{"id":5215,"date":"2020-06-11T08:50:20","date_gmt":"2020-06-11T13:50:20","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5215"},"modified":"2020-06-17T08:52:10","modified_gmt":"2020-06-17T13:52:10","slug":"icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/","title":{"rendered":"ICEX y Zalando impulsar\u00e1n la presencia internacional de la moda espa\u00f1ola"},"content":{"rendered":"<p><strong>ICEX\u00a0<\/strong>Espa\u00f1a Exportaci\u00f3n e Inversiones y\u00a0<a href=\"https:\/\/www.reasonwhy.es\/noticias-sobre\/zalando\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Zalando<\/strong><\/a>\u00a0han puesto en marcha un acuerdo para co-financiar una campa\u00f1a de\u00a0<strong>promoci\u00f3n de las marcas de moda\u00a0<\/strong>espa\u00f1olas que alcanzar\u00e1 los 500.000 euros a lo largo de este a\u00f1o.<\/p>\n<div class=\"summary-new\">El objetivo es reforzar la imagen individual de las marcas espa\u00f1olas en la plataforma<\/div>\n<p>La iniciativa est\u00e1 dirigida a las empresas espa\u00f1olas de todos los sectores de la moda que est\u00e1n presentes en la plataforma de\u00a0<strong>venta online<\/strong>\u00a0de Zalando. De esta forma, las compa\u00f1\u00edas podr\u00e1n mejorar su posicionamiento e incrementar sus ventas mediante un programa de promoci\u00f3n dise\u00f1ado espec\u00edficamente para cada una de ellas.<\/p>\n<p>El objetivo es reforzar la imagen individual de las marcas espa\u00f1olas en la plataforma y, por extensi\u00f3n, fortalecer el posicionamiento de la industria de la moda espa\u00f1ola en su conjunto. En este sentido, como consecuencia del acuerdo entre ICEX y Zalando, las compa\u00f1\u00edas interesadas podr\u00e1n beneficiarse de descuentos de hasta el 50% en paquetes de\u00a0<strong>posicionamiento en el marketplace<\/strong>. La convocatoria para participar estar\u00e1 abierta hasta el 7 de julio.<\/p>\n<p><span class=\"ladillo\"><strong>El canal online, al rescate de la Moda<\/strong><\/span><\/p>\n<p>Zalando es una plataforma internacional que opera en 17 pa\u00edses y est\u00e1 especializada en en el segmento medio-alto.\u00a0<a href=\"https:\/\/www.reasonwhy.es\/actualidad\/caida-ventas-sector-textil-amenaza-primark-coronavirus\" target=\"_blank\" rel=\"noopener noreferrer\">La situaci\u00f3n actual de la moda, agravada por la crisis del coronavirus<\/a>, hace necesario aumentar la\u00a0<strong>competitividad internacional<\/strong> de las empresas a trav\u00e9s de la digitalizaci\u00f3n y, en concreto, de las ventas online.<\/p>\n<p>En este sentido, el canal que ofrece Zalando presenta claras ventajas para las empresas que, adem\u00e1s de incrementar su cifra de ventas, mejoran su\u00a0<strong>contacto con el consumidor<\/strong>, lo que permite a las marcas conocer de primera mano sus preferencias, gustos y necesidades. Asimismo, el marketplace proporciona datos relativos al comportamiento de los usuarios en la plataforma, que resultan fundamentales para mejorar los productos.<\/p>\n<p>Por su parte, a trav\u00e9s del programa\u00a0<strong>eMarketServices<\/strong>, ICEX trabaja para facilitar la venta internacional a trav\u00e9s del comercio electr\u00f3nico y el uso de marketplaces para las empresas espa\u00f1olas, especialmente las Pymes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ICEX\u00a0Espa\u00f1a Exportaci\u00f3n e Inversiones y\u00a0Zalando\u00a0han puesto en marcha un acuerdo para co-financiar una campa\u00f1a de\u00a0promoci\u00f3n de las marcas de moda\u00a0espa\u00f1olas que alcanzar\u00e1 los 500.000 euros a lo largo de este a\u00f1o. El objetivo es reforzar la imagen individual de las marcas espa\u00f1olas en la plataforma La iniciativa est\u00e1 dirigida a las empresas espa\u00f1olas de todos [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":5216,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ICEX y Zalando impulsar\u00e1n la presencia internacional de la moda espa\u00f1ola | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICEX y Zalando impulsar\u00e1n la presencia internacional de la moda espa\u00f1ola | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"ICEX\u00a0Espa\u00f1a Exportaci\u00f3n e Inversiones y\u00a0Zalando\u00a0han puesto en marcha un acuerdo para co-financiar una campa\u00f1a de\u00a0promoci\u00f3n de las marcas de moda\u00a0espa\u00f1olas que alcanzar\u00e1 los 500.000 euros a lo largo de este a\u00f1o. El objetivo es reforzar la imagen individual de las marcas espa\u00f1olas en la plataforma La iniciativa est\u00e1 dirigida a las empresas espa\u00f1olas de todos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-11T13:50:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-17T13:52:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/\"},\"author\":{\"name\":\"Marketing Zone\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d\"},\"headline\":\"ICEX y Zalando impulsar\u00e1n la presencia internacional de la moda espa\u00f1ola\",\"datePublished\":\"2020-06-11T13:50:20+00:00\",\"dateModified\":\"2020-06-17T13:52:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/\"},\"wordCount\":363,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex.jpg\",\"keywords\":[\"Atencion\",\"Destacado\"],\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/\",\"name\":\"ICEX y Zalando impulsar\u00e1n la presencia internacional de la moda espa\u00f1ola | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex.jpg\",\"datePublished\":\"2020-06-11T13:50:20+00:00\",\"dateModified\":\"2020-06-17T13:52:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ICEX y Zalando impulsar\u00e1n la presencia internacional de la moda espa\u00f1ola\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d\",\"name\":\"Marketing Zone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d8277b7d61e88e6ff0d3a4000b936ff47c032a1d281533d6e87bd6e1529816e2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d8277b7d61e88e6ff0d3a4000b936ff47c032a1d281533d6e87bd6e1529816e2?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1113635768\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ICEX y Zalando impulsar\u00e1n la presencia internacional de la moda espa\u00f1ola | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/","og_locale":"es_ES","og_type":"article","og_title":"ICEX y Zalando impulsar\u00e1n la presencia internacional de la moda espa\u00f1ola | Marketing Zone Icesi","og_description":"ICEX\u00a0Espa\u00f1a Exportaci\u00f3n e Inversiones y\u00a0Zalando\u00a0han puesto en marcha un acuerdo para co-financiar una campa\u00f1a de\u00a0promoci\u00f3n de las marcas de moda\u00a0espa\u00f1olas que alcanzar\u00e1 los 500.000 euros a lo largo de este a\u00f1o. El objetivo es reforzar la imagen individual de las marcas espa\u00f1olas en la plataforma La iniciativa est\u00e1 dirigida a las empresas espa\u00f1olas de todos [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2020-06-11T13:50:20+00:00","article_modified_time":"2020-06-17T13:52:10+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex.jpg","type":"image\/jpeg"}],"author":"Marketing Zone","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/"},"author":{"name":"Marketing Zone","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d"},"headline":"ICEX y Zalando impulsar\u00e1n la presencia internacional de la moda espa\u00f1ola","datePublished":"2020-06-11T13:50:20+00:00","dateModified":"2020-06-17T13:52:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/"},"wordCount":363,"commentCount":0,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex.jpg","keywords":["Atencion","Destacado"],"articleSection":["Panorama"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/","name":"ICEX y Zalando impulsar\u00e1n la presencia internacional de la moda espa\u00f1ola | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex.jpg","datePublished":"2020-06-11T13:50:20+00:00","dateModified":"2020-06-17T13:52:10+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/icex-y-zalando-impulsaran-la-presencia-internacional-de-la-moda-espanola\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"ICEX y Zalando impulsar\u00e1n la presencia internacional de la moda espa\u00f1ola"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/336d177e7c1d4bc7db00ef017b48288d","name":"Marketing Zone","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d8277b7d61e88e6ff0d3a4000b936ff47c032a1d281533d6e87bd6e1529816e2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d8277b7d61e88e6ff0d3a4000b936ff47c032a1d281533d6e87bd6e1529816e2?s=96&d=mm&r=g","caption":"Marketing Zone"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1113635768\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex.jpg",1280,720,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex-768x432.jpg",640,360,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex-1024x576.jpg",640,360,true],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex.jpg",1280,720,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/06\/zalando-icex.jpg",1280,720,false]},"uagb_author_info":{"display_name":"Marketing Zone","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1113635768\/"},"uagb_comment_info":0,"uagb_excerpt":"ICEX\u00a0Espa\u00f1a Exportaci\u00f3n e Inversiones y\u00a0Zalando\u00a0han puesto en marcha un acuerdo para co-financiar una campa\u00f1a de\u00a0promoci\u00f3n de las marcas de moda\u00a0espa\u00f1olas que alcanzar\u00e1 los 500.000 euros a lo largo de este a\u00f1o. El objetivo es reforzar la imagen individual de las marcas espa\u00f1olas en la plataforma La iniciativa est\u00e1 dirigida a las empresas espa\u00f1olas de todos&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/5215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=5215"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/5215\/revisions"}],"predecessor-version":[{"id":5217,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/5215\/revisions\/5217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/5216"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=5215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=5215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=5215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}