{"id":5589,"date":"2020-09-15T15:00:13","date_gmt":"2020-09-15T20:00:13","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5589"},"modified":"2020-09-14T17:26:01","modified_gmt":"2020-09-14T22:26:01","slug":"el-marketing-cobra-importancia-en-los-centros-comerciales","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-marketing-cobra-importancia-en-los-centros-comerciales\/","title":{"rendered":"El marketing cobra importancia en los centros comerciales"},"content":{"rendered":"

\"\"<\/p>\n

La crisis en las afluencias f\u00edsicas que vive el sector de los centros comerciales est\u00e1 provocando movimientos en la inercia de la relaci\u00f3n entre gestores y operadores presentes en dichos centros, seg\u00fan un estudio realizado por Rethink sobre 400\u00a0retailers<\/span>.<\/p>\n

En este sentido, el informe revela que la relaci\u00f3n hist\u00f3ricamente alejada entre el marketing desarrollado por el centro comercial y las marcas ha experimentado un acercamiento tras el efecto reductor de la pandemia sobre las afluencias y por tanto en los resultados de negocio de\u00a0retailers<\/span>\u00a0y gestores.<\/p>\n

\u201cMuchos\u00a0retailers<\/span>\u00a0que antes eran ajenos a las posibilidades de formar parte del engranaje de marketing del centro est\u00e1n flexibilizando sus pol\u00edticas para encontrar sinergias con las propuestas y acciones que los centros comerciales est\u00e1n dise\u00f1ando\u201d, explica el CEO de Rethink, Jos\u00e9 Luis Pastor.<\/p>\n

El 90% de los ‘retailers’<\/span>\u00a0dice estar muy interesado en cualquier propuesta que facilite sus ventas y que complemente los esfuerzos espec\u00edficos que realizan desde sus \u00e1reas corporativas<\/em><\/p><\/blockquote>\n

Por otro lado, el estudio destaca que los centros comerciales que estaban de espaldas a la implicaci\u00f3n del\u00a0retailer<\/span>\u00a0en sus planes de marketing, en estos momentos lo est\u00e1n considerando como esencial y prioritario.<\/p>\n

As\u00ed, el informe se\u00f1ala un incremento notable de la receptividad de los establecimientos a participar activamente en nuevas f\u00f3rmulas de llegada e interacci\u00f3n con las audiencias objetivo, afirmando que un 30% de\u00a0retailers<\/span>\u00a0que no participaba del marketing del centro comercial est\u00e1 valorando hacerlo en una o varias de las l\u00edneas de acci\u00f3n, siempre que los esfuerzos est\u00e9n orientados a la visibilidad de sus productos y la potenciaci\u00f3n de su negocio.<\/p>\n

En concreto, el 90% de los\u00a0retailers<\/span>\u00a0dice estar muy interesado en cualquier propuesta que facilite sus ventas y que complemente los esfuerzos espec\u00edficos que realizan desde sus \u00e1reas corporativas.<\/p>\n

\u201cHay un claro giro en las expectativas de las marcas hacia lo que supone estar en un centro comercial. Es por esto que los centros comerciales han entrado de lleno en el desarrollo de nuevas utilidades que faciliten al comercio no solo su visibilidad sino conseguir que est\u00e1 se traduzca en negocio, sea f\u00edsico o digital\u201d, concluye el informe.<\/p>\n

Fuente: https:\/\/www.revistainforetail.com\/noticiadet\/el-marketing-cobra-importancia-en-los-centros-comerciales\/b49b36c12570c546ad750f9032679073<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La crisis en las afluencias f\u00edsicas que vive el sector de los centros comerciales est\u00e1 provocando movimientos en la inercia de la relaci\u00f3n entre gestores y operadores presentes en dichos centros, seg\u00fan un estudio realizado por Rethink sobre 400\u00a0retailers. En este sentido, el informe revela que la relaci\u00f3n hist\u00f3ricamente alejada entre el marketing desarrollado por […]<\/p>\n","protected":false},"author":50,"featured_media":5590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"\nEl marketing cobra importancia en los centros comerciales | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-marketing-cobra-importancia-en-los-centros-comerciales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El marketing cobra importancia en los centros comerciales | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La crisis en las afluencias f\u00edsicas que vive el sector de los centros comerciales est\u00e1 provocando movimientos en la inercia de la relaci\u00f3n entre gestores y operadores presentes en dichos centros, seg\u00fan un estudio realizado por Rethink sobre 400\u00a0retailers. En este sentido, el informe revela que la relaci\u00f3n hist\u00f3ricamente alejada entre el marketing desarrollado por […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-marketing-cobra-importancia-en-los-centros-comerciales\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-15T20:00:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/09\/uik.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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