{"id":5169,"date":"2020-05-04T08:52:40","date_gmt":"2020-05-04T13:52:40","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5169"},"modified":"2020-05-04T08:56:09","modified_gmt":"2020-05-04T13:56:09","slug":"coca-cola-versiona-su-mitico-para-todos-reconociendo-a-los-que-luchan-frente-al-coronavirus","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/coca-cola-versiona-su-mitico-para-todos-reconociendo-a-los-que-luchan-frente-al-coronavirus\/","title":{"rendered":"Coca-Cola versiona su m\u00edtico \u00abPara todos\u00bb, reconociendo a los que luchan frente al Coronavirus"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div class=\"row\">\n<div class=\"col-sm-12\">\n<div class=\"subtitle mb-4\">\n<div class=\"field-subtitulo\">\n<ul>\n<li>Transforma la ic\u00f3nica campa\u00f1a \u00abPara todos\u00bb de 2002 en \u00abPor todos\u00bb, haciendo referencia a la crisis sanitaria actual<\/li>\n<li>El anuncio busca lanzar un mensaje de optimismo: \u00abVamos a salir adelante\u00bb<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-8 hr-vertical no-padding\">\n<div class=\"image_notice mb-3 img-portada-noticia\">\n<div class=\"videoWrapper\">\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/vFmDDXDpJRk\" width=\"679\" height=\"387\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<div class=\"mb-3 color-autor cont-datos d-flex flex-wrap padding-15\">\n<div class=\"creada\"><\/div>\n<\/div>\n<div class=\"padding-15 \">\n<div class=\"field-body\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<p>En estos momentos dif\u00edciles de pandemia global por el\u00a0<a href=\"https:\/\/www.reasonwhy.es\/noticias-sobre\/coronavirus\" target=\"_blank\" rel=\"noopener noreferrer\">coronavirus<\/a>\u00a0no toca hacer algo \u00abPara todos\u00bb sino \u00abPor todos\u00bb.\u00a0<strong>Coca-Cola<\/strong>\u00a0ha versionado su m\u00edtica campa\u00f1a de 2002, la m\u00e1s reconocida por los consumidores seg\u00fan la propia marca, para reconocer a<em>\u00a0\u00abtodos los h\u00e9roes que forman parte de esta lucha\u00bb<\/em>.<\/p>\n<p><em>\u00abPor los que est\u00e1n solos, por los que est\u00e1n con alguien. Por los abuelos. Por los compa\u00f1eros de trabajo. Por los que no pueden trabajar. Por los que tosen en el brazo\u00bb.<\/em>\u00a0Estos son solo algunos de los colectivos que menciona Coca-Cola en este spot de poco m\u00e1s de un minuto de duraci\u00f3n que tendr\u00e1 vida a trav\u00e9s de los canales propios de la marca.<\/p>\n<h2><strong>Coca-Cola brinda\u00a0#PorTodos<\/strong><\/h2>\n<p>#PorTodos est\u00e1 inspirada en la ic\u00f3nica campa\u00f1a \u201c<strong>Para Todos\u201d<\/strong>\u00a0de 2002,\u00a0que se pudo ver en m\u00e1s de 200 pa\u00edses de todo el mundo.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/F_I7XbO-mos\" width=\"600\" height=\"338\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>Un anuncio que fue tambi\u00e9n utilizado con motivo del apartheid, como tributo a\u00a0<strong>Mandela<\/strong>\u00a0en su desaparici\u00f3n f\u00edsica, por el virus del SARS en China o como mensaje inclusivo para personas con capacidades diferentes en Alemania.<\/p>\n<div class=\"summary-new\">Mercado McCann es la agencia que est\u00e1 detr\u00e1s de la campa\u00f1a<\/div>\n<p>Ahora la idea cobra un nuevo sentido de la mano de la\u00a0<strong>agencia Mercado McCann<\/strong>\u00a0con una ligera variaci\u00f3n en el t\u00edtulo, aunque conservando el acento argentino. En lugar de \u00abPara todos\u00bb es \u00abPor todos\u00bb.\u00a0Una adaptaci\u00f3n a la situaci\u00f3n provocada por el\u00a0<strong>coronavirus<\/strong>\u00a0que persigue el objetivo de\u00a0lanzar un mensaje de uni\u00f3n y\u00a0<strong>optimismo<\/strong>,<em>\u00a0\u00aben un momento en el que solo gracias al esfuerzo de todos saldremos adelante\u00bb<\/em>, apuntan en un comunicado.\u00a0Ponen en valor, adem\u00e1s, lo que llaman un\u00a0<em>\u00abmensaje austero e inclusivo\u00bb<\/em>, af\u00edn al\u00a0ADN de marca vinculada al optimismo.<\/p>\n<h3><strong>\u00bfQu\u00e9 hay detr\u00e1s de la nueva campa\u00f1a de Coca-Cola?<\/strong><\/h3>\n<p><span class=\"s1\">\u201cPor todos\u201d est\u00e1 inspirado en un ic\u00f3nico anuncio de Coca-Cola creado hace casi dos d\u00e9cadas por el argentino\u00a0<strong>Mart\u00edn Mercado<\/strong>\u00a0durante la crisis argentina del 2002.<em>\u00a0\u00abUn anuncio que\u00a0ocupa un lugar en el hall of fame\u00a0de la marca y que super\u00f3 todos los \u00edndices de recuerdo, adem\u00e1s de ser versionado en todos los idiomas y visto en m\u00e1s de doscientos pa\u00edses de todos los continentes\u201d<\/em>, apuntan fuentes de la compa\u00f1\u00eda a Reason Why.<\/span><\/p>\n<p>Coca-Cola sigue centrada en las prioridades m\u00e1s cr\u00edticas en esta crisis, como la seguridad y el bienestar de sus empleados. Seg\u00fan explican, la compa\u00f1\u00eda tambi\u00e9n busca<em>\u00a0\u00abc\u00f3mo marcar la diferencia de una manera tangible en las comunidades afectadas\u00bb<\/em>. Con #PorTodos, Coca-Cola quiere contribuir\u00a0a que la\u00a0<strong>recuperaci\u00f3n<\/strong>\u00a0de las comunidades\u00a0<em>\u00absea r\u00e1pida y menos dolorosa\u00bb<\/em>. Un prop\u00f3sito a trav\u00e9s del que ha puesto en marcha en Espa\u00f1a\u00a0un plan de acci\u00f3n social en forma de donaciones econ\u00f3micas y de producto.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Transforma la ic\u00f3nica campa\u00f1a \u00abPara todos\u00bb de 2002 en \u00abPor todos\u00bb, haciendo referencia a la crisis sanitaria actual El anuncio busca lanzar un mensaje de optimismo: \u00abVamos a salir adelante\u00bb En estos momentos dif\u00edciles de pandemia global por el\u00a0coronavirus\u00a0no toca hacer algo \u00abPara todos\u00bb sino \u00abPor todos\u00bb.\u00a0Coca-Cola\u00a0ha versionado su m\u00edtica campa\u00f1a de 2002, la [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":5170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola versiona su m\u00edtico &quot;Para todos&quot;, reconociendo a los que luchan frente al Coronavirus | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/coca-cola-versiona-su-mitico-para-todos-reconociendo-a-los-que-luchan-frente-al-coronavirus\/\" \/>\n<meta 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