{"id":5118,"date":"2020-04-20T09:26:13","date_gmt":"2020-04-20T14:26:13","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5118"},"modified":"2020-04-21T09:29:04","modified_gmt":"2020-04-21T14:29:04","slug":"uber-eats-recurre-a-grey-para-activar-esta-original-campana-en-medio-de-la-contingencia","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/uber-eats-recurre-a-grey-para-activar-esta-original-campana-en-medio-de-la-contingencia\/","title":{"rendered":"Uber Eats recurre a Grey para activar esta original campa\u00f1a en medio de la contingencia"},"content":{"rendered":"<ul>\n<li>\n<h3><strong>Uber Eats es una de las plataformas que ha adquirido popularidad, por el servicio de entrega de comida a domicilio que se ha popularizado.<\/strong><\/h3>\n<\/li>\n<li>\n<h3><strong>El mercado publicitario se ha convertido en uno de gran valor en el mercado.<\/strong><\/h3>\n<\/li>\n<li>\n<h3><strong>La comunicaci\u00f3n se ha vuelto indispensable en medio de esta ocntingencia.<\/strong><\/h3>\n<\/li>\n<\/ul>\n<div class=\"td-a-rec td-a-rec-id-content_inlineright  \"><\/div>\n<p>Las marcas est\u00e1n apostando por la comunicaci\u00f3n como una acci\u00f3n b\u00e1sica para lograr que sus negocios sean interesantes ante los consumidores.<\/p>\n<p>En medio de estas necesidades, una pauta que se ha consolidado cada vez m\u00e1s ha sido la que tiene que ver con la innovaci\u00f3n y la forma en que se puede aplicar en la narrativa con que las marcas deben de acompa\u00f1ar a los consumidores.<\/p>\n<p>Como ha sido evidente todo este tiempo, un elemento de gran valor es el que tiene que ver con la innovaci\u00f3n y c\u00f3mo las marcas logran adaptarse ante los escenarios en que se advierte el papel de una marca.<\/p>\n<p><span class=\"td_btn td_btn_lg td_round_btn\"><a href=\"https:\/\/www.merca20.com\/walmart-y-sams-han-dado-una-nueva-orden-a-sus-empleados\/\"><strong>Walmart y Sam\u2019s dan una orden a sus empleados<\/strong><\/a><\/span><\/p>\n<h3><strong>El papel de Uber Eats explicado en una campa\u00f1a<\/strong><\/h3>\n<p>Uber Eats ha sido una de las plataformas m\u00e1s populares durante esta contingencia, pues debido a que el consumidor se encuentra resguardado para evitar el contagio del pat\u00f3geno, el consumo a trav\u00e9s de servicios de entrega de comida se ha incrementado.<\/p>\n<p>En medio de este esfuerzo, Uber Eats ha recurrido a una original campa\u00f1a publicitaria, con la que su director de marketing en Latinoam\u00e9rica, Nicol\u00e1s Mamboury, ha buscado ofrecer un mensaje de agradecimiento a sus colaboradores, quienes hacen posible que la plataforma mantenga su operaci\u00f3n en medio de esta contingencia.<\/p>\n<p><iframe id=\"instagram-embed-0\" class=\"instagram-media instagram-media-rendered\" src=\"https:\/\/www.instagram.com\/tv\/B_Db7dYjmuz\/embed\/captioned\/?cr=1&amp;v=12&amp;wp=540&amp;rd=https%3A%2F%2Fwww.merca20.com&amp;rp=%2Fuber-eats-recurre-a-grey-para-activar-esta-original-campana-en-medio-de-la-contingencia%2F#%7B%22ci%22%3A0%2C%22os%22%3A1438.1050000083633%2C%22ls%22%3A1185.924999997951%2C%22le%22%3A1283.7650000001304%7D\" height=\"1195\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-instgrm-payload-id=\"instagram-media-payload-0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>\u201cEs un honor y una responsabilidad el poder apoyar a todo el equipo de Uber Eats en la regi\u00f3n con ideas que ayuden a las personas y a los diferentes actores del ecosistema de la compa\u00f1\u00eda, especialmente durante esta etapa excepcional para todos. Todo nuestro foco est\u00e1 puesto en ayudar, ayudar y ayudar\u201d, explic\u00f3\u00a0<strong>Luis Gait\u00e1n<\/strong>, Presidente y CCO de Grey M\u00e9xico.<\/p>\n<p><strong>Ficha t\u00e9cnica:<\/strong><\/p>\n<p>Agencia: Grey M\u00e9xico<\/p>\n<p>Cliente: Uber Eats Latam<\/p>\n<p>T\u00edtulo: \u201c#GraciasPorTuEntrega\u201d<\/p>\n<p>Presidente, CCO: Luis Gait\u00e1n<\/p>\n<p>Director Creativo: Daniel de Le\u00f3n<\/p>\n<p>Redactor: Fernando Villalvazo, Daniel Garc\u00eda<\/p>\n<p>Director de Arte: Armando Villalobos, Iv\u00e1n Poblano<\/p>\n<p>Motion graphic: Esa\u00fa V\u00e1zquez<\/p>\n<p>Editor y Motion graphic: Mat\u00edas Sapor<\/p>\n<p>Producci\u00f3n agencia: Aida Garatea, Emilio Pichardo<\/p>\n<p>Community Manager: Carlos Omar Romero<\/p>\n<p>Project Manager: Daniela Salinas<\/p>\n<p>Director de cuentas: Hugo S\u00e1nchez<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uber Eats es una de las plataformas que ha adquirido popularidad, por el servicio de entrega de comida a domicilio que se ha popularizado. El mercado publicitario se ha convertido en uno de gran valor en el mercado. La comunicaci\u00f3n se ha vuelto indispensable en medio de esta ocntingencia. Las marcas est\u00e1n apostando por la [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":5119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[127,128],"class_list":["post-5118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uber Eats recurre a Grey para activar esta original campa\u00f1a en medio de la contingencia | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/uber-eats-recurre-a-grey-para-activar-esta-original-campana-en-medio-de-la-contingencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uber Eats recurre a Grey para activar esta original campa\u00f1a en medio de la contingencia | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Uber Eats es una de las plataformas que ha adquirido popularidad, por el servicio de entrega de comida a domicilio que se ha popularizado. 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