{"id":5797,"date":"2020-11-18T18:00:36","date_gmt":"2020-11-18T23:00:36","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5797"},"modified":"2020-11-17T10:52:15","modified_gmt":"2020-11-17T15:52:15","slug":"inbound-marketing-una-forma-de-llegar-mas-lejos","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/inbound-marketing-una-forma-de-llegar-mas-lejos\/","title":{"rendered":"Inbound marketing: una forma de llegar m\u00e1s lejos"},"content":{"rendered":"<p>Si tu negocio necesita un empuj\u00f3n, es hora de pensar en una\u00a0<strong>estrategia de ventas mucho m\u00e1s efectiva<\/strong>. Nos referimos al<strong>\u00a0inbound marketing<\/strong>, un m\u00e9todo que propone la integraci\u00f3n de t\u00e9cnicas de publicidad y marketing digital para atraer la atenci\u00f3n de tus clientes de una forma no intrusiva con el objetivo de acompa\u00f1arlos durante todo el proceso de compra.<\/p>\n<p>\u00bfCu\u00e1les son los mecanismos que se utilizan para captar a estos usuarios?, la respuesta es sencilla. Se les ofrece\u00a0<strong>contenido \u00fatil y relevante que pueda aportarles un valor agregado<\/strong>. Es importante suministrar informaci\u00f3n relacionada con cada una de las etapas que recorre el comprador para que contin\u00fae interesado en finalizar la transacci\u00f3n.<\/p>\n<p>Antes de aprender\u00a0<a href=\"https:\/\/www.cyberclick.es\/inbound-marketing\">c\u00f3mo hacer una campa\u00f1a de inbound marketing<\/a>\u00a0es fundamental\u00a0<strong>definir claramente tus metas<\/strong>. Debes conocer muy bien al p\u00fablico objetivo para entender cu\u00e1les son sus necesidades en funci\u00f3n de dise\u00f1ar la oferta adecuada. Adem\u00e1s, es necesario establecer fechas para que puedas<strong>\u00a0organizar las tareas que exige tu plan de acci\u00f3n<\/strong>.<\/p>\n<p>Despu\u00e9s de identificar los intereses de tu \u201cbuyer persona\u201d y planificar en base a un calendario, tienes la informaci\u00f3n necesaria para construir una oferta. En esta parte del proceso cuentas con los elementos b\u00e1sicos para\u00a0<strong>dise\u00f1ar el contenido que luego debes promocionar\u00a0<\/strong>utilizando las distintas v\u00edas de distribuci\u00f3n disponibles.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-229346 aligncenter lazyloaded\" src=\"https:\/\/www.directivosyempresas.com\/wp-content\/uploads\/2020\/11\/beneficios-del-inbound-300x200.jpg.webp\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" srcset=\"https:\/\/www.directivosyempresas.com\/wp-content\/uploads\/2020\/11\/beneficios-del-inbound-300x200.jpg.webp 300w,https:\/\/www.directivosyempresas.com\/wp-content\/uploads\/2020\/11\/beneficios-del-inbound-1024x683.jpg.webp 1024w,https:\/\/www.directivosyempresas.com\/wp-content\/uploads\/2020\/11\/beneficios-del-inbound-768x512.jpg.webp 768w,https:\/\/www.directivosyempresas.com\/wp-content\/uploads\/2020\/11\/beneficios-del-inbound.jpg.webp 1162w\" alt=\"\" width=\"803\" height=\"536\" data-ll-status=\"loaded\" \/><\/p>\n<h2>\u00bfCu\u00e1les son los pasos para conseguir tus objetivos?<\/h2>\n<p>El\u00a0<strong>primer paso<\/strong>\u00a0consiste en\u00a0<strong>atraer visitas<\/strong>\u00a0a los distintos medios digitales que representan tu marca. La idea es conseguir que las personas lleguen a tu blog, redes sociales, p\u00e1gina web y otras plataformas por encima de la competencia. El contenido debe actuar como un im\u00e1n para aumentar el tr\u00e1fico web.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-229343 alignright lazyloaded\" src=\"https:\/\/www.directivosyempresas.com\/wp-content\/uploads\/2020\/11\/inbound-marketing-300x201.jpg.webp\" sizes=\"auto, (max-width: 390px) 100vw, 390px\" srcset=\"https:\/\/www.directivosyempresas.com\/wp-content\/uploads\/2020\/11\/inbound-marketing-300x201.jpg.webp 300w,https:\/\/www.directivosyempresas.com\/wp-content\/uploads\/2020\/11\/inbound-marketing.jpg.webp 550w\" alt=\"\" width=\"390\" height=\"261\" data-ll-status=\"loaded\" \/>Luego viene el\u00a0<strong>segundo paso<\/strong>\u00a0que es\u00a0<strong>convertir<\/strong>. El prop\u00f3sito de esta etapa es conseguir \u201cleads\u201d; en otras palabras, lograr que las visitas se registren. Sus datos son valiosos para la creaci\u00f3n de tu base de datos, as\u00ed que la manera de obtenerlos es brindando alg\u00fan tipo de informaci\u00f3n descargable que responda a las necesidades de esos potenciales clientes.<\/p>\n<p>En este punto, ya el terreno est\u00e1 preparado para el\u00a0<strong>siguiente paso: vender<\/strong>. Es el momento de invitar a tus\u00a0<strong><a href=\"https:\/\/www.directivosyempresas.com\/pymes\/8-herramientas-que-necesitas-para-crecer-tu-negocio-en-2021\/\">leads<\/a><\/strong>\u00a0o personas registradas a que compren el producto o servicio que promocionas. Debes hacerlo con mucha cautela, de una forma muy suave y nada agresiva para que puedas cerrar la conversi\u00f3n.<\/p>\n<p>Finalmente, hay que<strong>\u00a0fidelizar<\/strong>. Es la\u00a0<strong>cuarta etapa\u00a0<\/strong>del proceso. Si tu cliente es fiel, tienes altas probabilidades de que vuelva a comprar o tome la iniciativa de recomendar ese producto \u00fanico que solo t\u00fa le puedes ofrecer. Incluso, puede convertirse en evangelizador o embajador de marca y sabr\u00e1 c\u00f3mo atraer a nuevos clientes con su testimonio.<\/p>\n<h2>Beneficios del inbound marketing<\/h2>\n<p>Esta metodolog\u00eda tiene el potencial de\u00a0<strong>generar un lead cualificado y 12 registros por cada 370 visitas<\/strong>. Las cifras hablan por s\u00ed solas. Indiscutiblemente ayuda a<strong>\u00a0incrementar el alcance de una marca\u00a0<\/strong>y proporciona<strong>canales de captaci\u00f3n de clientes org\u00e1nicos<\/strong>\u00a0de manera directa.<\/p>\n<p>Por otra parte, los contenidos que generas pueden\u00a0<strong>posicionar tu empresa como experta en su sector<\/strong>, una clave importante para construir comunidad y rentabilizar a largo plazo.<\/p>\n<p><a href=\"https:\/\/www.directivosyempresas.com\/internet\/inbound-marketing-una-forma-de-llegar-mas-lejos\/\">Fuente: https:\/\/www.directivosyempresas.com\/internet\/inbound-marketing-una-forma-de-llegar-mas-lejos\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si tu negocio necesita un empuj\u00f3n, es hora de pensar en una\u00a0estrategia de ventas mucho m\u00e1s efectiva. Nos referimos al\u00a0inbound marketing, un m\u00e9todo que propone la integraci\u00f3n de t\u00e9cnicas de publicidad y marketing digital para atraer la atenci\u00f3n de tus clientes de una forma no intrusiva con el objetivo de acompa\u00f1arlos durante todo el proceso [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":5798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound marketing: una forma de llegar m\u00e1s lejos | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/inbound-marketing-una-forma-de-llegar-mas-lejos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound marketing: una forma de llegar m\u00e1s lejos | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Si tu negocio necesita un empuj\u00f3n, es hora de pensar en una\u00a0estrategia de ventas mucho m\u00e1s efectiva. 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