{"id":5728,"date":"2020-10-30T10:00:48","date_gmt":"2020-10-30T15:00:48","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5728"},"modified":"2020-10-29T16:59:01","modified_gmt":"2020-10-29T21:59:01","slug":"marketing-digital-tiktok-impulsa-el-social-commerce-tras-alianza-son-shopify","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/marketing-digital-tiktok-impulsa-el-social-commerce-tras-alianza-son-shopify\/","title":{"rendered":"Marketing Digital: TikTok impulsa el social commerce tras alianza son Shopify"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5729 aligncenter\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640-300x200.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640.jpg 640w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>No es un secreto que\u00a0<strong>el social commerce est\u00e1 en auge y muchas plataformas y marcas tienen esta tendencia m\u00e1s que presente en sus estrategias<\/strong>. Hoy, ha sido la red social de TikTok la que ha dado un paso m\u00e1s en esta direcci\u00f3n y ha anunciado su asociaci\u00f3n con la plataforma de e-commerce Shopify.<\/p>\n<p>\u00abA medida que prolifera el\u00a0comercio social, los minoristas est\u00e1n reconociendo que la comunidad creativa y altamente comprometida de TikTok la distingue de otras plataformas.\u00a0<strong>Estamos constantemente explorando formas nuevas e innovadoras de conectar las marcas con nuestros usuarios, y Shopify es el socio perfecto para ayudarnos a crecer y ampliar nuestras capacidades comerciales a nivel mundial<\/strong>\u00ab, se\u00f1ala Blake Chandlee, vicepresidente de Soluciones Comerciales Globales de TikTok, en un\u00a0<a class=\"external\" href=\"https:\/\/news.shopify.com\/dancing-to-a-new-beat-shopify-brings-commerce-to-tiktok\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">comunicado<\/a>.<\/p>\n<div id=\"vidoomy\">\n<div>\n<div id=\"1603910668755583402475\">\u00abEl canal de TikTok significa que los comerciantes de Shopify, incluso aquellos que a\u00fan no tienen un gran n\u00famero de seguidores en TikTok, pueden\u00a0<strong>conectar con estas nuevas audiencias utilizando contenido aut\u00e9ntico y genuino en la experiencia de TikTok<\/strong>\u00ab, asegura, por su parte, Satish Kanwar, vicepresidente de producto de Shopify.<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<p>El canal de TikTok permite a los comercios\u00a0<strong>crear y conectar su cuenta de TikTok For Business e implementar shoppable video ads en el feed directamente dentro de Shopify<\/strong>. Los comercios seleccionan qu\u00e9 producto les gustar\u00eda presentar y se generan autom\u00e1ticamente anuncios en v\u00eddeo que dirigen a los usuarios a sus tiendas Shopify para el pago. Las plantillas listas para usar y dise\u00f1adas espec\u00edficamente para el comercio permiten a los negocios de cualquier tama\u00f1o\u00a0<strong>aprovechar el canal de TikTok utilizando sus im\u00e1genes o v\u00eddeos existentes.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-589346 lazyloaded td-animation-stack-type0-2\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2020\/10\/tiktok-shopify-1.png\" alt=\" gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw  \" width=\"626\" height=\"403\" data-ll-status=\"loaded\" data-src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2020\/10\/tiktok-shopify-1.png\" \/><\/p>\n<p>Shopify y TikTok tambi\u00e9n colaborar\u00e1n para probar nuevas funciones comerciales en los pr\u00f3ximos meses que permitir\u00e1n a los comerciantes\u00a0<strong>expandir su alcance org\u00e1nico y de pago en v\u00eddeos y perfiles<\/strong>.<\/p>\n<p>La asociaci\u00f3n viene acompa\u00f1ada de un\u00a0<strong>Hashtag Challenge Plus para apoyar a los emprendedores negros bajo el hashtag #ShopBlack<\/strong>. Del 10 al 15 de noviembre, los usuarios de TikTok pueden destacar sus negocios favoritos propiedad de personas negras a trav\u00e9s del hashtag. La campa\u00f1a, que tambi\u00e9n presenta un efecto personalizado, m\u00fasica y contenido, destacar\u00e1 los productos de m\u00e1s de 40 negocios de Shopify.<\/p>\n<p>El\u00a0<a class=\"external\" href=\"https:\/\/shopify.com\/tiktok.\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">canal de TikTok<\/a>\u00a0est\u00e1\u00a0<strong>disponible para los clientes de Shopify en Estados Unidos<\/strong>\u00a0y lo estar\u00e1 en otros mercados de Am\u00e9rica del Norte, Europa y el sudeste asi\u00e1tico a principios de 2021.<\/p>\n<p>Con esta asociaci\u00f3n, TikTok da\u00a0<strong>un paso m\u00e1s en su relaci\u00f3n con los anunciantes<\/strong>\u00a0y aumenta el potencial de su plataforma para los profesionales del marketing y las ventas. Melanie Rhoads, directora del grupo de cuentas estrat\u00e9gicas en Nexstar Digital, calific\u00f3 la asociaci\u00f3n como \u00abmuy emocionante y un movimiento inteligente de TikTok\u00bb en declaraciones concedidas a\u00a0<a class=\"external\" href=\"https:\/\/www.adweek.com\/programmatic\/tiktok-makes-moves-in-social-commerce-with-shopify-integration\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><em>Adweek<\/em><\/a>. Para Rhoads, la compa\u00f1\u00eda \u00abha hecho\u00a0<strong>muchos avances en un corto periodo de tiempo para convertirse en un contendiente cuando se trata de impulsar acciones lower-funnel, como las ventas online<\/strong>\u00ab.<\/p>\n<div class=\"td-a-rec td-a-rec-id-content_bottom  td_uid_2_5f9b38fb13c8d_rand td_block_template_1\"><\/div>\n<div>\n<div align=\"center\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>No es un secreto que\u00a0el social commerce est\u00e1 en auge y muchas plataformas y marcas tienen esta tendencia m\u00e1s que presente en sus estrategias. Hoy, ha sido la red social de TikTok la que ha dado un paso m\u00e1s en esta direcci\u00f3n y ha anunciado su asociaci\u00f3n con la plataforma de e-commerce Shopify. \u00abA medida [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":5729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Digital: TikTok impulsa el social commerce tras alianza son Shopify | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/marketing-digital-tiktok-impulsa-el-social-commerce-tras-alianza-son-shopify\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Digital: TikTok impulsa el social commerce tras alianza son Shopify | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"No es un secreto que\u00a0el social commerce est\u00e1 en auge y muchas plataformas y marcas tienen esta tendencia m\u00e1s que presente en sus estrategias. 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