Durante los \u00faltimos a\u00f1os la famosa marca de mezcla para pancakes ha sido criticada y acusada de perpetuar el estereotipo racial del siglo XIX de la llamada \u00abmami\u00bb, una mujer afro, sumisa y dedicada a atender a las familias de sus amos blancos.<\/p>\n
\n
\u00a1Adi\u00f3s a la \u00abt\u00eda Jemima\u00bb. La mujer de la reluciente sonrisa que acompa\u00f1\u00f3 los desayunos de los estadounidenses durante m\u00e1s de un siglo ya no estar\u00e1 presente en los empaques de la famosa mezcla para pancakes o de jarabe de maple.<\/p>\n
A trav\u00e9s de un comunicado la empresa Quaker Oats anunci\u00f3 que reemplazar\u00e1 el logo y el nombre de la marca Aunt Jemima al reconocer que su imagen se bas\u00f3 en un \u00abestereotipo racial\u00bb.<\/p>\n
Su decisi\u00f3n se dio particularmente luego de que la cantante estadounidense Kirby publicara un video en su cuenta de TikTok en el que criticaba los or\u00edgenes del personaje. \u00abSab\u00edan\u00a0que Aunt Jemima significa ‘mujer esclava’\u00a0en las plantaciones del sur?\u00bb\u00a0dijo en su publicaci\u00f3n, refiri\u00e9ndose a los suelos agr\u00edcolas ubicados\u00a0en los estados sure\u00f1os de Estados Unidos antes de la Guerra Civil,\u00a0donde la poblaci\u00f3n afro trabajaba esclavizada.<\/p>\n
A lo largo de los a\u00f1os la empresa ha sido criticada por usar a mujeres afro para representar a Aunt Jemima. La primera en darle vida al personaje fue Nancy Green en 1890, quien naci\u00f3 en la esclavitud y una vez que esta fue abolida, los creadores del producto la contrataron para promocionar la marca.<\/p>\n
En 2015 la profesora del Centro de Estudios e Investigaci\u00f3n Africana de la Universidad Cornell, Rich\u00e9 Richardson, escribi\u00f3 un art\u00edculo en el que denunci\u00f3 que Aunt Jemima se bas\u00f3 en la idea de la llamada \u00abmami\u00bb\u00a0del siglo XIX, una mujer esclava y sumisa, dedicada a atender a las familias de sus amos blancos.<\/p>\n
Tras la medida de Quaker, otras marcas como Uncle Ben\u2019s y Mrs. Butterworth decidieron revisar su imagen tambi\u00e9n criticada por basarse en estereotipos racistas. Ahora pasan a engrosar la lista de empresas que han venido realizando modificaciones en sus pol\u00edticas y pr\u00e1cticas. Se trata de una respuesta a las protestas contra el racismo y la brutalidad policial que iniciaron en Estados Unidos a ra\u00edz de la muerte de George Floyd y que se extendieron por todo el mundo.<\/p>\n
Apple, Google, Walmart, Spotify y Nascar tambi\u00e9n han ido realizando grandes cambios en el interior de sus compa\u00f1\u00edas, desde la prohibici\u00f3n de ciertas pr\u00e1cticas y s\u00edmbolos,\u00a0hasta el anuncio de presupuestos destinados a fomentar la equidad racial y la justicia.<\/p>\n
Fuente: https:\/\/www.france24.com\/es\/20200620-por-qu%C3%A9-aunt-jemima-y-otras-marcas-son-acusadas-de-racismo<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Durante los \u00faltimos a\u00f1os la famosa marca de mezcla para pancakes ha sido criticada y acusada de perpetuar el estereotipo racial del siglo XIX de la llamada \u00abmami\u00bb, una mujer afro, sumisa y dedicada a atender a las familias de sus amos blancos. \u00a1Adi\u00f3s a la \u00abt\u00eda Jemima\u00bb. La mujer de la reluciente sonrisa que […]<\/p>\n","protected":false},"author":48,"featured_media":5351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"\n
\u00bfPor qu\u00e9 Aunt Jemima y otras marcas son acusadas de racismo? | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/por-que-aunt-jemima-y-otras-marcas-son-acusadas-de-racismo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 Aunt Jemima y otras marcas son acusadas de racismo? | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Durante los \u00faltimos a\u00f1os la famosa marca de mezcla para pancakes ha sido criticada y acusada de perpetuar el estereotipo racial del siglo XIX de la llamada \u00abmami\u00bb, una mujer afro, sumisa y dedicada a atender a las familias de sus amos blancos. \u00a1Adi\u00f3s a la \u00abt\u00eda Jemima\u00bb. 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<\/p>\n