{"id":5957,"date":"2021-01-22T10:00:45","date_gmt":"2021-01-22T15:00:45","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5957"},"modified":"2021-01-13T17:16:54","modified_gmt":"2021-01-13T22:16:54","slug":"los-perfiles-mas-demandados-del-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/","title":{"rendered":"Los perfiles m\u00e1s demandados del marketing digital"},"content":{"rendered":"<p class=\"paragraph\" data-gtm-element-container=\"modulo-texto-link\">Todos somos v\u00edctimas de las redes sociales a diario, consumiendo contenido en Twitter, Instagram o Facebook durante m\u00e1s de una hora, como m\u00ednimo. A trav\u00e9s de la peque\u00f1a pantalla, revisamos perfiles, fotograf\u00edas y mensajes que usamos para informarnos, inspirarnos, viralizar una noticia o iniciar un debate con amigos.<\/p>\n<p class=\"paragraph\" data-gtm-element-container=\"modulo-texto-link\">La manera de comunicar est\u00e1 cambiando y, en el mundo empresarial, se est\u00e1 empleando esta nueva herramienta cotidiana de la sociedad para darse a conocer en el mayor escaparate del siglo XXI.<\/p>\n<div id=\"sm-it-main-container-1610575988597\" class=\"sm-it-main-container\" data-it=\"5ffd1c72-b4a5-4763-8af3-1777cfa7741d\" data-device=\"desktop\">\n<p class=\"paragraph\" data-gtm-element-container=\"modulo-texto-link\">Las marcas ya no centran sus estrategias m\u00e1s importantes en anuncios televisivos o en grandes carteles en el mobiliario urbano; ahora los profesionales re\u00fanen todos sus esfuerzos en la red para tener m\u00e1s oportunidades de crecimiento.<\/p>\n<p class=\"paragraph\" data-gtm-element-container=\"modulo-texto-link\">Por este motivo, est\u00e1n surgiendo nuevas profesiones dentro del marketing digital que demandan perfiles con conocimientos muy concretos para poder llegar a un determinado nicho de mercado.<\/p>\n<p class=\"paragraph\" data-gtm-element-container=\"modulo-texto-link\">La escuela de formaci\u00f3n especializada en innovaci\u00f3n digital, IEBS Business School, expone en un informe cu\u00e1les son los perfiles, o nuevas profesiones, del marketing digital m\u00e1s demandados en 2020.<\/p>\n<h3 class=\"module-supra-title\">1. Growth Marketing Director<\/h3>\n<h3 class=\"module-supra-title\">2. eSports Marketing<\/h3>\n<h3 class=\"module-supra-title\">3. Digital Project Manager<\/h3>\n<h3 class=\"module-supra-title\">4. Influencer Marketing<\/h3>\n<h3 class=\"module-supra-title\">5. Especialista en Inbound Marketing<\/h3>\n<p>Fuente:\u00a0<a href=\"https:\/\/www.lavanguardia.com\/vida\/formacion\/20210111\/6180827\/perfiles-mas-demandados-marketing-digital.html\">https:\/\/www.lavanguardia.com\/vida\/formacion\/20210111\/6180827\/perfiles-mas-demandados-marketing-digital.html<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Todos somos v\u00edctimas de las redes sociales a diario, consumiendo contenido en Twitter, Instagram o Facebook durante m\u00e1s de una hora, como m\u00ednimo. A trav\u00e9s de la peque\u00f1a pantalla, revisamos perfiles, fotograf\u00edas y mensajes que usamos para informarnos, inspirarnos, viralizar una noticia o iniciar un debate con amigos. La manera de comunicar est\u00e1 cambiando y, [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":5703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-5957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los perfiles m\u00e1s demandados del marketing digital | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los perfiles m\u00e1s demandados del marketing digital | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Todos somos v\u00edctimas de las redes sociales a diario, consumiendo contenido en Twitter, Instagram o Facebook durante m\u00e1s de una hora, como m\u00ednimo. A trav\u00e9s de la peque\u00f1a pantalla, revisamos perfiles, fotograf\u00edas y mensajes que usamos para informarnos, inspirarnos, viralizar una noticia o iniciar un debate con amigos. La manera de comunicar est\u00e1 cambiando y, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-22T15:00:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"Los perfiles m\u00e1s demandados del marketing digital\",\"datePublished\":\"2021-01-22T15:00:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/\"},\"wordCount\":216,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds.jpg\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/\",\"name\":\"Los perfiles m\u00e1s demandados del marketing digital | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds.jpg\",\"datePublished\":\"2021-01-22T15:00:45+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds.jpg\",\"width\":1024,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los perfiles m\u00e1s demandados del marketing digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los perfiles m\u00e1s demandados del marketing digital | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/","og_locale":"es_ES","og_type":"article","og_title":"Los perfiles m\u00e1s demandados del marketing digital | Marketing Zone Icesi","og_description":"Todos somos v\u00edctimas de las redes sociales a diario, consumiendo contenido en Twitter, Instagram o Facebook durante m\u00e1s de una hora, como m\u00ednimo. A trav\u00e9s de la peque\u00f1a pantalla, revisamos perfiles, fotograf\u00edas y mensajes que usamos para informarnos, inspirarnos, viralizar una noticia o iniciar un debate con amigos. La manera de comunicar est\u00e1 cambiando y, [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2021-01-22T15:00:45+00:00","og_image":[{"width":1024,"height":600,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"Los perfiles m\u00e1s demandados del marketing digital","datePublished":"2021-01-22T15:00:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/"},"wordCount":216,"commentCount":0,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds.jpg","articleSection":["Panorama"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/","name":"Los perfiles m\u00e1s demandados del marketing digital | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds.jpg","datePublished":"2021-01-22T15:00:45+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds.jpg","width":1024,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/los-perfiles-mas-demandados-del-marketing-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"Los perfiles m\u00e1s demandados del marketing digital"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds.jpg",1024,600,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds-300x176.jpg",300,176,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds-768x450.jpg",640,375,true],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds.jpg",640,375,false],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds.jpg",1024,600,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/sdfsds.jpg",1024,600,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"Todos somos v\u00edctimas de las redes sociales a diario, consumiendo contenido en Twitter, Instagram o Facebook durante m\u00e1s de una hora, como m\u00ednimo. A trav\u00e9s de la peque\u00f1a pantalla, revisamos perfiles, fotograf\u00edas y mensajes que usamos para informarnos, inspirarnos, viralizar una noticia o iniciar un debate con amigos. La manera de comunicar est\u00e1 cambiando y,&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/5957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=5957"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/5957\/revisions"}],"predecessor-version":[{"id":5958,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/5957\/revisions\/5958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/5703"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=5957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=5957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=5957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}