{"id":5194,"date":"2020-05-14T09:47:14","date_gmt":"2020-05-14T14:47:14","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5194"},"modified":"2020-05-18T09:52:23","modified_gmt":"2020-05-18T14:52:23","slug":"playboy-crea-una-divertida-guia-para-tener-sexo-seguro-ante-el-coronavirus","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/playboy-crea-una-divertida-guia-para-tener-sexo-seguro-ante-el-coronavirus\/","title":{"rendered":"Playboy crea una divertida gu\u00eda para tener sexo seguro ante el Coronavirus"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-sm-12\">\n<div class=\"subtitle mb-4\">\n<div class=\"field-subtitulo\">\n<ul>\n<li>Establece un paralelismo entre las medidas higi\u00e9nicas del coronavirus y las reglas del sexo seguro<\/li>\n<li>Se trata de anuncio de servicio p\u00fablico \u00abdescarado y lleno de insinuaciones\u00bb que pone en valor la protecci\u00f3n y la seguridad<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-8 hr-vertical no-padding\">\n<div class=\"image_notice mb-3 img-portada-noticia\">\n<div class=\"videoWrapper\">\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qrURJ4PEuCw\" width=\"679\" height=\"387\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<div class=\"mb-3 color-autor cont-datos d-flex flex-wrap padding-15\"><\/div>\n<div class=\"padding-15 \">\n<div class=\"field-body\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<p><strong>Playboy\u00a0<\/strong>ha lanzado \u201cPractice Safe Six\u201d, una gu\u00eda de seis pasos que, mediante el humor y la sensualidad, detalla lo que es necesario para<a href=\"https:\/\/www.reasonwhy.es\/actualidad\/confinamiento-futuro-digital-relaciones-sexuales\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0mantener\u00a0<strong>relaciones sexuales<\/strong><\/a>\u00a0<strong>seguras<\/strong>\u00a0y evitar riesgos de contagio por coronavirus.<\/p>\n<div class=\"summary-new\">La pieza busca concienciar sobre el sexo seguro de manera l\u00fadica y descarada<\/div>\n<p>La campa\u00f1a, creada en colaboraci\u00f3n con la agencia creativa\u00a0<strong>Preacher<\/strong>, combina con creatividad la comicidad y el erotismo para establecer un paralelismo entre las\u00a0<strong>medidas higi\u00e9nicas<\/strong>\u00a0divulgadas por las autoridades sanitarias para frenar la pandemia y las reglas para practicar sexo de forma segura.<br \/>\nEl anuncio asegura que detener la transmisi\u00f3n social de enfermedades, como el COVID-19, conlleva un proceso muy similar a la\u00a0<strong>prevenci\u00f3n\u00a0<\/strong>de aquellas de transmisi\u00f3n sexual.<\/p>\n<p>De esta forma, mediante\u00a0<strong>coloridas ilustraciones<\/strong>\u00a0acompa\u00f1adas de una ocurrente banda sonora, Playboy divulga seis reglas b\u00e1sicas para el sexo seguro:<\/p>\n<ul>\n<li><strong>L\u00e1vate antes y despu\u00e9s<\/strong>: una higiene adecuada ayuda a aplanar la curva. Frota durante al menos 20 segundos cada vez<\/li>\n<li><strong>Usa protecci\u00f3n<\/strong>: det\u00e9n la propagaci\u00f3n de infecciones de transmisi\u00f3n social. Usa mascarillas y guantes cuando sea necesario<\/li>\n<li><strong>Limita tus parejas sociales<\/strong>: lo que haces en privado es cosa tuya, pero trata de mantener tus encuentros al m\u00ednimo<\/li>\n<li><strong>Solicita permiso<\/strong>: los l\u00edmites son ahora m\u00e1s importantes que nunca. Aseg\u00farate de que est\u00e1s sano antes de acceder al espacio personal de alguien<\/li>\n<li><strong>Comun\u00edcate<\/strong>: si has estado en contacto con el COVID-19, comun\u00edcaselo a tus allegados y procede al aislamiento social<\/li>\n<li><strong>Abstente (no sexualmente)<\/strong>: procura limitar tus salidas y encuentros con otras personas para que podamos volver a estar juntos pronto<\/li>\n<\/ul>\n<p>Rachel Webbe, Chief Marketing Officer de Playboy, asegura que \u201c<em>un anuncio de servicio p\u00fablico descarado y lleno de insinuaciones es la perfecta forma l\u00fadica para alentar a la audiencia a protegerse a s\u00ed misma y a los dem\u00e1s<\/em>\u00ab. Y explica que la pieza es un gui\u00f1o a los clich\u00e9s de las clases de\u00a0<strong>educaci\u00f3n sexual<\/strong> de los institutos, como parte del af\u00e1n de la marca por reinventar la forma en la que se habla del sexo como sociedad.<\/p>\n<p>La campa\u00f1a ya est\u00e1 presente en entornos\u00a0<strong>online<\/strong>\u00a0y se activar\u00e1 pr\u00f3ximamente en\u00a0<strong>televisi\u00f3n<\/strong>\u00a0junto con acciones en\u00a0<strong>redes sociales<\/strong>.<\/p>\n<p><span class=\"ladillo\"><strong>Mascarillas de Playboy<\/strong><\/span><\/p>\n<p>Por otro lado, los fans de Playboy pueden adquirir\u00a0<strong>mascarillas reutilizables<\/strong>\u00a0con el patr\u00f3n del famoso conejito de la marca. \u201c<em>Nuestra prioridad es mantenerte entretenido de manera segura en casa. Entendemos que es posible que tengas que salir para realizar tareas esenciales, por lo que podr\u00edas hacerlo con estilo y, a la vez, contribuir a la gesti\u00f3n del COVID-19<\/em>\u201d, explican en la p\u00e1gina web de la compa\u00f1\u00eda.<\/p>\n<p class=\"rtecenter\"><img decoding=\"async\" title=\"_title_\" src=\"https:\/\/www.reasonwhy.es\/sites\/default\/files\/bunny_mask_1_1536x1024.jpg\" alt=\"_alt_\" \/><\/p>\n<p>Estos art\u00edculos apuestan por la<strong>\u00a0sostenibilidad,<\/strong>\u00a0ya que se fabrican bajo demanda con tinta no t\u00f3xica y con pol\u00edticas de desperdicio m\u00ednimo.<br \/>\nAdem\u00e1s, por cada mascarilla vendida Playboy\u00a0<strong>donar\u00e1 otra mascarilla<\/strong>\u00a0a una organizaci\u00f3n de servicios humanos y de salud que atienda en primera l\u00ednea a las personas sin hogar, ancianos y otros grupos vulnerables durante la pandemia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Establece un paralelismo entre las medidas higi\u00e9nicas del coronavirus y las reglas del sexo seguro Se trata de anuncio de servicio p\u00fablico \u00abdescarado y lleno de insinuaciones\u00bb que pone en valor la protecci\u00f3n y la seguridad Playboy\u00a0ha lanzado \u201cPractice Safe Six\u201d, una gu\u00eda de seis pasos que, mediante el humor y la sensualidad, detalla lo [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":5196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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