{"id":5684,"date":"2020-10-21T18:00:05","date_gmt":"2020-10-21T23:00:05","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5684"},"modified":"2020-10-19T11:29:36","modified_gmt":"2020-10-19T16:29:36","slug":"que-es-el-co-marketing-y-como-implementarlo","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/","title":{"rendered":"\u00bfQu\u00e9 es el co-marketing y c\u00f3mo implementarlo?"},"content":{"rendered":"<div class=\"pinno_shares\">\n<div class=\"pinno-post-soc-wrap left relative\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5685 aligncenter\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg-300x169.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>En palabras simples y comunes, el co-marketing es la colaboraci\u00f3n de dos marcas que tienen un objetivo af\u00edn y saben que pueden obtener beneficios al trabajar juntas.<\/p>\n<\/div>\n<\/div>\n<div class=\"link-braces entry-content\" data-post-id=\"1727316\">\n<p>Es importante no confundir el co-marketing con el co-branding, el segundo hace referencia a la uni\u00f3n de las dos marcas para crear un nuevo producto o una oferta que literalmente une a las dos empresas.<\/p>\n<p>Un ejemplo de co-branding fue la uni\u00f3n Uber + Spotify con su campa\u00f1a\u201cYour ride, your music\u201d,\u00a0sin embargo las empresas establecieron una estrategia de co-marketing para fusionarse y crear un producto de co-branding.<\/p>\n<p>Si tu marca se desarrolla en el campo de marketing de servicios, utilizar el co-marketing te brindar\u00e1 el respaldo de otra marca que refuerce tu oferta tomando en cuenta que no cuentas con un producto tangible.<\/p>\n<p>Es clave establecer una lista deKPIs que puedan ser valiosos para ambas marcas antes de acordar este tipo de colaboraciones.<\/p>\n<p>Asimismo, tomar en cuenta el comportamiento y las necesidades de las audiencias de ambos para definir las estrategias adecuadas.<\/p>\n<p>Una vez explicado qu\u00e9 es el co-marketing, hablemos de c\u00f3mo implementarlo dentro de tu negocio y algunos beneficios que esta t\u00e9cnica puede brindarte.<\/p>\n<h2 id=\"h-c-mo-implementar-el-co-marketing\">\u00bfC\u00f3mo implementar el co-marketing?<\/h2>\n<p>Para implementar esta t\u00e9cnica en tu negocio es fundamental que tengas en cuenta los siguientes aspectos con respecto a la otra marca:<\/p>\n<ol>\n<li>\u00bfSu audiencia es similar o compatible con mi producto \/ servicio?<\/li>\n<\/ol>\n<p>Si tu p\u00fablico objetivo son j\u00f3venes de 20 a 30 a\u00f1os que viven en Argentina, debes asociarte con marcas que tengan una audiencia parecida a la tuya, de nada te servir\u00e1 llegar a personas de 40-50 a\u00f1os que vivan en Australia.<\/p>\n<p>Est\u00e1 bien que con el co-marketing puedas diversificar un poco tu p\u00fablico, pero debes seguir siendo relevantes para ellos y poder ofrecerles soluciones mediante tus productos o servicios.<\/p>\n<p>Que ambas marcas est\u00e9n alineadas en este aspecto, es la base para que funcione.<\/p>\n<ol start=\"2\">\n<li>\u00bfLa otra marca tiene m\u00e1s experiencia en alg\u00fan campo de mi inter\u00e9s?<\/li>\n<\/ol>\n<p>Continuando con el ejemplo anterior, supongamos que tu marca est\u00e1 en Argentina y quieres incursionar en el mercado brasile\u00f1o. Lo ideal ser\u00eda buscar una marca local, que tenga un nivel muy similar al tuyo, pero sea local, adem\u00e1s contar con personas nativas, que hablen el idioma y conozcan la cultura, te dar\u00e1 un extra.<\/p>\n<p>Para hacer co-marketing no necesitas una empresa super reconocida que te llene de nuevos leads, seguidores y ventas, recuerda que t\u00fa tambi\u00e9n debes ser un aporte valioso para ellos.<\/p>\n<p>La experiencia, los objetivos y las audiencias deben ir a la par para que la asociaci\u00f3n pueda ser exitosa. Ninguna marca quiere solo cargar con otra por una colaboraci\u00f3n, la idea es que siempre sea un ganar \u2013 ganar.<\/p>\n<ol start=\"3\">\n<li>\u00bfC\u00f3mo es la reputaci\u00f3n online y offline de esta otra marca?<\/li>\n<\/ol>\n<p>Conocer la reputaci\u00f3n de la otra marca es algo que no puedes pasar por alto al momento de establecer un acuerdo de co-marketing, una vez que se unan, empezar\u00e1n a relacionar tu marca con ellos.<\/p>\n<p>Aseg\u00farate que no hayan tenido alguna crisis de reputaci\u00f3n en el pasado que pueda afectar a tu marca de alguna manera.<\/p>\n<p>De igual forma, te recomendamos que establezcan un manual de manejo de crisis para ambas marcas durante el tiempo que vayan a trabajar juntos.<\/p>\n<ol start=\"4\">\n<li>\u00bfMi producto \/ servicio puede aportar valor?<\/li>\n<\/ol>\n<p>Por \u00faltimo, deja claro tu valor para esta colaboraci\u00f3n, aseg\u00farate que tanto la marca como su audiencia pueda conectar al 100% con tu producto, que seas \u00fatil para ese nuevo mercado y puedas calar positivamente en \u00e9l.<\/p>\n<p>Dentro del co-marketing no sirve tener solo objetivos comerciales que te ayuden a crecer de la noche a la ma\u00f1ana solo porque otra marca te nombra, el prop\u00f3sito principal va a ser que juntos, puedan elevar sus productos y conseguir beneficios para cada negocio.<\/p>\n<p>Como consejo final, establece primero tus objetivos y prioridades, investiga todas las marcas que puedan aportar valor a tu negocio y que t\u00fa puedas darle un plus a lo que ellos tienen para ofrecer y aseg\u00farate de que sea un trabajo en equipo.<\/p>\n<p><a href=\"https:\/\/www.forbes.com.mx\/red-forbes-que-es-el-co-marketing-y-como-implementarlo\/\">Fuente: https:\/\/www.forbes.com.mx\/red-forbes-que-es-el-co-marketing-y-como-implementarlo\/<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En palabras simples y comunes, el co-marketing es la colaboraci\u00f3n de dos marcas que tienen un objetivo af\u00edn y saben que pueden obtener beneficios al trabajar juntas. Es importante no confundir el co-marketing con el co-branding, el segundo hace referencia a la uni\u00f3n de las dos marcas para crear un nuevo producto o una oferta [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":5685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es el co-marketing y c\u00f3mo implementarlo? | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es el co-marketing y c\u00f3mo implementarlo? | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"En palabras simples y comunes, el co-marketing es la colaboraci\u00f3n de dos marcas que tienen un objetivo af\u00edn y saben que pueden obtener beneficios al trabajar juntas. Es importante no confundir el co-marketing con el co-branding, el segundo hace referencia a la uni\u00f3n de las dos marcas para crear un nuevo producto o una oferta [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-21T23:00:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/25d03b732d585809b3a2eff0ceace0d1\"},\"headline\":\"\u00bfQu\u00e9 es el co-marketing y c\u00f3mo implementarlo?\",\"datePublished\":\"2020-10-21T23:00:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/\"},\"wordCount\":713,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg.jpg\",\"keywords\":[\"Atencion\",\"Destacado\"],\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/\",\"name\":\"\u00bfQu\u00e9 es el co-marketing y c\u00f3mo implementarlo? | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg.jpg\",\"datePublished\":\"2020-10-21T23:00:05+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/25d03b732d585809b3a2eff0ceace0d1\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg.jpg\",\"width\":640,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfQu\u00e9 es el co-marketing y c\u00f3mo implementarlo?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/25d03b732d585809b3a2eff0ceace0d1\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/53a50b6523bc5cef7b26e82f22f44bc258a528145fe2d3d93dde48079848723e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/53a50b6523bc5cef7b26e82f22f44bc258a528145fe2d3d93dde48079848723e?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1151965103\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfQu\u00e9 es el co-marketing y c\u00f3mo implementarlo? | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfQu\u00e9 es el co-marketing y c\u00f3mo implementarlo? | Marketing Zone Icesi","og_description":"En palabras simples y comunes, el co-marketing es la colaboraci\u00f3n de dos marcas que tienen un objetivo af\u00edn y saben que pueden obtener beneficios al trabajar juntas. Es importante no confundir el co-marketing con el co-branding, el segundo hace referencia a la uni\u00f3n de las dos marcas para crear un nuevo producto o una oferta [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2020-10-21T23:00:05+00:00","og_image":[{"width":640,"height":360,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/25d03b732d585809b3a2eff0ceace0d1"},"headline":"\u00bfQu\u00e9 es el co-marketing y c\u00f3mo implementarlo?","datePublished":"2020-10-21T23:00:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/"},"wordCount":713,"commentCount":0,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg.jpg","keywords":["Atencion","Destacado"],"articleSection":["Panorama"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/","name":"\u00bfQu\u00e9 es el co-marketing y c\u00f3mo implementarlo? | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg.jpg","datePublished":"2020-10-21T23:00:05+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/25d03b732d585809b3a2eff0ceace0d1"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg.jpg","width":640,"height":360},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/que-es-el-co-marketing-y-como-implementarlo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"\u00bfQu\u00e9 es el co-marketing y c\u00f3mo implementarlo?"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/25d03b732d585809b3a2eff0ceace0d1","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/53a50b6523bc5cef7b26e82f22f44bc258a528145fe2d3d93dde48079848723e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/53a50b6523bc5cef7b26e82f22f44bc258a528145fe2d3d93dde48079848723e?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1151965103\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg.jpg",640,360,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg.jpg",640,360,false],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg.jpg",640,360,false],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg.jpg",640,360,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/fg.jpg",640,360,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/1151965103\/"},"uagb_comment_info":0,"uagb_excerpt":"En palabras simples y comunes, el co-marketing es la colaboraci\u00f3n de dos marcas que tienen un objetivo af\u00edn y saben que pueden obtener beneficios al trabajar juntas. Es importante no confundir el co-marketing con el co-branding, el segundo hace referencia a la uni\u00f3n de las dos marcas para crear un nuevo producto o una oferta&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/5684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=5684"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/5684\/revisions"}],"predecessor-version":[{"id":5686,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/5684\/revisions\/5686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/5685"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=5684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=5684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=5684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}