{"id":5375,"date":"2020-07-27T18:00:09","date_gmt":"2020-07-27T23:00:09","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5375"},"modified":"2020-07-27T11:05:28","modified_gmt":"2020-07-27T16:05:28","slug":"mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/","title":{"rendered":"Mundo post-COVID: Desaf\u00edos y oportunidades que los CMO deben tener en cuenta"},"content":{"rendered":"

\"\"<\/p>\n

Si algo ha quedado claro en los \u00faltimos meses, es que la pandemia de COVID-19 fue un factor que\u00a0cambi\u00f3 todo en la econom\u00eda global<\/span><\/a>. Los consumidores tienen nuevos h\u00e1bitos, muchos de ellos\u00a0nunca antes vistos<\/span><\/a>\u00a0en su forma o intensidad actual. Tambi\u00e9n las empresas cambiaron su forma de operar, favoreciendo\u00a0sistemas remotos<\/span><\/a>\u00a0y\u00a0tecnolog\u00edas digitales<\/span><\/a>. Este panorama no es solo un reto de ventas. Para los CMO representa tambi\u00e9n un enorme desaf\u00edo de comunicaci\u00f3n.<\/span><\/p>\n

Estos l\u00edderes de marketing han sido por a\u00f1os los que orquestan la primer l\u00ednea de respuesta de las marcas en su interacci\u00f3n con los consumidores. Y en un entorno post-COVID, los clientes demandan informaci\u00f3n, seguridad y confianza como nunca antes. Los CMO deben aprender a cumplir estas necesidades, pero tambi\u00e9n encontrar la forma m\u00e1s adecuada de abordarlas. En este contexto, \u00bfqu\u00e9 desaf\u00edos y oportunidades le esperan a estos profesionistas en el futuro?<\/span><\/p>\n

\n
<\/div>\n<\/div>\n

Una gu\u00eda para el CMO de la era post-COVID<\/span><\/h3>\n

Frente a estas interrogantes, la firma LLYC, en colaboraci\u00f3n con Wakigami, present\u00f3 una gu\u00eda para los l\u00edderes de las marcas, especializada en el entorno post-COVID. El informe recoge las principales conclusiones derivadas de entrevistas a un centenar de responsables de marketing de compa\u00f1\u00edas l\u00edderes en once mercados (Argentina, Brasil, Chile, Colombia, Ecuador, Espa\u00f1a, M\u00e9xico, Portugal, Panam\u00e1, Per\u00fa y Rep\u00fablica Dominicana) y arroja luz sobre los desaf\u00edos de los CMO en los pr\u00f3ximos meses.<\/span><\/p>\n

Entre los puntos clave que se analizan est\u00e1n, por supuesto, los retos de mayor urgencia para los CMO de las marcas. En espec\u00edfico, del cambio de los formatos de inversi\u00f3n en comunicaci\u00f3n y marketing, acciones enfocadas a reforzar la seguridad y confianza del consumidor y los territorios de activaci\u00f3n.<\/span><\/p>\n

Otra reflexi\u00f3n importante de este estudio que puede servir a los CMO es que la pandemia, para muchos de estos l\u00edderes de marketing, cambiar\u00e1 la cultura empresarial. De hecho, se est\u00e1 viendo una evoluci\u00f3n favorable hacia esquemas m\u00e1s colaborativos. Asimismo, entre las firmas encuestadas para este reporte, se est\u00e1 viendo una continuaci\u00f3n de los planes publicitarios. Lo anterior, con especial atenci\u00f3n a m\u00e9todos que tienen una clara ventaja en retorno de inversi\u00f3n.<\/span><\/p>\n

Tambi\u00e9n se comprob\u00f3 que un aumento determinante en las acciones de responsabilidad social corporativa. Espec\u00edficamente, en convertir a las marcas en empresas con prop\u00f3sito e impulsar acciones enfocadas a mejorar la sociedad. Sin embargo, existen muchos otros retos y detalles importantes para los CMO de la regi\u00f3n.<\/span><\/p>\n

Fuente: https:\/\/www.merca20.com\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Si algo ha quedado claro en los \u00faltimos meses, es que la pandemia de COVID-19 fue un factor que\u00a0cambi\u00f3 todo en la econom\u00eda global. Los consumidores tienen nuevos h\u00e1bitos, muchos de ellos\u00a0nunca antes vistos\u00a0en su forma o intensidad actual. Tambi\u00e9n las empresas cambiaron su forma de operar, favoreciendo\u00a0sistemas remotos\u00a0y\u00a0tecnolog\u00edas digitales. Este panorama no es solo […]<\/p>\n","protected":false},"author":43,"featured_media":5376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"\nMundo post-COVID: Desaf\u00edos y oportunidades que los CMO deben tener en cuenta | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mundo post-COVID: Desaf\u00edos y oportunidades que los CMO deben tener en cuenta | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Si algo ha quedado claro en los \u00faltimos meses, es que la pandemia de COVID-19 fue un factor que\u00a0cambi\u00f3 todo en la econom\u00eda global. Los consumidores tienen nuevos h\u00e1bitos, muchos de ellos\u00a0nunca antes vistos\u00a0en su forma o intensidad actual. Tambi\u00e9n las empresas cambiaron su forma de operar, favoreciendo\u00a0sistemas remotos\u00a0y\u00a0tecnolog\u00edas digitales. Este panorama no es solo […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-27T23:00:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"5373\" \/>\n\t<meta property=\"og:image:height\" content=\"3582\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"1144041509\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"1144041509\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/\"},\"author\":{\"name\":\"1144041509\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/36b4d62149d265b39d03c22ea8ffa3ec\"},\"headline\":\"Mundo post-COVID: Desaf\u00edos y oportunidades que los CMO deben tener en cuenta\",\"datePublished\":\"2020-07-27T23:00:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/\"},\"wordCount\":459,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223.jpg\",\"keywords\":[\"Atencion\",\"Destacado\"],\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/\",\"name\":\"Mundo post-COVID: Desaf\u00edos y oportunidades que los CMO deben tener en cuenta | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223.jpg\",\"datePublished\":\"2020-07-27T23:00:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/36b4d62149d265b39d03c22ea8ffa3ec\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223.jpg\",\"width\":5373,\"height\":3582},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mundo post-COVID: Desaf\u00edos y oportunidades que los CMO deben tener en cuenta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/36b4d62149d265b39d03c22ea8ffa3ec\",\"name\":\"1144041509\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b8e28a50a6009def4c8497790d7015b2c10e95dc2a01a50ab87e5cdde91d3396?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b8e28a50a6009def4c8497790d7015b2c10e95dc2a01a50ab87e5cdde91d3396?s=96&d=mm&r=g\",\"caption\":\"1144041509\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1144041509\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mundo post-COVID: Desaf\u00edos y oportunidades que los CMO deben tener en cuenta | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/","og_locale":"es_ES","og_type":"article","og_title":"Mundo post-COVID: Desaf\u00edos y oportunidades que los CMO deben tener en cuenta | Marketing Zone Icesi","og_description":"Si algo ha quedado claro en los \u00faltimos meses, es que la pandemia de COVID-19 fue un factor que\u00a0cambi\u00f3 todo en la econom\u00eda global. Los consumidores tienen nuevos h\u00e1bitos, muchos de ellos\u00a0nunca antes vistos\u00a0en su forma o intensidad actual. Tambi\u00e9n las empresas cambiaron su forma de operar, favoreciendo\u00a0sistemas remotos\u00a0y\u00a0tecnolog\u00edas digitales. Este panorama no es solo […]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2020-07-27T23:00:09+00:00","og_image":[{"width":5373,"height":3582,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223.jpg","type":"image\/jpeg"}],"author":"1144041509","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"1144041509","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/"},"author":{"name":"1144041509","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/36b4d62149d265b39d03c22ea8ffa3ec"},"headline":"Mundo post-COVID: Desaf\u00edos y oportunidades que los CMO deben tener en cuenta","datePublished":"2020-07-27T23:00:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/"},"wordCount":459,"commentCount":0,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223.jpg","keywords":["Atencion","Destacado"],"articleSection":["Panorama"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/","name":"Mundo post-COVID: Desaf\u00edos y oportunidades que los CMO deben tener en cuenta | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223.jpg","datePublished":"2020-07-27T23:00:09+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/36b4d62149d265b39d03c22ea8ffa3ec"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223.jpg","width":5373,"height":3582},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/mundo-post-covid-desafios-y-oportunidades-que-los-cmo-deben-tener-en-cuenta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"Mundo post-COVID: Desaf\u00edos y oportunidades que los CMO deben tener en cuenta"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/36b4d62149d265b39d03c22ea8ffa3ec","name":"1144041509","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b8e28a50a6009def4c8497790d7015b2c10e95dc2a01a50ab87e5cdde91d3396?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b8e28a50a6009def4c8497790d7015b2c10e95dc2a01a50ab87e5cdde91d3396?s=96&d=mm&r=g","caption":"1144041509"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1144041509\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223.jpg",5373,3582,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223-768x512.jpg",640,427,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223-1024x683.jpg",640,427,true],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223.jpg",1536,1024,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/07\/woman-in-face-mask-shopping-in-supermarket-3987223.jpg",2048,1365,false]},"uagb_author_info":{"display_name":"1144041509","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1144041509\/"},"uagb_comment_info":0,"uagb_excerpt":"Si algo ha quedado claro en los \u00faltimos meses, es que la pandemia de COVID-19 fue un factor que\u00a0cambi\u00f3 todo en la econom\u00eda global. Los consumidores tienen nuevos h\u00e1bitos, muchos de ellos\u00a0nunca antes vistos\u00a0en su forma o intensidad actual. Tambi\u00e9n las empresas cambiaron su forma de operar, favoreciendo\u00a0sistemas remotos\u00a0y\u00a0tecnolog\u00edas digitales. Este panorama no es solo…","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/5375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=5375"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/5375\/revisions"}],"predecessor-version":[{"id":5377,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/5375\/revisions\/5377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/5376"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=5375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=5375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=5375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}