{"id":5583,"date":"2020-09-10T18:00:09","date_gmt":"2020-09-10T23:00:09","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5583"},"modified":"2020-09-08T16:10:30","modified_gmt":"2020-09-08T21:10:30","slug":"la-publicidad-de-los-podcasts-la-tabla-de-salvacion-de-la-radio-digital","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/la-publicidad-de-los-podcasts-la-tabla-de-salvacion-de-la-radio-digital\/","title":{"rendered":"La publicidad de los podcasts, \u00bfla tabla de salvaci\u00f3n de la radio digital?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5584 aligncenter\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/09\/51-300x176.jpg\" alt=\"\" width=\"300\" height=\"176\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/09\/51-300x176.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/09\/51-768x450.jpg 768w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/09\/51.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>La radio digital tambi\u00e9n ha sufrido los estragos de la pandemia del coronavirus<\/strong>. Esta situaci\u00f3n ha provocado la disminuci\u00f3n de la inversi\u00f3n en este medio y de la demanda de los anunciantes. No obstante, seg\u00fan\u00a0<em>eMarketer<\/em>, las predicciones para el pr\u00f3ximo a\u00f1o son m\u00e1s favorables y se espera que el crecimiento se recupere en un 26,8%.<\/p>\n<p>A pesar de la dif\u00edcil situaci\u00f3n que atraviesa la radio digital con la disminuci\u00f3n de la inversi\u00f3n, la publicidad de los podcasts se alza como un claro punto fuerte. De hecho, el gasto en<strong>\u00a0anuncios de podcasts aumentar\u00e1 un 10,4% este a\u00f1o<\/strong>, superando los 780 millones de d\u00f3lares. Un crecimiento que continuar\u00e1 en 2021 y que se situar\u00e1 en el 44,9% hasta alcanzar m\u00e1s de 1.000 millones de d\u00f3lares en Estados Unidos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-578374 lazyloaded\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2020\/09\/publicidad-podcasts-radio-digital-1.png\" alt=\"\" width=\"470\" height=\"441\" data-ll-status=\"loaded\" \/><\/p>\n<p>Aunque en la actualidad\u00a0<strong>tan solo una peque\u00f1a parte de la publicidad en radio digital se comercializa de forma program\u00e1tica<\/strong>, su participaci\u00f3n llegar\u00e1 al 16,5% en 2020 y, en 2022, aglutinar\u00e1 m\u00e1s de 1.000 millones de d\u00f3lares.<\/p>\n<p>En cuanto a la publicidad en los podcasts, este a\u00f1o\u00a0<strong>solo el 4% del gasto se destinar\u00e1 a la publicidad\u00a0program\u00e1tica<\/strong>, seg\u00fan detalla el informe.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-578373 lazyloaded\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2020\/09\/publicidad-podcasts-radio-digital.png\" alt=\"\" width=\"470\" height=\"458\" data-ll-status=\"loaded\" \/><\/p>\n<p><a href=\"https:\/\/www.marketingdirecto.com\/digital-general\/digital\/la-publicidad-de-los-podcasts-la-tabla-de-salvacion-de-la-radio-digital\">Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/digital\/la-publicidad-de-los-podcasts-la-tabla-de-salvacion-de-la-radio-digital<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La radio digital tambi\u00e9n ha sufrido los estragos de la pandemia del coronavirus. Esta situaci\u00f3n ha provocado la disminuci\u00f3n de la inversi\u00f3n en este medio y de la demanda de los anunciantes. No obstante, seg\u00fan\u00a0eMarketer, las predicciones para el pr\u00f3ximo a\u00f1o son m\u00e1s favorables y se espera que el crecimiento se recupere en un 26,8%. [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":5584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La publicidad de los podcasts, \u00bfla tabla de salvaci\u00f3n de la radio digital? | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-publicidad-de-los-podcasts-la-tabla-de-salvacion-de-la-radio-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicidad de los podcasts, \u00bfla tabla de salvaci\u00f3n de la radio digital? | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La radio digital tambi\u00e9n ha sufrido los estragos de la pandemia del coronavirus. Esta situaci\u00f3n ha provocado la disminuci\u00f3n de la inversi\u00f3n en este medio y de la demanda de los anunciantes. No obstante, seg\u00fan\u00a0eMarketer, las predicciones para el pr\u00f3ximo a\u00f1o son m\u00e1s favorables y se espera que el crecimiento se recupere en un 26,8%. 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