{"id":5854,"date":"2020-12-04T15:03:46","date_gmt":"2020-12-04T20:03:46","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5854"},"modified":"2020-12-04T15:03:46","modified_gmt":"2020-12-04T20:03:46","slug":"estrategias-de-marketing-para-vender-mas-en-navidad","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/estrategias-de-marketing-para-vender-mas-en-navidad\/","title":{"rendered":"Estrategias de marketing para vender m\u00e1s en Navidad"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5855 alignright\" src=\"http:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/12\/dfgdf-300x169.jpg\" alt=\"\" width=\"496\" height=\"279\" srcset=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/12\/dfgdf-300x169.jpg 300w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/12\/dfgdf-768x432.jpg 768w, https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/12\/dfgdf.jpg 800w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/>Y no es un tipo de consumo pausado y racional. Seg\u00fan diversas investigaciones,\u00a0<strong>el 80% de las compras navide\u00f1as son emocionales<\/strong>.<\/p>\n<p>\u00bfTe sorprende?<\/p>\n<p>En fechas tan se\u00f1aladas casi todos cambiamos nuestros h\u00e1bitos de consumo. Todo invita a ello, desde las luces de las ciudades hasta la m\u00fasica de los locales.<\/p>\n<p>La Navidad de 2020 ser\u00e1 diferente\u00a0debido a la pandemia, pero el patr\u00f3n de consumo se mantendr\u00e1.<\/p>\n<p>Aplica estas estrategias de marketing en Navidad y\u00a0<strong>aumentar\u00e1n las ventas\u00a0<\/strong>en tu negocio.<\/p>\n<h2><strong>D\u00e9jalo claro: \u201cestamos en Navidad\u201d<\/strong><\/h2>\n<p>La primera estrategia de marketing para Navidad es sencilla: recrea el ambiente navide\u00f1o en tu negocio.<\/p>\n<ul>\n<li>Si tienes un\u00a0<strong>negocio f\u00edsico<\/strong>\u00a0pon luces, decoraci\u00f3n navide\u00f1a, canciones que transporten a tus clientes a la infancia, aromas dulces\u2026<\/li>\n<li>Si tu negocio es\u00a0<strong>online<\/strong>\u00a0tambi\u00e9n debes \u201csimular la Navidad\u201d desde el primer instante. A\u00f1ade un motivo navide\u00f1o al logotipo de tu empresa, coloca un fondo alegre o sustituye temporalmente algunos de los colores del sitio web.<\/li>\n<\/ul>\n<p>El objetivo es dejarle claro al usuario que\u00a0<strong>estamos a las puertas de la Navidad<\/strong>. Recrear ese ambiente es un paso esencial para incrementar las ventas.<\/p>\n<h2><strong>P\u00f3nselo muy f\u00e1cil a tus potenciales clientes<\/strong><\/h2>\n<p>A menudo\u00a0<strong>las\u00a0t\u00e9cnicas m\u00e1s simples son las m\u00e1s efectivas<\/strong>.<\/p>\n<p>El minimalismo juega a tu favor.<\/p>\n<p>\u00bfCu\u00e1les son los productos con mayor potencial de ventas?<\/p>\n<p>Determina el producto o servicio que m\u00e1s \u00e9xito puede tener en Navidad y no te compliques, h\u00e1zselo llegar al cliente\u00a0<strong>desde el primer instante<\/strong>.<\/p>\n<p>Los rodeos no sirven. Si escondes tu mejor producto el final del pasillo, o a cinco clics de la portada, vender\u00e1s mucho menos de lo previsto.<\/p>\n<p>Coloca ese producto o servicio estrella\u00a0<strong>en primera plana<\/strong>.<\/p>\n<h2><strong>S\u00e9 excesivo en la creaci\u00f3n de la campa\u00f1a navide\u00f1a<\/strong><\/h2>\n<p>La Navidad es la campa\u00f1a que m\u00e1s y mejor\u00a0<strong>se presta al exceso<\/strong>.<\/p>\n<p>\u00bfCrees que tu negocio debe ser discreto en esta \u00e9poca del a\u00f1o? \u00bfTe parecen excesivas las promociones de la competencia?<\/p>\n<p>La discreci\u00f3n no es un elemento de la Navidad.<\/p>\n<p>Muchos j\u00f3venes, y no tan j\u00f3venes, caminan con jerseys navide\u00f1os que por verg\u00fcenza ocultan en sus armarios el resto del a\u00f1o.\u00a0<strong>El exceso es necesario<\/strong>, casi obligado,\u00a0<strong>para llevar las ventas al siguiente nivel<\/strong>.<\/p>\n<p>\u00bfC\u00f3mo \u201cser excesivo\u201d en tu estrategia de marketing para Navidad?<\/p>\n<p>Coloca stands de gran tama\u00f1o (m\u00e1s de lo que te gustar\u00eda). Dec\u00f3ralos en exceso (m\u00e1s de lo que te gustar\u00eda). Y ponlos en lugares donde el cliente no tenga m\u00e1s remedio que verlos de frente.<\/p>\n<p>En negocios online crea\u00a0<em>landing pages<\/em>\u00a0especiales,\u00a0<strong>que se salgan de lo habitual<\/strong>\u00a0en cuanto a colorido y experiencia de usuario.<\/p>\n<p>Reserva el mejor lugar del local (o de la p\u00e1gina web) para promocionar la campa\u00f1a de Navidad.<\/p>\n<h2><strong>Usa los precios para mejorar la rentabilidad<\/strong><\/h2>\n<p>Los precios son imprescindibles\u00a0para\u00a0<strong>aumentar la rentabilidad<\/strong>\u00a0de la campa\u00f1a navide\u00f1a.<\/p>\n<p>Si aplicas las estrategias de ventas anteriores, conseguir\u00e1s que el cliente ponga el foco en el producto que m\u00e1s te interesa vender. No lo eches por tierra con una pol\u00edtica de precios incorrecta.<\/p>\n<p>\u00bfDeseas impulsar un producto premium?\u00a0<strong>Recalca su valor a\u00f1adido<\/strong>\u00a0y s\u00e9 coherente con los precios. Un alto precio se asociar\u00e1 con mayor calidad.<\/p>\n<p>\u00bfQuieres impulsar la venta de productos relacionados? Realiza promociones por la compra de art\u00edculos complementarios. Col\u00f3calos juntos para fomentar la compra conjunta y aumentar la ventas.<\/p>\n<p><a href=\"https:\/\/www.infoautonomos.com\/blog\/estrategias-de-marketing-para-vender-mas-en-navidad\/\">Fuente: https:\/\/www.infoautonomos.com\/blog\/estrategias-de-marketing-para-vender-mas-en-navidad\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Y no es un tipo de consumo pausado y racional. Seg\u00fan diversas investigaciones,\u00a0el 80% de las compras navide\u00f1as son emocionales. \u00bfTe sorprende? En fechas tan se\u00f1aladas casi todos cambiamos nuestros h\u00e1bitos de consumo. Todo invita a ello, desde las luces de las ciudades hasta la m\u00fasica de los locales. La Navidad de 2020 ser\u00e1 diferente\u00a0debido [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":5855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[148],"tags":[127,128],"class_list":["post-5854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicaciones-summas","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategias de marketing para vender m\u00e1s en Navidad | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/estrategias-de-marketing-para-vender-mas-en-navidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategias de marketing para vender m\u00e1s en Navidad | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Y no es un tipo de consumo pausado y racional. 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