{"id":5173,"date":"2020-05-04T09:37:35","date_gmt":"2020-05-04T14:37:35","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5173"},"modified":"2020-05-04T09:37:35","modified_gmt":"2020-05-04T14:37:35","slug":"tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/","title":{"rendered":"Tiendas On Line, nueva vida para las ventas de su empresa"},"content":{"rendered":"<p>\u00c9sta es la \u00e9poca de la digitalizaci\u00f3n. Tanto las personas como las empresas han tenido que reinventarse. Las empresas quieren llegar a mas consumidores d\u00eda a d\u00eda, por lo que entran en la disyuntiva de si crear estrategias tradicionales o lanzarse a la conectividad del internet.<\/p>\n<p>En estos d\u00edas de crisis, el internet se ha convertido en una herramienta de suma importancia para las compa\u00f1\u00edas. Pero, no debe hacerse a la ligera. Buscar la manera m\u00e1s efectiva para crear los negocios electr\u00f3nicos puede llevar a obtener muy buenos resultados a trav\u00e9s del internet.<\/p>\n<p>&nbsp;<\/p>\n<p>Icecomex y Marketing Zone tienen el gusto de invitarlos al pr\u00f3ximo foro virtual, <strong>\u201cTiendas On Line, nueva vida para las ventas de su empresa\u201d<\/strong>. Se realizar\u00e1 a trav\u00e9s de la plataforma ZOOM, el pr\u00f3ximo martes 28 de abril a las 4 p.m. Estar\u00e1 a cargo de <strong><em>Mauricio Estupi\u00f1an<\/em><\/strong>, Especialista en Transformaci\u00f3n Digital enfocada en ventas, con m\u00e1s de 12 a\u00f1os de experiencia en marketing digital.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-5173-1\" width=\"640\" height=\"400\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Tiendas-On-Line-Nueva-vida-para-las-ventas-en-su-empresa-28-de-Abril.mp4?_=1\" \/><a href=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Tiendas-On-Line-Nueva-vida-para-las-ventas-en-su-empresa-28-de-Abril.mp4\">http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Tiendas-On-Line-Nueva-vida-para-las-ventas-en-su-empresa-28-de-Abril.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9sta es la \u00e9poca de la digitalizaci\u00f3n. Tanto las personas como las empresas han tenido que reinventarse. Las empresas quieren llegar a mas consumidores d\u00eda a d\u00eda, por lo que entran en la disyuntiva de si crear estrategias tradicionales o lanzarse a la conectividad del internet. En estos d\u00edas de crisis, el internet se ha [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":5174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[134],"tags":[127,128],"class_list":["post-5173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos-realizados","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tiendas On Line, nueva vida para las ventas de su empresa | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiendas On Line, nueva vida para las ventas de su empresa | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"\u00c9sta es la \u00e9poca de la digitalizaci\u00f3n. Tanto las personas como las empresas han tenido que reinventarse. Las empresas quieren llegar a mas consumidores d\u00eda a d\u00eda, por lo que entran en la disyuntiva de si crear estrategias tradicionales o lanzarse a la conectividad del internet. En estos d\u00edas de crisis, el internet se ha [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-04T14:37:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146.png\" \/>\n\t<meta property=\"og:image:width\" content=\"801\" \/>\n\t<meta property=\"og:image:height\" content=\"601\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marketing Zone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/\"},\"author\":{\"name\":\"Marketing Zone\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d\"},\"headline\":\"Tiendas On Line, nueva vida para las ventas de su empresa\",\"datePublished\":\"2020-05-04T14:37:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/\"},\"wordCount\":200,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146.png\",\"keywords\":[\"Atencion\",\"Destacado\"],\"articleSection\":[\"Eventos Realizados\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/\",\"name\":\"Tiendas On Line, nueva vida para las ventas de su empresa | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146.png\",\"datePublished\":\"2020-05-04T14:37:35+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146.png\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146.png\",\"width\":801,\"height\":601},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tiendas On Line, nueva vida para las ventas de su empresa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d\",\"name\":\"Marketing Zone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d8277b7d61e88e6ff0d3a4000b936ff47c032a1d281533d6e87bd6e1529816e2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d8277b7d61e88e6ff0d3a4000b936ff47c032a1d281533d6e87bd6e1529816e2?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1113635768\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tiendas On Line, nueva vida para las ventas de su empresa | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/","og_locale":"es_ES","og_type":"article","og_title":"Tiendas On Line, nueva vida para las ventas de su empresa | Marketing Zone Icesi","og_description":"\u00c9sta es la \u00e9poca de la digitalizaci\u00f3n. Tanto las personas como las empresas han tenido que reinventarse. Las empresas quieren llegar a mas consumidores d\u00eda a d\u00eda, por lo que entran en la disyuntiva de si crear estrategias tradicionales o lanzarse a la conectividad del internet. En estos d\u00edas de crisis, el internet se ha [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2020-05-04T14:37:35+00:00","og_image":[{"width":801,"height":601,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146.png","type":"image\/png"}],"author":"Marketing Zone","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/"},"author":{"name":"Marketing Zone","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d"},"headline":"Tiendas On Line, nueva vida para las ventas de su empresa","datePublished":"2020-05-04T14:37:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/"},"wordCount":200,"commentCount":0,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146.png","keywords":["Atencion","Destacado"],"articleSection":["Eventos Realizados"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/","name":"Tiendas On Line, nueva vida para las ventas de su empresa | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146.png","datePublished":"2020-05-04T14:37:35+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146.png","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146.png","width":801,"height":601},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiendas-on-line-nueva-vida-para-las-ventas-de-su-empresa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"Tiendas On Line, nueva vida para las ventas de su empresa"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d","name":"Marketing Zone","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d8277b7d61e88e6ff0d3a4000b936ff47c032a1d281533d6e87bd6e1529816e2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d8277b7d61e88e6ff0d3a4000b936ff47c032a1d281533d6e87bd6e1529816e2?s=96&d=mm&r=g","caption":"Marketing Zone"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1113635768\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146.png",801,601,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146-150x150.png",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146-300x225.png",300,225,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146-768x576.png",640,480,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146.png",640,480,false],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146.png",801,601,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/05\/Artboard-1-copy-146.png",801,601,false]},"uagb_author_info":{"display_name":"Marketing Zone","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1113635768\/"},"uagb_comment_info":0,"uagb_excerpt":"\u00c9sta es la \u00e9poca de la digitalizaci\u00f3n. Tanto las personas como las empresas han tenido que reinventarse. Las empresas quieren llegar a mas consumidores d\u00eda a d\u00eda, por lo que entran en la disyuntiva de si crear estrategias tradicionales o lanzarse a la conectividad del internet. En estos d\u00edas de crisis, el internet se ha&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/5173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=5173"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/5173\/revisions"}],"predecessor-version":[{"id":5176,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/5173\/revisions\/5176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/5174"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=5173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=5173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=5173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}