{"id":5092,"date":"2020-04-03T17:37:57","date_gmt":"2020-04-03T22:37:57","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5092"},"modified":"2020-04-03T17:37:57","modified_gmt":"2020-04-03T22:37:57","slug":"indoor-nuevo-life-style","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/indoor-nuevo-life-style\/","title":{"rendered":"Indoor: Nuevo Life Style"},"content":{"rendered":"<p>Desde que comenzaron las medidas de aislamiento para prevenir el contagio del\u00a0<a href=\"https:\/\/www.reasonwhy.es\/noticias-sobre\/coronavirus\" target=\"_blank\" rel=\"noopener noreferrer\">coronavirus<\/a>\u00a0en Espa\u00f1a, la poblaci\u00f3n ha tenido que modificar su modo de vida y adaptar sus actividades para realizarlas\u00a0<strong>sin salir de sus hogares<\/strong>. Estos efectos se han empezado a notar tambi\u00e9n en el consumo, comportamiento y relaciones con otros humanos y con las marcas, lleg\u00e1ndose a extrapolar hasta las tendencias sociales y la data.<\/p>\n<div class=\"summary-new\">MRM Madrid ha analizado los comportamientos sociales en tiempos de distanciamiento<\/div>\n<p>La agencia de publicidad MRM Madrid ha publicado un an\u00e1lisis sobre la reacci\u00f3n de las distintas generaciones ante esta situaci\u00f3n desde el decreto del\u00a0<strong>estado de alarma<\/strong>.<\/p>\n<p>El estudio denominado\u00a0<em>\u201cLas relaciones en tiempo de distanciamiento social. Covid-19, la nueva vida indoor\u201d<\/em>, que ir\u00e1 actualiz\u00e1ndose peri\u00f3dicamente, desarolla lo acontecido en el pa\u00eds en seis aspectos clave: Entretenimiento, Ejercicio y Salud Mental, Relaciones Sociales, Consumo, Activismo Social y Medio Ambiente.<\/p>\n<h2><strong>Entretenimiento<\/strong><\/h2>\n<p>Uno de los impactos m\u00e1s importantes en el entretenimiento es el\u00a0<strong>consumo masivo de contenidos<\/strong>\u00a0debido al aumento de tiempo que la poblaci\u00f3n pasa en el hogar. Esta situaci\u00f3n ha favorecido que pel\u00edculas y programas en\u00a0<em>streaming<\/em>\u00a0hayan crecido un 57% y el consumo de videojuegos casi un 48%.<\/p>\n<p>Sin embargo, estos no han sido los \u00fanicos pasatiempos de los espa\u00f1oles durante el confinamiento. Las plataformas de m\u00fasica en\u00a0<em>streaming<\/em>, la radio, la cocina o la lectura son algunas de las actividades que m\u00e1s se realizan durante estos d\u00edas.<\/p>\n<div id=\"ig-b723fb93-09e3-8eb2-6d18-f0caaaefb461\" class=\"infogram-embed\" data-id=\"54a2d5d2-0407-4079-8fd5-4da1dfaee9f6\" data-title=\"Ocupaciones espa\u00f1oles confinamiento\" data-type=\"interactive\" data-processed=\"1\"><iframe title=\"Ocupaciones espa\u00f1oles confinamiento\" src=\"https:\/\/e.infogram.com\/54a2d5d2-0407-4079-8fd5-4da1dfaee9f6?parent_url=https%3A%2F%2Fwww.reasonwhy.es%2Factualidad%2Festudio-comportamiento-consumidores-coronavirus-MRM-Madrid&amp;src=embed#async_embed\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<p>En el sector\u00a0<strong>gaming<\/strong>, destaca que su crecimiento se ha visto de manera generalizada en todas las generaciones: aunque la Generaci\u00f3n Z es la que m\u00e1s juega (28,1%) le siguen de cerca la Generaci\u00f3n Y (22,4%) y por detr\u00e1s los\u00a0<em>Baby Boomers<\/em>\u00a0(20,3%). Las descargas de entregas como\u00a0<em>Call Of Duty<\/em>, que en solo diez d\u00edas ha sobrepasado a\u00a0<em>Fortnite<\/em>, o la compra de suscripciones de PlayStation Plus hasta los niveles de ventas de \u00e9pocas navide\u00f1as, son algunos de los insights m\u00e1s destacados. Tambi\u00e9n se ha visto un aumento del inter\u00e9s en las plataformas de\u00a0<em>streaming<\/em><em>\u00a0<\/em>asociadas a los videojuegos, subiendo un 50% en el caso de Twitch con acontecimientos como el torneo ben\u00e9fico \u201cLaLigaSantanderChallenge\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde que comenzaron las medidas de aislamiento para prevenir el contagio del\u00a0coronavirus\u00a0en Espa\u00f1a, la poblaci\u00f3n ha tenido que modificar su modo de vida y adaptar sus actividades para realizarlas\u00a0sin salir de sus hogares. Estos efectos se han empezado a notar tambi\u00e9n en el consumo, comportamiento y relaciones con otros humanos y con las marcas, lleg\u00e1ndose [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":5094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Indoor: Nuevo Life Style | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/indoor-nuevo-life-style\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indoor: Nuevo Life Style | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Desde que comenzaron las medidas de aislamiento para prevenir el contagio del\u00a0coronavirus\u00a0en Espa\u00f1a, la poblaci\u00f3n ha tenido que modificar su modo de vida y adaptar sus actividades para realizarlas\u00a0sin salir de sus hogares. 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