{"id":5615,"date":"2020-09-21T18:00:51","date_gmt":"2020-09-21T23:00:51","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5615"},"modified":"2020-09-17T16:18:46","modified_gmt":"2020-09-17T21:18:46","slug":"que-marcas-acaparan-mas-flechas-del-amor-en-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/que-marcas-acaparan-mas-flechas-del-amor-en-las-redes-sociales\/","title":{"rendered":"\u00bfQu\u00e9 marcas acaparan m\u00e1s flechas del amor en las redes sociales?"},"content":{"rendered":"

\"\"<\/p>\n

El amor es el codiciado objeto de deseo de las marcas que lucen palmito en las redes sociales.<\/strong>\u00a0Sin embargo, en las plataformas 2.0 el amor es lamentablemente escurridizo y no todas las marcas pueden jactarse de ser amadas (hasta la extenuaci\u00f3n) por los usuarios de los social media.<\/p>\n

De acuerdo con\u00a0un reciente informe de NetBase<\/a>,\u00a0las marcas adscritas al ramo del entretenimiento, la tecnolog\u00eda y las redes sociales son las que est\u00e1n definitivamente mejor avenidas con las flechas de Cupido en la Web Social.<\/strong><\/p>\n

Para pulsar el amor con el que son agasajadas las marcas en los entornos 2.0 NetBase puso bajo la lupa una selecci\u00f3n de palabras clave que amalgam\u00f3 a continuaci\u00f3n con inteligencia artificial para filtrar as\u00ed mensajes irrelevantes. El\u00a0particular ranking del amor de Netflix se calcul\u00f3 en bases a menciones, publicaciones, impresiones potenciales, interacciones y sentimiento.<\/strong><\/p>\n

Encaramada a la cima de las marcas m\u00e1s amadas en las redes sociales est\u00e1 Instagram.<\/strong>\u00a0La filial de Facebook no es de todos modos la \u00fanica marca que la logra abrirse en el Top 10 de NetBase. Despu\u00e9s de esfumarse del ranking en 2018, tanto Facebook como YouTube regresaron en 2019 a las posiciones 9\u00aa y 10\u00aa en la lista de NetBase.<\/p>\n

Las marcas del ramo del entretenimiento, la tecnolog\u00eda y las redes sociales son las que m\u00e1s aceleran el coraz\u00f3n del consumidor en las plataformas 2.0<\/strong><\/p><\/blockquote>\n

Otra marca que ha ganado enteros durante el \u00faltimo a\u00f1o en el ranking de NetBase es\u00a0Netflix<\/a>.<\/strong>\u00a0En 2018 el c\u00e9lebre servicio de v\u00eddeo en streaming se despe\u00f1\u00f3 de la 10\u00aa a la 15\u00aa posici\u00f3n. Y en 2019 la compa\u00f1\u00eda volvi\u00f3 a abrirse paso en el Top 10 alcanzando el sexto puesto en el ranking.<\/p>\n

En el Top 10 de ranking m\u00e1s amadas de NetBase, copado mayoritariamente por compa\u00f1\u00edas asociadas al ramo del entretenimiento, la tecnolog\u00eda y las redes sociales, la excepci\u00f3n a la norma la constituye Amazon<\/strong>, que en 2019 subi\u00f3 tres puestos en el ranking hasta alcanzar la segunda posici\u00f3n. Si bien la \u00e9tica del gigante del e-commerce y su deficiente compromiso con el medio ambiente son a menudo puestos en la picota por el consumidor, esta circunstancia no corta las alas a la pasi\u00f3n que destilan los consumidores por esta marca en las redes sociales.<\/p>\n

Completan el Top 10 de Netflix Apple (3), Spotify (4), Disney (5), Google (7) y Samsung (8).<\/strong><\/p>\n

Aunque las marcas adscritas al universo 2.0 son solo unas pocas en el ranking de las empresas m\u00e1s amadas en las redes sociales, s\u00ed acumulan la mayor proporci\u00f3n de\u00a0\u00abshare of voice\u00bb<\/strong>\u00a0(53%). Totalmente opuesto es el caso de las marcas de alimentaci\u00f3n y bebidas, que representan el 16% del ranking de NetBase, pero aglutinan apenas un 3% de \u00abshare of voice\u00bb.<\/p>\n

Fuente: https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/que-marcas-acaparan-mas-flechas-amor-redes-sociales<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El amor es el codiciado objeto de deseo de las marcas que lucen palmito en las redes sociales.\u00a0Sin embargo, en las plataformas 2.0 el amor es lamentablemente escurridizo y no todas las marcas pueden jactarse de ser amadas (hasta la extenuaci\u00f3n) por los usuarios de los social media. De acuerdo con\u00a0un reciente informe de NetBase,\u00a0las […]<\/p>\n","protected":false},"author":50,"featured_media":5616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"\n\u00bfQu\u00e9 marcas acaparan m\u00e1s flechas del amor en las redes sociales? | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/que-marcas-acaparan-mas-flechas-del-amor-en-las-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 marcas acaparan m\u00e1s flechas del amor en las redes sociales? | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El amor es el codiciado objeto de deseo de las marcas que lucen palmito en las redes sociales.\u00a0Sin embargo, en las plataformas 2.0 el amor es lamentablemente escurridizo y no todas las marcas pueden jactarse de ser amadas (hasta la extenuaci\u00f3n) por los usuarios de los social media. 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