{"id":5231,"date":"2020-06-04T09:10:00","date_gmt":"2020-06-04T14:10:00","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5231"},"modified":"2020-06-17T09:12:16","modified_gmt":"2020-06-17T14:12:16","slug":"los-6-pasos-de-twitter-para-conseguir-la-desescalada-digital","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/los-6-pasos-de-twitter-para-conseguir-la-desescalada-digital\/","title":{"rendered":"Los 6 pasos de Twitter para conseguir la desescalada digital"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-sm-12\">\n<div class=\"subtitle mb-4\">\n<div class=\"field-subtitulo\">\n<ul>\n<li>Los espa\u00f1oles han pasado el 47% de su tiempo de confinamiento conectados a internet<\/li>\n<li>Pantallas Amigas y Twitter han promovido una iniciativa conjunta para\u00a0promocionar el bienestar digital<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-8 hr-vertical no-padding\">\n<div class=\"padding-15 \">\n<div class=\"field-body\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<p>Durante el periodo de confinamiento las\u00a0<strong>pantallas conectadas<\/strong>\u00a0(m\u00f3viles, ordenadores, tablets y videoconsolas) se han convertido en un fiel compa\u00f1ero de los ciudadanos. Gracias a ellas se ha podido continuar con muchos aspectos de la vida social, laboral, escolar y familiar.<\/p>\n<div class=\"summary-new\">Los menores espa\u00f1oles han triplicado su tiempo en las redes sociales durante el confinamiento<\/div>\n<p>Pero tambi\u00e9n es cierto que estos largos meses han sido m\u00e1s que suficientes para que todos, desde los mayores hasta los m\u00e1s peque\u00f1os, adquieran\u00a0<strong><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/cambio-habitos-consumo-relacion-millennials-post-coronavirus\" target=\"_blank\" rel=\"noopener noreferrer\">nuevos h\u00e1bitos<\/a><\/strong>\u00a0que no son deseables ni f\u00e1ciles de cambiar en relaci\u00f3n con el uso abusivo de Internet, las\u00a0<a href=\"https:\/\/www.reasonwhy.es\/noticias-sobre\/redes-sociales\" target=\"_blank\" rel=\"noopener noreferrer\">redes sociales<\/a>\u00a0o los videojuegos.<\/p>\n<p>Si 21 d\u00edas pueden bastar para forjar un h\u00e1bito \u00bfqu\u00e9 costumbres habremos podido adquirir sin apenas ser conscientes en m\u00e1s de ochenta d\u00edas? Los datos de un estudio de la firma Qustodio muestran que el tiempo que han pasado los\u00a0<strong><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/tiktok-crece-entre-publico-infantil-se-acerca-youtube-tiempo-consumo\" target=\"_blank\" rel=\"noopener noreferrer\">menores espa\u00f1oles<\/a>\u00a0<\/strong>en redes sociales durante el confinamiento se ha disparado con respecto a la media del a\u00f1o anterior. Tambi\u00e9n un informe de Nielsen Global Media se\u00f1ala que los espa\u00f1oles han pasado el 47% de su tiempo de confinamiento conectados a Internet.<\/p>\n<p>Por ello, PantallasAmigas y\u00a0<a href=\"https:\/\/www.reasonwhy.es\/noticias-sobre\/twitter\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>, como parte de su compromiso por la promoci\u00f3n del bienestar digital, han propuesto un plan de seis pasos para ayudar a las familias a la desescalada digital.<\/p>\n<div id=\"cp_widget_b5bc2f59-6634-4d1e-8565-2076f8b19eb3\" class=\"ze_adjust_crop crop_fit gsmobile wS\">\n<div id=\"inner_cp_widget_b5bc2f59-6634-4d1e-8565-2076f8b19eb3\" class=\"cp_reset_style \">\n<div class=\"flexslider \">\n<div class=\"flex-viewport\">\n<ul class=\"slides\">\n<li class=\"image\" data-ratio=\"1.00\" data-index=\"0\" data-thumb=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/2380!S5aEAsr7qDwgqC\/4\/Desescalada-Digital.png\" data-thumbcaption=\"Desescalada-Digital\">\n<div class=\"flex_container\"><img decoding=\"async\" draggable=\"false\" src=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/2380!S5aEAsr7qDwgqC\/4\/Desescalada-Digital.png\" alt=\"\" \/><\/div>\n<\/li>\n<li class=\"image\" data-ratio=\"1.00\" data-index=\"1\" data-thumb=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/2378!S5aEAsr7qDAzhB\/4\/desecaldada1.png\" data-thumbcaption=\"desecaldada1\">\n<div class=\"flex_container\"><img decoding=\"async\" draggable=\"false\" src=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/2378!S5aEAsr7qDAzhB\/4\/desecaldada1.png\" alt=\"\" \/><\/div>\n<\/li>\n<li class=\"image\" data-ratio=\"1.00\" data-index=\"2\" data-thumb=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/2379!S5aEAsr7qDg-_A\/4\/Desescalada-Digital-2-6-Conoce-bien-tus-nuevas-rutinas.png\" data-thumbcaption=\"Desescalada-Digital-2-6-Conoce-bien-tus-nuevas-rutinas\">\n<div class=\"flex_container\"><img decoding=\"async\" draggable=\"false\" src=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/2379!S5aEAsr7qDg-_A\/4\/Desescalada-Digital-2-6-Conoce-bien-tus-nuevas-rutinas.png\" alt=\"\" \/><\/div>\n<\/li>\n<li class=\"image flex-active-slide\" data-ratio=\"1.00\" data-index=\"3\" data-thumb=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/2377!S5aEAsr7qDgmdC\/4\/Desescalada-Digital-3-6-Establece-tus-objetivos.png\" data-thumbcaption=\"Desescalada-Digital-3-6-Establece-tus-objetivos\">\n<div class=\"flex_container\"><img decoding=\"async\" draggable=\"false\" src=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/2377!S5aEAsr7qDgmdC\/4\/Desescalada-Digital-3-6-Establece-tus-objetivos.png\" alt=\"\" \/><\/div>\n<\/li>\n<li class=\"image\" data-ratio=\"1.00\" data-index=\"4\" data-thumb=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/2384!S5aEAsr7qDAcnC\/4\/Desescalada-Digital-4-6-Ayudate-de-una-estrategia.png\" data-thumbcaption=\"Desescalada-Digital-4-6-Ayudate-de-una-estrategia\">\n<div class=\"flex_container\"><img decoding=\"async\" draggable=\"false\" src=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/2384!S5aEAsr7qDAcnC\/4\/Desescalada-Digital-4-6-Ayudate-de-una-estrategia.png\" alt=\"\" \/><\/div>\n<\/li>\n<li class=\"image\" data-ratio=\"1.00\" data-index=\"5\" data-thumb=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/2385!S5aEAsr7qDg-LA\/4\/Desescalada-Digital-5-6-Comparte-tu-proposito.png\" data-thumbcaption=\"Desescalada-Digital-5-6-Comparte-tu-proposito\">\n<div class=\"flex_container\"><img decoding=\"async\" draggable=\"false\" src=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/2385!S5aEAsr7qDg-LA\/4\/Desescalada-Digital-5-6-Comparte-tu-proposito.png\" alt=\"\" \/><\/div>\n<\/li>\n<li class=\"image\" data-ratio=\"1.00\" data-index=\"6\" data-thumb=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/2383!S5aEAsr7qDQodB\/4\/Desescalada-Digital-6-6-Revisa-tu-plan.png\" data-thumbcaption=\"Desescalada-Digital-6-6-Revisa-tu-plan\">\n<div class=\"flex_container\"><img decoding=\"async\" draggable=\"false\" src=\"https:\/\/mediacdn.cincopa.com\/v2\/994464\/2383!S5aEAsr7qDQodB\/4\/Desescalada-Digital-6-6-Revisa-tu-plan.png\" alt=\"\" \/><\/div>\n<\/li>\n<\/ul>\n<ul class=\"flex-direction-nav\">\n<li><\/li>\n<li><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<p><em>\u201cAl igual que recuperamos nuestra vida habitual en las progresivas fases del desconfinamiento, es necesario realizar un esfuerzo proactivo y consciente para identificar esos excesos del uso de pantalla, que han podido incorporarse a la vida de todos los miembros de la familia\u201d<\/em>, manifiesta\u00a0<strong>Jorge Flores<\/strong>, Director de PantallasAmigas.<\/p>\n<p>Desde la iniciativa defienden la necesidad de\u00a0<em>\u201crealizar una reducci\u00f3n progresiva y planificada de la cantidad y momentos de utilizaci\u00f3n\u201d,<\/em>\u00a0que ayude a\u00a0<strong>reducir\u00a0la dependencia<\/strong>\u00a0de los sistemas tecnol\u00f3gicos<em>.<\/em><\/p>\n<p>Estas seis pautas sirven para combatir el uso abusivo de pantallas y se pueden aplicar tanto de forma tutelada en los miembros m\u00e1s j\u00f3venes de la familia, como de forma aut\u00f3noma por parte de las personas adultas.<\/p>\n<p>Los\u00a0<strong>\u201cSeis pasos para la desescalada digital en familia\u201d<\/strong>\u00a0son:<\/p>\n<ol>\n<li><strong>Obs\u00e9rvate<\/strong>: identifica qu\u00e9 cosas gestionas con el m\u00f3vil, las redes sociales o los videojuegos que antes del confinamiento no hac\u00edas.<\/li>\n<li><strong>Conoce bien tus nuevas rutinas<\/strong>: trata de conocer cu\u00e1ndo, c\u00f3mo y hasta d\u00f3nde has incorporado las tecnolog\u00edas y el uso de pantallas en tu d\u00eda a d\u00eda.<\/li>\n<li><strong>Establece tus objetivos<\/strong>: fija de forma realista pero ambiciosa la nueva situaci\u00f3n deseada tras el proceso de desescalada.<\/li>\n<li><strong>Ay\u00fadate de una estrategia<\/strong>: cambia costumbres, pon en pr\u00e1ctica trucos que te alejan de la pantalla y mide los avances.<\/li>\n<li><strong>Comparte tu prop\u00f3sito<\/strong>: haz part\u00edcipe a tu entorno de tu voluntad en cambiar ciertos h\u00e1bitos y p\u00eddeles colaboraci\u00f3n y comprensi\u00f3n para que te puedan ayudar.<\/li>\n<li><strong>Revisa tu plan<\/strong>: cada cierto tiempo mide los avances, identifica y cambia lo que no va bien, reajusta las metas y pr\u00e9miate por los logros.<\/li>\n<\/ol>\n<p>Este plan puede ser tomado por cualquier miembro de la familia que sienta la necesidad de realizar una desescalada digital o, mejor a\u00fan, ser parte de un\u00a0<strong>compromiso colectivo<\/strong>\u00a0donde se establezcan metas individualizadas pero un objetivo com\u00fan: desescalar el abuso de pantallas para lograr un mayor bienestar. La campa\u00f1a se difundir\u00e1 en redes y plataformas sociales para que llegue al mayor n\u00famero de hogares posible.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los espa\u00f1oles han pasado el 47% de su tiempo de confinamiento conectados a internet Pantallas Amigas y Twitter han promovido una iniciativa conjunta para\u00a0promocionar el bienestar digital Durante el periodo de confinamiento las\u00a0pantallas conectadas\u00a0(m\u00f3viles, ordenadores, tablets y videoconsolas) se han convertido en un fiel compa\u00f1ero de los ciudadanos. Gracias a ellas se ha podido continuar [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":5232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los 6 pasos de Twitter para conseguir la desescalada digital | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/los-6-pasos-de-twitter-para-conseguir-la-desescalada-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los 6 pasos de Twitter para conseguir la desescalada digital | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Los espa\u00f1oles han pasado el 47% de su tiempo de confinamiento conectados a internet Pantallas Amigas y Twitter han promovido una iniciativa conjunta para\u00a0promocionar el bienestar digital Durante el periodo de confinamiento las\u00a0pantallas conectadas\u00a0(m\u00f3viles, ordenadores, tablets y videoconsolas) se han convertido en un fiel compa\u00f1ero de los ciudadanos. 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