{"id":5367,"date":"2020-07-24T18:00:34","date_gmt":"2020-07-24T23:00:34","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5367"},"modified":"2020-07-24T08:21:48","modified_gmt":"2020-07-24T13:21:48","slug":"la-creatividad-clave-en-el-exito-financiero-de-las-empresas","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/la-creatividad-clave-en-el-exito-financiero-de-las-empresas\/","title":{"rendered":"La creatividad, clave en el \u00e9xito financiero de las empresas"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5368 aligncenter\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/five-bulb-lights-1036936-300x200.jpg\" alt=\"\" width=\"470\" height=\"313\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/five-bulb-lights-1036936-300x200.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/five-bulb-lights-1036936-768x512.jpg 768w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/five-bulb-lights-1036936-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/p>\n<p>Una de las actividades econ\u00f3micas que m\u00e1s se ha visto resentida durante los \u00faltimos 4 meses ha sido la inversi\u00f3n publicitaria por parte de las empresas. Son muchas las compa\u00f1\u00edas que han optado por recortar en marketing y publicidad para hacer frente a las p\u00e9rdidas ocasionadas por la pandemia. Sin embargo, ha habido otras que han decidido apoyarse en la creatividad para ofrecer a los consumidores algo diferente y que aporte valor a\u00f1adido en una situaci\u00f3n tan complicada.<\/p>\n<p>Tal y como indica un estudio realizado por Adobe, las empresas que invierten en creatividad obtienen mejores resultados, m\u00e1s cuota de mercado, un liderazgo m\u00e1s eficaz y son m\u00e1s atractivas para trabajar. A pesar de ello,\u00a0<strong>\u00fanicamente el 61% de las compa\u00f1\u00edas a nivel mundial se consideran creativas.<\/strong><\/p>\n<p>Tal es la influencia de la creatividad en las empresas, que el\u00a0<strong>78% de las compa\u00f1\u00edas que invierten en creatividad obtienen una mejor productividad de sus empleados y el 76% tienen un equipo mucho m\u00e1s motivado<\/strong>. De igual manera, el 83% de los negocios que deciden apoyar la creatividad obtiene mejores resultados en innovaci\u00f3n, el 80% tiene clientes m\u00e1s satisfechos y el 73% de los negocios obtiene \u00e9xito financiero.<\/p>\n<p><a href=\"https:\/\/www.foromarketing.com\/creatividad-clave-exito-financiero-empresas\/\">Fuente: https:\/\/www.foromarketing.com\/creatividad-clave-exito-financiero-empresas\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de las actividades econ\u00f3micas que m\u00e1s se ha visto resentida durante los \u00faltimos 4 meses ha sido la inversi\u00f3n publicitaria por parte de las empresas. Son muchas las compa\u00f1\u00edas que han optado por recortar en marketing y publicidad para hacer frente a las p\u00e9rdidas ocasionadas por la pandemia. Sin embargo, ha habido otras que [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":5368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La creatividad, clave en el \u00e9xito financiero de las empresas | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-creatividad-clave-en-el-exito-financiero-de-las-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La creatividad, clave en el \u00e9xito financiero de las empresas | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Una de las actividades econ\u00f3micas que m\u00e1s se ha visto resentida durante los \u00faltimos 4 meses ha sido la inversi\u00f3n publicitaria por parte de las empresas. 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