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":5000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[148],"tags":[127,128],"class_list":["post-4999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicaciones-summas","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Summas 5ta Versi\u00f3n | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/summas-5ta-version\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Summas 5ta Versi\u00f3n | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Summas 5.0, un evento de entrada libre dirigido a peque\u00f1os y medianos empresarios, emprendedores de la regi\u00f3n, y a toda la comunidad universitaria. Summas nace con el objetivo de que sean tambi\u00e9n las pymes quienes se apropien de las estrategias de mercadeo, que suponen son\u00a0\u00fanicamente\u00a0para las grandes empresas, pero que en realidad todas deber\u00edan implementar. 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