{"id":5821,"date":"2020-11-24T12:00:32","date_gmt":"2020-11-24T17:00:32","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5821"},"modified":"2020-11-23T10:37:29","modified_gmt":"2020-11-23T15:37:29","slug":"el-impacto-del-covid-en-el-marketing","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-impacto-del-covid-en-el-marketing\/","title":{"rendered":"El impacto del covid en el marketing"},"content":{"rendered":"<p class=\"selectionShareable\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5822 alignleft\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/11\/20190520153_NoticiaAmpliada_NoticiaAmpliada-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/11\/20190520153_NoticiaAmpliada_NoticiaAmpliada-300x200.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/11\/20190520153_NoticiaAmpliada_NoticiaAmpliada.jpg 768w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>El concepto\u00a0<strong>VUCA\u00a0<\/strong>ya nos suena a poco. Lo que hemos vivido, y lo que nos queda por vivir este 2020, es mucho m\u00e1s. Desde el\u00a0<strong>Club de Marketing del Mediterr\u00e1neo<\/strong>\u00a0supimos al llegar la pandemia, que, m\u00e1s que nunca, los profesionales del marketing deb\u00edamos estar a la altura del reto que ten\u00edamos (y tenemos) delante. Nuestra capacidad para solucionar problemas, identificar las necesidades de nuestros clientes, ser \u00e1giles en la toma de decisiones, ser creativos en la resoluci\u00f3n de problemas\u2026 han sido fundamentales para ayudar a nuestras empresas a enfrentarse a esta crisis.<\/p>\n<p class=\"selectionShareable\">En nuestro estudio \u2018<strong>Impacto de la COVID-19 en el marketing de las empresas de la Comunidad Valenciana<\/strong>\u2019, los datos extra\u00eddos constataron una tendencia que ven\u00edamos detectando en los \u00faltimos a\u00f1os: un 78% de los responsables de marketing han estado participando activamente en el comit\u00e9 de crisis de las empresas. Eso significa que los departamentos de marketing se han visto empoderados y reconocidos desde la llegada de la pandemia.<\/p>\n<p class=\"selectionShareable\">M\u00e1s que nunca se ha puesto en valor la capacidad de estos departamentos para ser \u00e1giles y resolver problemas en un entorno tan inestable y cambiante y la estrategia de marketing se ha impuesto como el pilar alrededor del cual podemos hacer girar el crecimiento de nuestras empresas. Pero no solo hablamos de clientes y mercado. Tambi\u00e9n hablamos de nuestros equipos. Ellos han sido los que han sacado la situaci\u00f3n cr\u00edtica adelante y con su compromiso han aguantado los malos momentos. Somos las personas el verdadero valor de las empresas.<\/p>\n<p class=\"selectionShareable\">Desde Club de Marketing del Mediterr\u00e1neo, hemos liderado estos \u00faltimos meses la uni\u00f3n de todos los profesionales del marketing (asociados o no) y hemos creado el lugar donde sentirse unidos y acompa\u00f1ados, porque creemos firmemente en que juntos somos m\u00e1s fuertes. En estos meses, nuestro apoyo a nuestros profesionales y a la actividad empresarial ha sido absoluto. \u00a0Prueba de ello son los<strong>\u00a0Premios MIA<\/strong>\u00a0que entregamos este mes de noviembre. Un homenaje a las marcas que trabajan desde el marketing la estrategia de su empresa, que tienen la innovaci\u00f3n en su ADN, que miran al futuro apostando por la digitalizaci\u00f3n, que ponen a sus clientes en el foco de sus estrategias y que, adem\u00e1s, han tenido que lidiar con toda la situaci\u00f3n actual. Porque nada puede dejar de poner en valor las cosas bien hechas. Nada va a detener nuestro compromiso con las empresas, la sociedad y nuestros profesionales.<\/p>\n<p><a href=\"https:\/\/alicanteplaza.es\/la-increible-hazana-de-el-melo\">Fuente: https:\/\/alicanteplaza.es\/la-increible-hazana-de-el-melo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El concepto\u00a0VUCA\u00a0ya nos suena a poco. Lo que hemos vivido, y lo que nos queda por vivir este 2020, es mucho m\u00e1s. Desde el\u00a0Club de Marketing del Mediterr\u00e1neo\u00a0supimos al llegar la pandemia, que, m\u00e1s que nunca, los profesionales del marketing deb\u00edamos estar a la altura del reto que ten\u00edamos (y tenemos) delante. Nuestra capacidad para [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":5822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El impacto del covid en el marketing | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-impacto-del-covid-en-el-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El impacto del covid en el marketing | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El concepto\u00a0VUCA\u00a0ya nos suena a poco. 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Lo que hemos vivido, y lo que nos queda por vivir este 2020, es mucho m\u00e1s. Desde el\u00a0Club de Marketing del Mediterr\u00e1neo\u00a0supimos al llegar la pandemia, que, m\u00e1s que nunca, los profesionales del marketing deb\u00edamos estar a la altura del reto que ten\u00edamos (y tenemos) delante. 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