{"id":5827,"date":"2020-11-25T12:00:19","date_gmt":"2020-11-25T17:00:19","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5827"},"modified":"2020-11-23T10:56:49","modified_gmt":"2020-11-23T15:56:49","slug":"3-estrategias-de-marketing-digital-que-debes-implementar","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/3-estrategias-de-marketing-digital-que-debes-implementar\/","title":{"rendered":"3 estrategias de marketing digital que debes implementar"},"content":{"rendered":"<div class=\"elementor-element elementor-element-6ed40cf8 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"6ed40cf8\" data-element_type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n<div class=\"elementor-widget-container\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5709 alignleft\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/551-300x176.jpg\" alt=\"\" width=\"300\" height=\"176\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/551-300x176.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/551-768x450.jpg 768w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/551.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>El marketing digital se ha convertido en una pauta clave durante esta contingencia, en que hemos visto todo tipo de estrategias de gran valor, que no podemos perder de vista hoy en d\u00eda.<\/div>\n<\/div>\n<div class=\"elementor-element elementor-element-10c060e elementor-widget elementor-widget-global elementor-global-570978 elementor-widget-theme-post-content\" data-id=\"10c060e\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n<div class=\"elementor-widget-container\">\n<ul>\n<li>\n<h2><strong>La inversi\u00f3n en marketing digital se ha convertido en una pauta indispensable para comprender el valor de las marcas.<\/strong><\/h2>\n<\/li>\n<li>\n<h2><strong>Un elemento que no podemos perder de vista es que digital es una pauta clave en el mercado.<\/strong><\/h2>\n<\/li>\n<li>\n<h2><strong>Hoy en d\u00eda se han establecido pautas que se han destacado cada vez m\u00e1s por la creatividad con que est\u00e1n dise\u00f1adas.<\/strong><\/h2>\n<\/li>\n<\/ul>\n<div class=\"code-block code-block-1\">\n<div id=\"vidoomy\"><\/div>\n<\/div>\n<p>El<em>\u00a0marketing digital\u00a0<\/em>es hoy en d\u00eda una materia desafiante, porque exige las mejores estrategias mediante las cuales se aprovecha el canal online y se desempe\u00f1an t\u00e1cticas cada vez m\u00e1s innovadoras.<\/p>\n<p>A partir de este entendimiento, vale la pena destacar una serie de estrategias que dentro de digital se han implementado y que evidentemente han establecido un referente muy importante en el mercado.<\/p>\n<p>Dicho esto, un elemento que no podemos perder de vista hoy en d\u00eda es el que nos advierte de la capacidad con que cuentan las marcas, pero para poder innovar en el mercado, sobre todo en un momento en que estas tendencias son fundamentales para entender el consumo y lo que es mejor, para elevear el desaempe\u00f1o de una marca.<\/p>\n<h2><strong>Nueva estrategia de mensajes en Instagram<\/strong><\/h2>\n<p><a href=\"https:\/\/www.informabtl.com\/\">Instagram<\/a>\u00a0ha estrenado una nueva estrategia de mensajes y en esta ocasi\u00f3n la plataforma estar\u00eda por estrenar el servicio de mensajes ef\u00edmeros, con lo que se busca generar una mayor interacci\u00f3n entre usuarios.<\/p>\n<p>Un elemento que no podemos perder de vista en este esfuerzo es el que tiene que ver con la manera como los usuarios est\u00e1n interactuando entre ellos y estableciendo con ello referentes que al d\u00eda de hoy no tienen desperdicio.<\/p>\n<p>Ante estos elementos, un aspecto de gran valor es el que se patenta en las estrategias de comunicaci\u00f3n de las marcas, por lo que ahora podr\u00e1s pensar en conocer de mejor forma al consumidor, al menos de una forma creativa.<\/p>\n<h3><strong>El comercio electr\u00f3nico en su mejor momento<\/strong><\/h3>\n<p>La inversi\u00f3n en marketing digital tiene una importante oportunidad: enfocarse en el comercio electr\u00f3nico, \u00e1rea que no tiene desperdicio, sobre todo porque se ha convertido en un referente muy importante en el mercado.<\/p>\n<p>Como es de esperar, un elemento que es de gran relevancia es el que tiene que ver con las proyecciones que se hacen al respecto, en donde se advierte la capacidad que han encontrado las marcas, de poder innovar en el mercado.<\/p>\n<p>SEMrush advierte que durante junio de este a\u00f1o las visitas mensuales a sitios de comercio electr\u00f3nico se dispararon hasta los 21 mil 960 millones.<\/p>\n<h2><strong>Twitter estrena stories<\/strong><\/h2>\n<p>El contenido ef\u00edmero sigue siendo estrategia y no solo eso, se ha convertido en un referente de gran valor en el mercado, por la capacidad que han alcanzado las marcas, de poder innovar en este mercado.<\/p>\n<p>La famosa red social se ha consolidado, ahora porque ha estrenado un servicio de streaming que no decepciona, pues se trata de una plataforma que hoy en d\u00eda sigue innovando.<\/p>\n<p>Las pautas publicitarias que hemos visto al respecto est\u00e1n interesadas en el creciente n\u00famero de audiencias que recurren a este medio para poder hacerse de contenidos cada vez m\u00e1s creativos.<\/p>\n<p>Fuente: https:\/\/www.merca20.com\/3-estrategias-de-marketing-digital-que-debes-implementar\/<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El marketing digital se ha convertido en una pauta clave durante esta contingencia, en que hemos visto todo tipo de estrategias de gran valor, que no podemos perder de vista hoy en d\u00eda. La inversi\u00f3n en marketing digital se ha convertido en una pauta indispensable para comprender el valor de las marcas. Un elemento que [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":5709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 estrategias de marketing digital que debes implementar | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/3-estrategias-de-marketing-digital-que-debes-implementar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 estrategias de marketing digital que debes implementar | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El marketing digital se ha convertido en una pauta clave durante esta contingencia, en que hemos visto todo tipo de estrategias de gran valor, que no podemos perder de vista hoy en d\u00eda. 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