{"id":5973,"date":"2021-01-28T10:00:49","date_gmt":"2021-01-28T15:00:49","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5973"},"modified":"2021-01-18T17:24:07","modified_gmt":"2021-01-18T22:24:07","slug":"marketing-tecnologias-que-seran-esenciales-para-los-marketeros-en-2021","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/marketing-tecnologias-que-seran-esenciales-para-los-marketeros-en-2021\/","title":{"rendered":"Marketing: Tecnolog\u00edas que ser\u00e1n esenciales para los marketeros en 2021"},"content":{"rendered":"<p><strong>La tecnolog\u00eda ha acabado convirti\u00e9ndose en la segunda piel del marketing, que no pierde ripio, por ende, de las \u00faltimas innovaciones \u00abtechies\u00bb<\/strong>. Sin embargo, parece que el marketing en tiempo real, las anal\u00edticas y la\u00a0inteligencia artificial\u00a0son las tres tecnolog\u00edas emergentes que tendr\u00e1n un impacto m\u00e1s profundo en las estrategias de los marketeros en el transcurso de los pr\u00f3ximos doce meses. As\u00ed se desprende al menos de\u00a0un reciente estudio de Ascend2.<\/p>\n<p><strong>En el informe tomaron parte 270 profesionales del marketing<\/strong>, el 31% de los cuales se desempe\u00f1aba profesionalmente en empresas B2B, el 43% en compa\u00f1\u00edas B2C y el 26% en corporaciones de tipo h\u00edbrido.<\/p>\n<p><strong>El 43% de los marketeros consultados en su estudio por Ascend2 asegura que el real-time marketing figura entre las tecnolog\u00edas emergentes que m\u00e1s incidencia tendr\u00e1n en su estrategia general de marketing de cara a los pr\u00f3ximos meses.<\/strong>\u00a0El 36% cita las\u00a0anal\u00edticas\u00a0y otro 36% saca a colaci\u00f3n la inteligencia artificial.<\/p>\n<p>De menos predicamento gozan a ojos de los profesionales del marketing tecnolog\u00edas como las\u00a0<strong>\u00abcustomer data platforms\u00bb<\/strong>\u00a0(34%), la consolidaci\u00f3n de datos (30%), la compra program\u00e1tica (22%), la atribuci\u00f3n \u00abmulti-touch\u00bb (20%), la b\u00fasqueda de voz (16%) y el \u00abblockchain\u00bb (12%).<\/p>\n<div class=\"google-auto-placed ap_container\">\n<p>Por otra parte, a la hora de evaluar la utilizaci\u00f3n de nuevas tecnolog\u00edas con fines marketeros los profesionales del marketing toman principalmente en consideraci\u00f3n su\u00a0<strong>facilidad de uso<\/strong>\u00a0(55%), los costes asociados (37%) y las posibilidades de personalizaci\u00f3n (36%).<\/p>\n<p>En la implementaci\u00f3n de nuevas tecnolog\u00edas de marketing los marketeros se topan de broces fundamentalmente con tres grandes desaf\u00edos:\u00a0<strong>l\u00edmites de presupuesto<\/strong>\u00a0(45%), ejecuci\u00f3n de estrategias (43%) y valoraci\u00f3n de la adecuaci\u00f3n de las tecnolog\u00edas (38%).<\/p>\n<p>Fuente:\u00a0<a href=\"https:\/\/www.america-retail.com\/marketing\/marketing-tecnologias-que-seran-esenciales-para-los-marketeros-en-2021\/\">https:\/\/www.america-retail.com\/marketing\/marketing-tecnologias-que-seran-esenciales-para-los-marketeros-en-2021\/<\/a><\/p>\n<div class=\"td-a-rec td-a-rec-id-content_bottom  td_uid_2_6006048dea9f9_rand td_block_template_1\"><\/div>\n<div>\n<div align=\"center\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La tecnolog\u00eda ha acabado convirti\u00e9ndose en la segunda piel del marketing, que no pierde ripio, por ende, de las \u00faltimas innovaciones \u00abtechies\u00bb. Sin embargo, parece que el marketing en tiempo real, las anal\u00edticas y la\u00a0inteligencia artificial\u00a0son las tres tecnolog\u00edas emergentes que tendr\u00e1n un impacto m\u00e1s profundo en las estrategias de los marketeros en el transcurso [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":5752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-5973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing: Tecnolog\u00edas que ser\u00e1n esenciales para los marketeros en 2021 | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/marketing-tecnologias-que-seran-esenciales-para-los-marketeros-en-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing: Tecnolog\u00edas que ser\u00e1n esenciales para los marketeros en 2021 | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"La tecnolog\u00eda ha acabado convirti\u00e9ndose en la segunda piel del marketing, que no pierde ripio, por ende, de las \u00faltimas innovaciones \u00abtechies\u00bb. Sin embargo, parece que el marketing en tiempo real, las anal\u00edticas y la\u00a0inteligencia artificial\u00a0son las tres tecnolog\u00edas emergentes que tendr\u00e1n un impacto m\u00e1s profundo en las estrategias de los marketeros en el transcurso [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/marketing-tecnologias-que-seran-esenciales-para-los-marketeros-en-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-28T15:00:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/11\/20..jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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