{"id":5731,"date":"2020-10-30T15:55:03","date_gmt":"2020-10-30T20:55:03","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5731"},"modified":"2020-10-30T15:55:03","modified_gmt":"2020-10-30T20:55:03","slug":"marketing-digital-snapchat-le-sigue-apostando-a-la-realidad-aumentada","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/marketing-digital-snapchat-le-sigue-apostando-a-la-realidad-aumentada\/","title":{"rendered":"Marketing Digital: Snapchat le sigue apostando a la realidad aumentada"},"content":{"rendered":"

\"\"<\/p>\n

El equipo de Snapchat sigue mejorando sus herramientas de realidad aumentada<\/strong>\u00a0para ofrecer a sus usuarios experiencias innovadoras a trav\u00e9s de las tecnolog\u00edas m\u00e1s refinadas.\u00a0Recientemente lanz\u00f3 Lens Studio 3.2;\u00a0y ahora, la plataforma ha desvelado una serie de Lentes acordes a la tem\u00e1tica de Halloween<\/strong>\u00a0para personalizar disfraces o convertirse en monstruos bailarines.<\/p>\n

\n
\n
Las nuevas lentes\u00a0utilizan la tecnolog\u00eda 3D Full Body Tracking,<\/strong>\u00a0la cual permite el reconocimiento y seguimiento de los movimientos corporales para garantizar la mimetizaci\u00f3n en el escenario virtual. Se trata de la primera plataforma que pone a disposici\u00f3n del p\u00fablico esta tecnolog\u00eda; usada anteriormente por expertos para el desarrollo de videojuegos o la creaci\u00f3n de pel\u00edculas.<\/div>\n
<\/div>\n<\/div>\n<\/div>\n

En total,\u00a0Snapchat presentar\u00e1 unas 10 Lentes 3D Full Body Tracking capaces de reconocer hasta 18 articulaciones del cuerpo humano.<\/strong>\u00a0Siete de ellas superponen un disfraz sobre el usuario con un ajuste preciso; mientras que el resto a\u00f1aden personajes de Realidad Aumentada al escenario donde aparezca el usuario, para que siga sus movimientos.<\/p>\n

\u201cEn los \u00faltimos dos a\u00f1os, las Lentes Mundiales han evolucionado de un personaje o un objeto en el mundo visto a trav\u00e9s de la c\u00e1mara de Snapchat (por ejemplo, un perrito caliente bailar\u00edn), a\u00a0convertir el cielo en el mar\u00a0o a transformar las estructuras m\u00e1s ic\u00f3nicos en el mundo con\u00a0Landmarkers; todo para ayudar a nuestra comunidad a aumentar el espacio a su alrededor y aprender m\u00e1s sobre el mundo\u201d, declara el portavoz de Snapchat.<\/p>\n

\u00bfC\u00f3mo usar estas nuevas lentes?<\/strong><\/p>\n

Las Lentes 3D Full Body Tracking est\u00e1n en el\u00a0Lens Explorer<\/strong>\u00a0de Snapchat.<\/p>\n

1. Si no tienes Snapchat, descarga la app para iOS o Android
\n2. Snapchat abrir\u00e1 la c\u00e1mara autom\u00e1ticamente
\n3. Pulsa en la pantalla de c\u00e1mara para activar la barra de Realidad Aumentada y haz click en \u201cExplorar<\/strong>\u201d en la parte inferior derecha para entrar al\u00a0Lens Explorer<\/strong>
\n4. Pulsa en \u201cMundo<\/strong>\u201d para descubrir todas las Lentes Full Body Tracking
\n5. Pulsa en cualquier Lente para jugar con \u00e9l, haz un Snap y comp\u00e1rtelo con tus amigos.<\/p>\n

 <\/p>\n

fuente: https:\/\/www.america-retail.com\/marketing-digital\/marketing-digital-snapchat-le-sigue-apostando-a-la-realidad-aumentada\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El equipo de Snapchat sigue mejorando sus herramientas de realidad aumentada\u00a0para ofrecer a sus usuarios experiencias innovadoras a trav\u00e9s de las tecnolog\u00edas m\u00e1s refinadas.\u00a0Recientemente lanz\u00f3 Lens Studio 3.2;\u00a0y ahora, la plataforma ha desvelado una serie de Lentes acordes a la tem\u00e1tica de Halloween\u00a0para personalizar disfraces o convertirse en monstruos bailarines. Las nuevas lentes\u00a0utilizan la tecnolog\u00eda […]<\/p>\n","protected":false},"author":50,"featured_media":5732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-5731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\nMarketing Digital: Snapchat le sigue apostando a la realidad aumentada | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/marketing-digital-snapchat-le-sigue-apostando-a-la-realidad-aumentada\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Digital: Snapchat le sigue apostando a la realidad aumentada | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El equipo de Snapchat sigue mejorando sus herramientas de realidad aumentada\u00a0para ofrecer a sus usuarios experiencias innovadoras a trav\u00e9s de las tecnolog\u00edas m\u00e1s refinadas.\u00a0Recientemente lanz\u00f3 Lens Studio 3.2;\u00a0y ahora, la plataforma ha desvelado una serie de Lentes acordes a la tem\u00e1tica de Halloween\u00a0para personalizar disfraces o convertirse en monstruos bailarines. 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