{"id":5512,"date":"2020-08-25T18:00:44","date_gmt":"2020-08-25T23:00:44","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5512"},"modified":"2020-08-25T16:03:48","modified_gmt":"2020-08-25T21:03:48","slug":"kfc-deja-de-chuparse-los-dedos-y-renuncia-temporalmente-a-su-iconico-y-longevo-eslogan","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/kfc-deja-de-chuparse-los-dedos-y-renuncia-temporalmente-a-su-iconico-y-longevo-eslogan\/","title":{"rendered":"KFC deja de chuparse los dedos y renuncia temporalmente a su ic\u00f3nico y longevo eslogan"},"content":{"rendered":"<p><strong>\u00abIt&#8217;s finger lickin&#8217; good\u00bb<\/strong>\u00a0(algo as\u00ed como \u00abPara chuparse los dedos\u00bb en castellano<strong>) lleva siendo el eslogan de KFC desde hace nada m\u00e1s y nada menos que 64 a\u00f1os.<\/strong>\u00a0Sin embargo, y aunque sumamente apropiado en tiempo pret\u00e9ritos (cuando el\u00a0coronavirus\u00a0no hab\u00eda irrumpido a\u00fan en nuestras vidas), tan sonoro \u00abclaim\u00bb se ha trocado actualmente el summum de la incorrecci\u00f3n pol\u00edtica (y sanitaria).<\/p>\n<p>Por eso<strong>\u00a0la c\u00e9lebre cadena de pollo frito ha tomado la determinaci\u00f3n de suspender temporalmente su eslogan<\/strong>\u00a0por no resultar adecuado en estos momentos.<\/p>\n<p><strong>\u00abNos encontramos en una situaci\u00f3n absolutamente \u00fanica: la de tener un lema muy ic\u00f3nico que lamentablemente no se ajusta a la realidad actual\u00bb<\/strong>, explica Catherine Tan-Gillespie, directora global de marketing de KFC.<\/p>\n<p>La compa\u00f1\u00eda asegura que su men\u00fa se mantendr\u00e1 inalterable y que\u00a0<strong>su emblem\u00e1tico eslogan regresar\u00e1 solo cuando sea el momento oportuno<\/strong>.<\/p>\n<p>Para dejar meridianamente a sus clientes que, fiel a su \u00abclaim\u00bb, ya no les invita a chuparse los dedos,\u00a0<strong>KFC lanz\u00f3 ayer una nueva campa\u00f1a global en la que su m\u00edtico eslogan aparece estrat\u00e9gicamente emborronado en su packaging y en viejas vallas publicitarias.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"KFC presses pause on It&#039;s Finger Lickin&#039; Good... for now.\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/-3-XkAwfsms?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00ab\u00bfEso que siempre decimos? Ign\u00f3ralo por ahora\u00bb<\/strong>, asevera KFC en el spot que constituye el eje central de su nueva campa\u00f1a, rubricada por la agencia Mother Londres.<\/p>\n<p><strong>Ya a mediados de marzo<\/strong>, cuando acababa de estallar la pandemia del COVID-19,\u00a0<strong>KFC tuvo que\u00a0dar el alto en Reino Unido a una campa\u00f1a en la que los protagonistas se chupaban alegremente los dedos\u00a0<\/strong>tras meterse entre pecho y espada el pollo frito de la multinacional estadounidense.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abIt&#8217;s finger lickin&#8217; good\u00bb\u00a0(algo as\u00ed como \u00abPara chuparse los dedos\u00bb en castellano) lleva siendo el eslogan de KFC desde hace nada m\u00e1s y nada menos que 64 a\u00f1os.\u00a0Sin embargo, y aunque sumamente apropiado en tiempo pret\u00e9ritos (cuando el\u00a0coronavirus\u00a0no hab\u00eda irrumpido a\u00fan en nuestras vidas), tan sonoro \u00abclaim\u00bb se ha trocado actualmente el summum de la [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5512","post","type-post","status-publish","format-standard","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KFC deja de chuparse los dedos y renuncia temporalmente a su ic\u00f3nico y longevo eslogan | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/kfc-deja-de-chuparse-los-dedos-y-renuncia-temporalmente-a-su-iconico-y-longevo-eslogan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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