{"id":5411,"date":"2020-08-03T18:00:55","date_gmt":"2020-08-03T23:00:55","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5411"},"modified":"2020-08-03T16:53:53","modified_gmt":"2020-08-03T21:53:53","slug":"3-de-cada-5-cmos-creen-que-la-relevancia-del-marketing-ha-pegado-el-estiron-en-la-pandemia","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/3-de-cada-5-cmos-creen-que-la-relevancia-del-marketing-ha-pegado-el-estiron-en-la-pandemia\/","title":{"rendered":"3 de cada 5 CMOs creen que la relevancia del marketing ha pegado el estir\u00f3n en la pandemia"},"content":{"rendered":"

\"\"<\/p>\n

Desde que se iniciara la\u00a0pandemia del coronavirus\u00a0el comportamiento del consumidor dio un repentino vuelco,\u00a0forzando a las marcas a dar una completa vuelta de tuerca a sus estrategias<\/strong>\u00a0(que se llenaron de telara\u00f1as de la noche a la ma\u00f1ana).<\/p>\n

La copiosa pl\u00e9yade de desaf\u00edos con los que han sido confrontados los marketeros en los \u00faltimos tiempos se ha traducido en una creciente relevancia del marketing como disciplina. De hecho,\u00a0el 62% de los marketeros coincide en se\u00f1alar que el marketing ha subido enteros en el transcurso de los \u00faltimos meses<\/strong>, seg\u00fan\u00a0un reciente estudio de The CMO Survey.<\/p>\n

Conscientes de la profund\u00edsima\u00a0transformaci\u00f3n digital\u00a0que ha tra\u00eddo consigo el COVID-19,\u00a06 de cada 10 CMOs dicen estar trabajando en mejores interfaces digitales con el foco puesto en el cliente<\/strong>\u00a0(que est\u00e1 mucho m\u00e1s abierto que antes a ofertas y experiencias digitales).<\/p>\n

El ah\u00ednco por poner toda la carne en el asador en lo que a la\u00a0transformaci\u00f3n digital<\/strong>\u00a0se refiere es particularmente notorio entre los retailers. En este segmento de actividad el 81% de los marketeros dice estar levantando los cimientos de interfaces digitales.<\/p>\n

La transformaci\u00f3n digital se convierte en prioridad para los marketeros<\/strong><\/em><\/p><\/blockquote>\n

Por otra parte,\u00a0el 56,2% de los directores de marketing dice estar transformando sus modelos de negocio<\/strong>. Esta proporci\u00f3n pega un brinco hasta llegar al 67% en el caso de los sectores de la tecnolog\u00eda y los bienes de consumo (CPG) y cae ligeramente hasta el 48% en el caso del ramo financiero.<\/p>\n

Los CMOs est\u00e1n adem\u00e1s moviendo recursos adicionales para expandir su porfolio con\u00a0nuevas ofertas<\/strong>\u00a0(42%) y dar lugar asimismo a nuevas asociaciones (41%).<\/p>\n

Algunos directores de marketing (34%) est\u00e1n invirtiendo asimismo en nuevas\u00a0herramientas de automatizaci\u00f3n<\/strong>\u00a0para mejorar la comunicaci\u00f3n virtual con sus clientes.<\/p>\n

La mayor parte de los marketeros est\u00e1 haciendo que los equipos humanos a su cargo se vuelquen en las\u00a0actividades online<\/strong>\u00a0para dar fuelle a las ofertas de naturaleza digital (69%), desarrollar estrategias publicitarias y promocionales (66%), poner informaci\u00f3n relevante en manos del cliente (65%) y mejorar las interfaces digitales (62%).<\/p>\n

Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/marketing\/3-cada-5-cmos-creen-relevancia-marketing-ha-pegado-estiron-pandemia<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Desde que se iniciara la\u00a0pandemia del coronavirus\u00a0el comportamiento del consumidor dio un repentino vuelco,\u00a0forzando a las marcas a dar una completa vuelta de tuerca a sus estrategias\u00a0(que se llenaron de telara\u00f1as de la noche a la ma\u00f1ana). La copiosa pl\u00e9yade de desaf\u00edos con los que han sido confrontados los marketeros en los \u00faltimos tiempos se […]<\/p>\n","protected":false},"author":48,"featured_media":5412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"\n3 de cada 5 CMOs creen que la relevancia del marketing ha pegado el estir\u00f3n en la pandemia | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/3-de-cada-5-cmos-creen-que-la-relevancia-del-marketing-ha-pegado-el-estiron-en-la-pandemia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 de cada 5 CMOs creen que la relevancia del marketing ha pegado el estir\u00f3n en la pandemia | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Desde que se iniciara la\u00a0pandemia del coronavirus\u00a0el comportamiento del consumidor dio un repentino vuelco,\u00a0forzando a las marcas a dar una completa vuelta de tuerca a sus estrategias\u00a0(que se llenaron de telara\u00f1as de la noche a la ma\u00f1ana). 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