{"id":5096,"date":"2020-04-13T15:44:24","date_gmt":"2020-04-13T20:44:24","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5096"},"modified":"2020-04-13T15:44:24","modified_gmt":"2020-04-13T20:44:24","slug":"visa-le-da-la-vuelta-a-los-juegos-olimpicos","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/visa-le-da-la-vuelta-a-los-juegos-olimpicos\/","title":{"rendered":"Visa le da la vuelta a los Juegos Ol\u00edmpicos"},"content":{"rendered":"<p>Tras la noticia del aplazamiento de los\u00a0<a href=\"https:\/\/www.reasonwhy.es\/actualidad\/aplazados-juegos-olimpicos-tokio-2020-coronavirus\" target=\"_blank\" rel=\"noopener noreferrer\">Juegos Ol\u00edmpicos de Tokio<\/a>\u00a0al verano de 2021, muchos anunciantes han visto alterada su estrategia de comunicaci\u00f3n para los pr\u00f3ximos meses. Sin embargo, algunas\u00a0<strong>marcas patrocinadoras<\/strong>\u00a0del evento, como\u00a0<strong>Visa<\/strong>, no han querido perder la oportunidad de hacerse ver durante este periodo y le han dado una vuelta a su campa\u00f1a.<\/p>\n<div class=\"summary-new\">La campa\u00f1a ha sido elaborada por\u00a0BBDO Nueva York<\/div>\n<p>La multinacional de servicios financieros ha seleccionado a algunos de sus embajadores\u00a0ol\u00edmpicos y ha realizado varios\u00a0<strong>spots<\/strong>\u00a0que mezclan el deporte con un mensaje de responsabilidad ante la pandemia del coronavirus.<\/p>\n<p>La campa\u00f1a se ha titulado \u00abDo Your Part Like An Olympian\u201d (cumple con tu parte, como un atleta ol\u00edmpico) y ha sido ideada por la matriz neoyorkina de la\u00a0<strong>agencia BBDO<\/strong>. En palabras de Brenda Woods, Vicepresidenta de Marketing de Visa Canad\u00e1, se trata de aprovechar el poder de comunicaci\u00f3n de los atletas para ayudar a difundir mensajes de seguridad p\u00fablica, tomando como ejemplo su esfuerzo y mostrando la sencillez con la que se puede combatir la pandemia.<\/p>\n<div class=\"row col-sm-12 bloque-intext\">\n<div class=\"related-news-item\">\n<article class=\"d-flex align-items-center\">\n<div class=\"w-75\">\n<h3 class=\"title weight-regular\"><span style=\"font-size: 16px;\">En uno de los v\u00eddeos publicados en las <\/span><strong style=\"font-size: 16px;\">redes sociales<\/strong><span style=\"font-size: 16px;\">\u00a0de Visa Canad\u00e1, el atleta Sean McColl hace un ejercicio con barra propio de un deportista ol\u00edmpico. El propio McColl reconoce que\u00a0<\/span><em style=\"font-size: 16px;\">\u201cno es f\u00e1cil\u201d<\/em><span style=\"font-size: 16px;\">, pero acto seguido aparece en el cuarto de ba\u00f1o y se lava las manos,\u00a0<\/span><em style=\"font-size: 16px;\">\u201cesto s\u00ed es f\u00e1cil\u201d<\/em><span style=\"font-size: 16px;\">, matiza McColl. El\u00a0<\/span><strong style=\"font-size: 16px;\">mensaje<\/strong><span style=\"font-size: 16px;\">\u00a0juega con el doble sentido del esfuerzo ante lo complejo del estado de confinamiento, pero mostrando la sencillez, al alcance de todos, para acabar con la pandemia.<\/span><\/h3>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<p class=\"rtecenter\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/-KUX0vLJMFU\" width=\"600\" height=\"338\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><span class=\"s1\">Lo mismo sucede con la patinadora\u00a0<strong>Sky Brown<\/strong>, que despu\u00e9s de realizar un pirueta con su skate, se aplica desinfectante en las manos.<\/span><\/p>\n<p class=\"rtecenter\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Kt6T8qZE5mk\" width=\"600\" height=\"338\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>La nadadora\u00a0<strong>Katie Ledecky\u00a0<\/strong>realiza\u00a0una serie de fondos y despu\u00e9s\u00a0se relaja tranquilamente con un libro. Una de las actividades m\u00e1s recurridas durante este periodo de confinamiento.<\/p>\n<p class=\"rtecenter\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/JC49wG3G-8M\" width=\"600\" height=\"338\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><span class=\"ladillo\"><strong>Compromiso con los valores deportivos<\/strong><\/span><\/p>\n<div class=\"summary-new\">Visa lleva desde 1986 patrocinando los Juegos Ol\u00edmpicos<\/div>\n<p><em>\u00abLa Organizaci\u00f3n Mundial de la Salud aboga por estas pr\u00e1cticas para garantizar que lo superemos juntos, y creemos que los atletas ol\u00edmpicos son el elenco perfecto para dar vida a ese mensaje\u201d<\/em>, dice Woods, quien insiste en recalcar la importancia de\u00a0<em>\u201cestar unidos independientemente de la nacionalidad, el deporte o el g\u00e9nero\u201d<\/em>.<\/p>\n<p>Woods se\u00f1ala que, a pesar de que los Juegos Ol\u00edmpicos se hayan pospuesto, el evento a\u00fan puede\u00a0cumplir su misi\u00f3n de unir a las personas y elevar el \u00e1nimo social.<\/p>\n<p>Visa anunci\u00f3 recientemente la\u00a0<a href=\"http:\/\/Visa%20ampl%C3%ADa%20su%20patrocinio%20a%20atletas%20hasta%202021%20para%20cubrir%20los%20Juegos%20Ol%C3%ADmpicos%20de%20Tokio\/\" target=\"_blank\" rel=\"noopener noreferrer\">prolongaci\u00f3n de sus contratos de patrocionio<\/a>\u00a0con los atletas hasta 2021. La compa\u00f1\u00eda\u00a0lleva\u00a0<strong>desde 1986 patrocinando<\/strong>\u00a0las competiciones ol\u00edmpicas y a un gran n\u00famero de atletas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras la noticia del aplazamiento de los\u00a0Juegos Ol\u00edmpicos de Tokio\u00a0al verano de 2021, muchos anunciantes han visto alterada su estrategia de comunicaci\u00f3n para los pr\u00f3ximos meses. Sin embargo, algunas\u00a0marcas patrocinadoras\u00a0del evento, como\u00a0Visa, no han querido perder la oportunidad de hacerse ver durante este periodo y le han dado una vuelta a su campa\u00f1a. La campa\u00f1a [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":5099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visa le da la vuelta a los Juegos Ol\u00edmpicos | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/visa-le-da-la-vuelta-a-los-juegos-olimpicos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visa le da la vuelta a los Juegos Ol\u00edmpicos | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Tras la noticia del aplazamiento de los\u00a0Juegos Ol\u00edmpicos de Tokio\u00a0al verano de 2021, muchos anunciantes han visto alterada su estrategia de comunicaci\u00f3n para los pr\u00f3ximos meses. Sin embargo, algunas\u00a0marcas patrocinadoras\u00a0del evento, como\u00a0Visa, no han querido perder la oportunidad de hacerse ver durante este periodo y le han dado una vuelta a su campa\u00f1a. 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