{"id":5849,"date":"2020-12-02T12:00:46","date_gmt":"2020-12-02T17:00:46","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5849"},"modified":"2020-12-02T09:36:31","modified_gmt":"2020-12-02T14:36:31","slug":"descubrimiento-el-nuevo-paradigma-del-marketing","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/descubrimiento-el-nuevo-paradigma-del-marketing\/","title":{"rendered":"\u201cDescubrimiento\u201d, el nuevo paradigma del marketing"},"content":{"rendered":"<div class=\"BlocksPage-subHeadline\">Las relaciones p\u00fablicas optimizadas requieren una nueva visi\u00f3n en la que tienen prioridad los datos sobre la intenci\u00f3n de b\u00fasqueda, opina H\u00e9ctor Meza.<\/div>\n<div class=\"BlocksPage-lead\" data-modulewell=\"\">\n<div class=\"YouTubeVideoPlayer\" data-video-player=\"\" data-module=\"\" data-player-id=\"f109516b9edcf4fb7ba5745fc27d5d69f\" data-video-id=\"tAUeKm218S0\" data-video-title=\"Las nuevas reglas del consumo | #C\u00f3moReactivarM\u00e9xico\" data-muted=\"\" data-autoplay=\"\">\n<div data-module-contents=\"\"><iframe id=\"YouTubeVideoPlayer-f109516b9edcf4fb7ba5745fc27d5d69f\" src=\"https:\/\/www.youtube.com\/embed\/tAUeKm218S0?enablejsapi=1&amp;autoplay=1\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<div class=\"BlockWrap\">\n<article class=\"first-block\">\u00bfQui\u00e9n no ha utilizado los buscadores web o los de redes sociales para encontrar informaci\u00f3n de productos o servicios que necesita, sin conocer el nombre de marcas en particular? Los datos no mienten: la gran mayor\u00eda (87%) de los compradores comienzan su viaje de compra en canales digitales, seg\u00fan una investigaci\u00f3n de Salesforce. \u00a1Y vaya que 2020 dio impulso a este h\u00e1bito!<\/p>\n<p>Esta tendencia de buscar en la web y hacerlo de forma m\u00e1s precisa est\u00e1 dando mayor relevancia al marketing ejecutado con una estrategia SEO (t\u00e9cnicas de optimizaci\u00f3n para clasificar mejor en las b\u00fasquedas).<\/p>\n<\/article>\n<p><a href=\"https:\/\/expansion.mx\/opinion\/2020\/12\/02\/descubrimiento-el-nuevo-paradigma-del-marketing\">https:\/\/expansion.mx\/opinion\/2020\/12\/02\/descubrimiento-el-nuevo-paradigma-del-marketing<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Las relaciones p\u00fablicas optimizadas requieren una nueva visi\u00f3n en la que tienen prioridad los datos sobre la intenci\u00f3n de b\u00fasqueda, opina H\u00e9ctor Meza. \u00bfQui\u00e9n no ha utilizado los buscadores web o los de redes sociales para encontrar informaci\u00f3n de productos o servicios que necesita, sin conocer el nombre de marcas en particular? Los datos no [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":5700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cDescubrimiento\u201d, el nuevo paradigma del marketing | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/descubrimiento-el-nuevo-paradigma-del-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cDescubrimiento\u201d, el nuevo paradigma del marketing | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Las relaciones p\u00fablicas optimizadas requieren una nueva visi\u00f3n en la que tienen prioridad los datos sobre la intenci\u00f3n de b\u00fasqueda, opina H\u00e9ctor Meza. \u00bfQui\u00e9n no ha utilizado los buscadores web o los de redes sociales para encontrar informaci\u00f3n de productos o servicios que necesita, sin conocer el nombre de marcas en particular? 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