{"id":5984,"date":"2021-02-01T14:00:55","date_gmt":"2021-02-01T19:00:55","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=5984"},"modified":"2021-01-27T16:28:21","modified_gmt":"2021-01-27T21:28:21","slug":"lo-nuevo-en-inbound-marketing-para-el-2021","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/lo-nuevo-en-inbound-marketing-para-el-2021\/","title":{"rendered":"Lo nuevo en inbound marketing para el 2021"},"content":{"rendered":"<p>Se prev\u00e9 que el 2021 ser\u00e1 el a\u00f1o en que el\u00a0<strong>comercio electr\u00f3nico<\/strong>\u00a0llegar\u00e1 al m\u00e1ximo\u00a0<strong>auge<\/strong>, por lo que en este art\u00edculo vamos a analizar las\u00a0<strong>nuevas t\u00e9cnicas<\/strong>\u00a0que pueden ser\u00a0<strong>factores clave<\/strong>\u00a0para que tu negocio incorpore las mejores estrategias de inbound marketing.<\/p>\n<p>Los especialistas en marketing est\u00e1n consiguiendo estar un paso por delante ante los nuevos retos que la situaci\u00f3n sanitaria globalizada nos ha puesto por delante, al\u00a0<strong>generar confianza y credibilidad en los negocios<\/strong>\u00a0con sus novedosas estrategias.<\/p>\n<p>El objetivo del\u00a0<a href=\"https:\/\/www.cyberclick.es\/inbound-marketing\">inbound marketing para tu web<\/a>\u00a0es claro, utilizar un\u00a0<strong>enfoque de marketing digital m\u00e1s espec\u00edfico y adaptado\u00a0<\/strong>para atraer a nuevos clientes potenciales, pero sin dejar de fidelizar a tus clientes habituales. Esto har\u00e1 que tu negocio tenga mejores oportunidades y por ende sea m\u00e1s rentable.<\/p>\n<p>Si se ejecuta correctamente, esta estrategia de marketing puede no solo\u00a0<strong>generar clientes potenciales<\/strong>, sino adem\u00e1s ofrecer un\u00a0<strong>alto retorno de la inversi\u00f3n<\/strong>\u00a0a largo plazo para tu negocio.<\/p>\n<h2>Los influencers y las redes sociales<\/h2>\n<p>Los influencers construyen audiencias sociales muy entregadas a sus perfiles sociales puesto que producen\u00a0<strong>contenidos atractivos y de calidad<\/strong>\u00a0para p\u00fablicos espec\u00edficos.<\/p>\n<p>Como resultado, las\u00a0<strong>opiniones<\/strong>\u00a0que transmiten se respetan y pueden\u00a0<strong>influir\u00a0<\/strong>f\u00e1cilmente en los comportamientos de una audiencia objetivo. Este rasgo interesa a muchas marcas que tambi\u00e9n tienen un target de\u00a0<strong>clientela muy espec\u00edfico<\/strong>. Al aprovechar la posici\u00f3n del influencer, los especialistas en marketing crean\u00a0<strong>conciencia de marca<\/strong>, conectan con los clientes de forma natural y promocionan sus novedades.<\/p>\n<h2>Generar contenido interactivo<\/h2>\n<p>Hoy en d\u00eda en internet hay una\u00a0<strong>sobreabundancia de informaci\u00f3n<\/strong>, lo cual est\u00e1 reduciendo la capacidad de atenci\u00f3n colectiva de los lectores de blogs o noticias.<\/p>\n<p>Es por ello que los contenidos pasivos deben ser sustituidos por\u00a0<strong>contenidos interactivos<\/strong>\u00a0que\u00a0<strong>conecten de forma directa\u00a0<\/strong>tanto con las nuevas generaciones digitales como con las generaciones que r\u00e1pidamente est\u00e1n dejando atr\u00e1s las tendencias tradicionales para ponerse al d\u00eda.<\/p>\n<p>En la cresta de la ola de los contenidos interactivos tenemos la\u00a0<strong>realidad virtual (VR),<\/strong>\u00a0una tecnolog\u00eda que est\u00e1 evolucionando a gran velocidad debido a sus infinitas aplicaciones y que durante 2021\u00a0<strong>se posicionar\u00e1 como una realidad<\/strong>\u00a0en nuestras vidas.<\/p>\n<h2>Los usos de la Inteligencia artificial (IA)<\/h2>\n<p>Tambi\u00e9n desde el punto de vista de tecnolog\u00edas innovadoras,\u00a0<a href=\"https:\/\/es.semrush.com\/blog\/ia-en-marketing-digital\/\">la inteligencia artificial<\/a>\u00a0intervendr\u00e1 de forma importante en los esfuerzos del inbound marketing para brindar\u00a0<strong>experiencias de usuario personalizadas<\/strong>.<\/p>\n<p>En otras palabras, mediante esta tecnolog\u00eda podemos dar a la audiencia todo lo que piden y necesitan, y descartar lo que no al\u00a0<strong>analizar los datos del consumidor<\/strong>. Como resultado, se consigue entregar\u00a0<strong>el contenido adecuado a los consumidores id\u00f3neos en el momento exacto<\/strong>\u00a0para aumentar el alcance de cualquier campa\u00f1a y generar tr\u00e1fico de calidad.<\/p>\n<p>Un ejemplo de ello son los\u00a0<strong>widgets de recomendaci\u00f3n de contenido<\/strong>\u00a0impulsados \u200b\u200bpor IA, los cuales sugieren contenido relevante adicional al visitante de una web para\u00a0<strong>incentivar la exploraci\u00f3n y el descubrimiento<\/strong>.<\/p>\n<p>De este modo se personalizan las opciones de contenido en funci\u00f3n de las acciones y preferencias del visitante, por lo que cada visitante del sitio web obtiene\u00a0<strong>una experiencia \u00fanica<\/strong>\u00a0que aumenta el\u00a0<strong>compromiso\u00a0<\/strong>y, en \u00faltima instancia, la\u00a0<strong>conversi\u00f3n<\/strong>.<\/p>\n<p>Fuente:\u00a0<a href=\"https:\/\/www.tynmagazine.com\/lo-nuevo-en-inbound-marketing-para-el-2021\/\">https:\/\/www.tynmagazine.com\/lo-nuevo-en-inbound-marketing-para-el-2021\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se prev\u00e9 que el 2021 ser\u00e1 el a\u00f1o en que el\u00a0comercio electr\u00f3nico\u00a0llegar\u00e1 al m\u00e1ximo\u00a0auge, por lo que en este art\u00edculo vamos a analizar las\u00a0nuevas t\u00e9cnicas\u00a0que pueden ser\u00a0factores clave\u00a0para que tu negocio incorpore las mejores estrategias de inbound marketing. Los especialistas en marketing est\u00e1n consiguiendo estar un paso por delante ante los nuevos retos que la [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":5637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-5984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lo nuevo en inbound marketing para el 2021 | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/lo-nuevo-en-inbound-marketing-para-el-2021\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo nuevo en inbound marketing para el 2021 | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Se prev\u00e9 que el 2021 ser\u00e1 el a\u00f1o en que el\u00a0comercio electr\u00f3nico\u00a0llegar\u00e1 al m\u00e1ximo\u00a0auge, por lo que en este art\u00edculo vamos a analizar las\u00a0nuevas t\u00e9cnicas\u00a0que pueden ser\u00a0factores clave\u00a0para que tu negocio incorpore las mejores estrategias de inbound marketing. 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