{"id":5569,"date":"2020-09-08T18:00:13","date_gmt":"2020-09-08T23:00:13","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5569"},"modified":"2020-09-08T15:39:48","modified_gmt":"2020-09-08T20:39:48","slug":"al-marketing-de-influencers-todavia-le-queda-una-asignatura-pendiente-el-e-commerce","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/al-marketing-de-influencers-todavia-le-queda-una-asignatura-pendiente-el-e-commerce\/","title":{"rendered":"Al marketing de influencers todav\u00eda le queda una asignatura pendiente: el e-commerce"},"content":{"rendered":"

\"\"<\/p>\n

Aunque es indudable que la crisis del coronavirus y la nueva normalidad han generado una serie de cambios en el sector del\u00a0marketing de influencers, la mayor parte de esta transformaci\u00f3n se debe al\u00a0impulso de determinadas tendencias que ya exist\u00edan en el mundo precovid<\/strong>.<\/p>\n

As\u00ed lo revela una investigaci\u00f3n de\u00a0eMarketer<\/em>\u00a0que se hace eco de que el coronavirus ha incrementado la importancia de la construcci\u00f3n de marca y las relaciones, as\u00ed como del\u00a0aumento de la demanda del marketing de influencers orientado a las ventas<\/strong>. Y es que, antes de la pandemia, el influencer marketing ya ten\u00eda el foco puesto en conquistar el comercio electr\u00f3nico. De hecho, plataformas sociales como Instagram desarrollaron nuevas funciones para facilitar el proceso de compra.<\/p>\n

\u00abCiertamente hay\u00a0un impulso de los anunciantes para tener m\u00e1s actividad atribuible de nuestros influencers<\/strong>\u00ab, dijo Mary Keane-Dawson, CEO de la agencia de marketing de influencers Takumi y profesional entrevistada para el informe \u00abInfluencer Marketing in the Age of COVID-19\u00bb.<\/p>\n

No obstante, aunque el e-commerce se ha visto impulsado durante la pandemia, comprar a trav\u00e9s de las redes sociales sigue siendo una actividad minoritaria. Seg\u00fan la encuesta Bizrate Insights realizada en el mes de junio,\u00a0el 70,4% de los adultos estadounidenses nunca hab\u00eda realizado una compra a trav\u00e9s de una plataforma de redes sociales<\/strong>. Entre los usuarios que s\u00ed hab\u00edan optado por esta v\u00eda, Facebook era la plataforma m\u00e1s utilizada para compras sociales (18,3%), seguida de Instagram (11,1%) y Pinterest en menor medida (2,9%).<\/p>\n

\"redes<\/p>\n

Fuente: https:\/\/www.marketingdirecto.com\/marketing-general\/marketing\/al-marketing-de-influencers-todavia-le-queda-una-asignatura-pendiente-el-e-commerce<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Aunque es indudable que la crisis del coronavirus y la nueva normalidad han generado una serie de cambios en el sector del\u00a0marketing de influencers, la mayor parte de esta transformaci\u00f3n se debe al\u00a0impulso de determinadas tendencias que ya exist\u00edan en el mundo precovid. As\u00ed lo revela una investigaci\u00f3n de\u00a0eMarketer\u00a0que se hace eco de que el […]<\/p>\n","protected":false},"author":50,"featured_media":5570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"\nAl marketing de influencers todav\u00eda le queda una asignatura pendiente: el e-commerce | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/al-marketing-de-influencers-todavia-le-queda-una-asignatura-pendiente-el-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Al marketing de influencers todav\u00eda le queda una asignatura pendiente: el e-commerce | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Aunque es indudable que la crisis del coronavirus y la nueva normalidad han generado una serie de cambios en el sector del\u00a0marketing de influencers, la mayor parte de esta transformaci\u00f3n se debe al\u00a0impulso de determinadas tendencias que ya exist\u00edan en el mundo precovid. 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