{"id":5477,"date":"2020-08-18T12:00:10","date_gmt":"2020-08-18T17:00:10","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5477"},"modified":"2020-08-18T11:19:06","modified_gmt":"2020-08-18T16:19:06","slug":"cinco-habilidades-de-marketing-imprescindibles-en-la-nueva-era-laboral","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/cinco-habilidades-de-marketing-imprescindibles-en-la-nueva-era-laboral\/","title":{"rendered":"Cinco habilidades de marketing imprescindibles en la nueva era laboral"},"content":{"rendered":"

\"\"<\/p>\n

La pandemia del\u00a0Covid-19\u00a0ha cambiado nuestra forma de vivir. Sus efectos se han sentido en pr\u00e1cticamente todos los \u00e1mbitos de nuestra vida. En el entorno laboral hemos visto c\u00f3mo el\u00a0teletrabajo\u00a0se ha expandido. Del mismo modo, la adquisici\u00f3n y\u00a0actualizaci\u00f3n de habilidades se ha convertido en un factor determinante<\/strong>\u00a0para mantenernos competitivos en el actual escenario laboral.<\/p>\n

En un entorno lleno de cambios y novedades, en el que gran parte de nuestro d\u00eda a d\u00eda se ha trasladado al ecosistema digital, las\u00a0habilidades profesionales demandadas por las compa\u00f1\u00edas tambi\u00e9n han variado.<\/strong><\/p>\n

El\u00a0marketing\u00a0es uno de los campos en los que estas variaciones se han hecho m\u00e1s palpables. La plataforma de formaci\u00f3n\u00a0online<\/em>\u00a0Udemy ha recopilado las\u00a0cinco habilidades de\u00a0marketing<\/em>\u00a0esenciales en esta nueva era laboral<\/strong> y ofrece una visi\u00f3n de las capacidades del sector m\u00e1s relevantes a nivel internacional.<\/p>\n

An\u00e1lisis de la informaci\u00f3n y detecci\u00f3n de tendencias<\/h2>\n

En estos tiempos cambiantes, surge mucha informaci\u00f3n que no siempre est\u00e1 respaldada por datos reales y que lleva a tomar decisiones equivocadas. El profesional del\u00a0marketing<\/em>\u00a0\u00a0tiene que ser capaz de separar el grano de la paja<\/strong>, analizar la situaci\u00f3n del mercado y tomar decisiones basadas en datos y en informaci\u00f3n real.<\/p>\n

Iniciativa y capacidad de adaptaci\u00f3n al entorno digital<\/h2>\n

Ser capaz de implementar en el entorno\u00a0online<\/em>\u00a0los aspectos clave de tu negocio es una funci\u00f3n vital para cualquier empresa. La situaci\u00f3n actual ha obligado a muchos profesionales a aprender o a perfeccionar su conocimiento y uso de diferentes herramientas\u00a0online<\/em>: programas de videoconferencia, gesti\u00f3n de correo electr\u00f3nico, empleo de equipos en remoto, etc. Esas capacidades no son de uso temporal, van a seguir siendo necesarias con el tiempo.\u00a0Si dejas de aprender, te quedas obsoleto<\/strong>. La habilidad de aprender a emplear nuevas herramientas es esencial.<\/p>\n

Gesti\u00f3n del tr\u00e1fico web<\/h2>\n

Sin tr\u00e1fico no hay negocio. Por ello es importante saber atraer a nuestros potenciales clientes, entender qu\u00e9 es lo que buscan y comunicarse con ellos de la forma y en el canal adecuado. Si no hacemos visible nuestro negocio, nadie lo comprar\u00e1. El buen \u00abmarketiniano\u00bb debe, al menos,\u00a0tener una visi\u00f3n de conjunto de las principales fuentes de tr\u00e1fico<\/strong>\u00a0que puede utilizar para atraer a sus clientes. Adem\u00e1s, debe entender c\u00f3mo funcionan y c\u00f3mo optimizar esas fuentes de tr\u00e1fico.<\/p>\n

Conocimiento del ‘funnel’ o embudo de conversi\u00f3n del negocio<\/h2>\n

Hace tiempo que no basta solamente con contar con una gran oferta, en la actualidad hay que establecer una \u00f3ptima relaci\u00f3n con el cliente. Un profesional del\u00a0marketing online\u00a0<\/em>debe\u00a0conocer bien el embudo de conversi\u00f3n de su negocio.\u00a0<\/strong>Es decir, el proceso que realiza un usuario desde que captamos su atenci\u00f3n por primera vez hasta que lo convertimos en nuestro cliente, o incluso en un cliente recurrente. Se trata de una relaci\u00f3n con el cliente potencial que el profesional de\u00a0marketing<\/em>\u00a0debe dominar para obtener el mejor rendimiento posible.<\/p>\n

V\u00eddeo marketing<\/h2>\n

Ocho de cada diez marcas est\u00e1n empleando el v\u00eddeo\u00a0marketing<\/em>\u00a0actualmente. Puede que en la empresa en la que est\u00e1s trabajando no se use el v\u00eddeo, pero es probable que tu competencia s\u00ed lo est\u00e9 empleando. Adem\u00e1s,\u00a0el tipo de contenido m\u00e1s consumido por los usuarios es el v\u00eddeo<\/strong>. Sin necesidad de ser un experto en creaci\u00f3n de v\u00eddeo, debemos ser capaces de emplearlo en sus estrategias, saber c\u00f3mo incorporarlo en las redes sociales, definir el formato adecuado y el papel que va a tener para que sus clientes se relacionen con su marca.<\/p>\n

Fuente: https:\/\/www.20minutos.es\/noticia\/4355068\/0\/cinco-habilidades-de-marketing-imprescindibles-en-la-nueva-era-laboral\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La pandemia del\u00a0Covid-19\u00a0ha cambiado nuestra forma de vivir. Sus efectos se han sentido en pr\u00e1cticamente todos los \u00e1mbitos de nuestra vida. En el entorno laboral hemos visto c\u00f3mo el\u00a0teletrabajo\u00a0se ha expandido. Del mismo modo, la adquisici\u00f3n y\u00a0actualizaci\u00f3n de habilidades se ha convertido en un factor determinante\u00a0para mantenernos competitivos en el actual escenario laboral. En un […]<\/p>\n","protected":false},"author":50,"featured_media":5478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"\nCinco habilidades de marketing imprescindibles en la nueva era laboral | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/cinco-habilidades-de-marketing-imprescindibles-en-la-nueva-era-laboral\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinco habilidades de marketing imprescindibles en la nueva era laboral | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La pandemia del\u00a0Covid-19\u00a0ha cambiado nuestra forma de vivir. Sus efectos se han sentido en pr\u00e1cticamente todos los \u00e1mbitos de nuestra vida. En el entorno laboral hemos visto c\u00f3mo el\u00a0teletrabajo\u00a0se ha expandido. Del mismo modo, la adquisici\u00f3n y\u00a0actualizaci\u00f3n de habilidades se ha convertido en un factor determinante\u00a0para mantenernos competitivos en el actual escenario laboral. 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Sus efectos se han sentido en pr\u00e1cticamente todos los \u00e1mbitos de nuestra vida. En el entorno laboral hemos visto c\u00f3mo el\u00a0teletrabajo\u00a0se ha expandido. Del mismo modo, la adquisici\u00f3n y\u00a0actualizaci\u00f3n de habilidades se ha convertido en un factor determinante\u00a0para mantenernos competitivos en el actual escenario laboral. 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