{"id":5290,"date":"2020-07-09T18:00:30","date_gmt":"2020-07-09T23:00:30","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5290"},"modified":"2020-07-09T10:50:18","modified_gmt":"2020-07-09T15:50:18","slug":"nuevas-herramientas-publicitarias-de-tiktok","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/nuevas-herramientas-publicitarias-de-tiktok\/","title":{"rendered":"Nuevas herramientas publicitarias de TikTok pensadas para las pymes"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5291 aligncenter\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/tiktok-300x153.jpg\" alt=\"\" width=\"543\" height=\"277\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/tiktok-300x153.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/tiktok-768x392.jpg 768w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/tiktok-1024x522.jpg 1024w\" sizes=\"auto, (max-width: 543px) 100vw, 543px\" \/><\/p>\n<p>TikTok, la aplicaci\u00f3n de v\u00eddeo de corta duraci\u00f3n, est\u00e1 haciendo un\u00a0esfuerzo claro por conquistar a las marcas\u00a0y ha lanzado nuevas herramientas publicitarias de autoservicio\u00a0para que las marcas, sin importar su tama\u00f1o, puedan publicitarse a trav\u00e9s de su platafoma TikTok for Business.<\/p>\n<p>Las nuevas soluciones marcan un hito significativo en la evoluci\u00f3n de\u00a0TikTok for Business, ya que a partir de ahora hacer publicidad dentro de la plataforma ser\u00e1 m\u00e1s accesible para las empresas de todo el mundo, sobre todo para las pymes.<\/p>\n<p>Los aspectos m\u00e1s destacados del producto incluyen:<\/p>\n<ul>\n<li>Herramientas creativas:\u00a0TikTok tiene un conjunto de herramientas creativas que permiten a cada anunciante potenciar la creatividad y la autenticidad de la comunidad TikTok. Todos tienen la oportunidad de contar su historia, y los recursos como el Kit de Creaci\u00f3n de V\u00eddeo de TikTok, Smart Video, Smart Video Soundtrack y TikTok AdStudio ayudan a las empresas a representar la versi\u00f3n m\u00e1s aut\u00e9ntica de su marca.<\/li>\n<li>Presupuestos flexibles:\u00a0El gestor de anuncios de TikTok fue dise\u00f1ado con el fin de proporcionar una r\u00e1pida implementaci\u00f3n para cada nivel de experiencia. Los presupuestos flexibles permiten a las empresas ajustar sus gastos en cualquier momento.<\/li>\n<li>Objetivo de rendimiento: El\u00a0<em>targeting<\/em>\u00a0inteligente les permite llegar a nuevos p\u00fablicos comprometidos.<\/li>\n<li>Cuentas de negocios:\u00a0TikTok tambi\u00e9n est\u00e1 introduciendo cuentas empresariales que proporcionar\u00e1n herramientas adicionales adaptadas a las necesidades de las marcas para el an\u00e1lisis del rendimiento y el compromiso con las audiencias.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.marketingnews.es\/medios\/noticia\/1160866028405\/nuevas-herramientas-publicitarias-de-tiktok-pensadas-pymes.1.html\">Fuente: https:\/\/www.marketingnews.es\/medios\/noticia\/1160866028405\/nuevas-herramientas-publicitarias-de-tiktok-pensadas-pymes.1.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok, la aplicaci\u00f3n de v\u00eddeo de corta duraci\u00f3n, est\u00e1 haciendo un\u00a0esfuerzo claro por conquistar a las marcas\u00a0y ha lanzado nuevas herramientas publicitarias de autoservicio\u00a0para que las marcas, sin importar su tama\u00f1o, puedan publicitarse a trav\u00e9s de su platafoma TikTok for Business. Las nuevas soluciones marcan un hito significativo en la evoluci\u00f3n de\u00a0TikTok for Business, ya [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":5291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58,60],"tags":[127,128],"class_list":["post-5290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","category-articulos","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuevas herramientas publicitarias de TikTok pensadas para las pymes | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/nuevas-herramientas-publicitarias-de-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevas herramientas publicitarias de TikTok pensadas para las pymes | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"TikTok, la aplicaci\u00f3n de v\u00eddeo de corta duraci\u00f3n, est\u00e1 haciendo un\u00a0esfuerzo claro por conquistar a las marcas\u00a0y ha lanzado nuevas herramientas publicitarias de autoservicio\u00a0para que las marcas, sin importar su tama\u00f1o, puedan publicitarse a trav\u00e9s de su platafoma TikTok for Business. 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