{"id":5898,"date":"2020-12-18T10:49:11","date_gmt":"2020-12-18T15:49:11","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5898"},"modified":"2020-12-18T10:49:11","modified_gmt":"2020-12-18T15:49:11","slug":"marketing-digital-conoce-la-campana-de-facebook-que-impulsara-los-pequenos-comercios","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/marketing-digital-conoce-la-campana-de-facebook-que-impulsara-los-pequenos-comercios\/","title":{"rendered":"Marketing Digital: Conoce la campa\u00f1a de Facebook que impulsar\u00e1 los peque\u00f1os comercios"},"content":{"rendered":"<p>El sector del peque\u00f1o comercio ha sido uno de los m\u00e1s afectados por la crisis del Covid. Varios expertos han hablado de\u00a0<strong>la necesidad de una digitalizaci\u00f3n inminente de la econom\u00eda local<\/strong>\u00a0para su supervivencia, as\u00ed como de la importancia del apoyo ciudadano. Estas Navidades, siendo una \u00e9poca de alto consumo, marcar\u00e1n la diferencia para cientos de ellos. En este contexto, Facebook e Instagram han lanzado la campa\u00f1a #NavidadConSaborLocal para promover el consumo de productos locales y de proximidad estas fiestas.<\/p>\n<p>La idea conceptual de esta campa\u00f1a se materializa en\u00a0<strong>un simp\u00e1tico asistente virtual que,\u00a0<a class=\"external\" href=\"https:\/\/www.messenger.com\/login.php?next=https%3A%2F%2Fwww.messenger.com%2Ft%2F171516302294%2F%3Fmessaging_source%3Dsource%253Apages%253Amessage_shortlink\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">a trav\u00e9s de Messenger<\/a>, orienta y aconseja sobre ingredientes locales, posibles recetas y trucos de preparaci\u00f3n.<\/strong>\u00a0En paralelo,\u00a0<strong>diversos personajes conocidos del mundo de la gastronom\u00eda<\/strong>\u00a0servir\u00e1n como ejemplos e inspiraci\u00f3n de diversos platos elaborados con una selecci\u00f3n de ingredientes locales. Entre ellos est\u00e1n\u00a0Isasaweis,\u00a0El Cocinero Fiel,\u00a0The Gourmet Journal\u00a0o\u00a0Las Recetas de MJ. Adem\u00e1s,\u00a0Alma Obreg\u00f3n\u00a0ser\u00e1 la encargada de completar el men\u00fa con ideas para postres.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-598420 aligncenter lazyloaded td-animation-stack-type0-2\" src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2020\/12\/Navidad-con-sabor-local-Facebook.jpg\" alt=\"Navidad con sabor local Facebook\" width=\"626\" height=\"364\" data-ll-status=\"loaded\" data-src=\"https:\/\/www.marketingdirecto.com\/wp-content\/uploads\/2020\/12\/Navidad-con-sabor-local-Facebook.jpg\" \/><\/p>\n<p>Esta \u00faltima iniciativa se suma a las\u00a0diversas acciones que la multinacional ha tomado durante los \u00faltimos meses para fomentar un \u201crescate de las pymes\u201d. En estas fechas, el compromiso se vuelve crucial pues diversos estudios demuestran que la apertura a descubrir nuevos productos es mayor que en otros per\u00edodos del a\u00f1o.<\/p>\n<p>En palabras de Lola Ba\u00f1os, directora de comunicaci\u00f3n de Facebook Espa\u00f1a: \u201cLas circunstancias que hemos vivido este a\u00f1o han hecho que muchas peque\u00f1as y medianas empresas hayan avanzado digitalmente en meses lo que habr\u00edan hecho en a\u00f1os. Facebook e Instagram han sido uno de los pilares sobre los que muchas de estas empresas se han apoyado para seguir avanzando; de hecho,\u00a0<strong>m\u00e1s de 160 millones de empresas ya usan nuestras plataformas para estar en contacto con sus clientes<\/strong>, vender sus productos y crecer. Con #NavidadConSaborLocal queremos animar a la gente a consumir en estos peque\u00f1os negocios y preparar sus recetas con productos locales, para aprovechar los deliciosos sabores que nos regala nuestra tierra y con ello ayudar a recuperar, entre todos, la econom\u00eda.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector del peque\u00f1o comercio ha sido uno de los m\u00e1s afectados por la crisis del Covid. Varios expertos han hablado de\u00a0la necesidad de una digitalizaci\u00f3n inminente de la econom\u00eda local\u00a0para su supervivencia, as\u00ed como de la importancia del apoyo ciudadano. Estas Navidades, siendo una \u00e9poca de alto consumo, marcar\u00e1n la diferencia para cientos de [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":5819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[127,128],"class_list":["post-5898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama","tag-atencion","tag-destacado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Digital: Conoce la campa\u00f1a de Facebook que impulsar\u00e1 los peque\u00f1os comercios | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/marketing-digital-conoce-la-campana-de-facebook-que-impulsara-los-pequenos-comercios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Digital: Conoce la campa\u00f1a de Facebook que impulsar\u00e1 los peque\u00f1os comercios | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El sector del peque\u00f1o comercio ha sido uno de los m\u00e1s afectados por la crisis del Covid. Varios expertos han hablado de\u00a0la necesidad de una digitalizaci\u00f3n inminente de la econom\u00eda local\u00a0para su supervivencia, as\u00ed como de la importancia del apoyo ciudadano. 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