{"id":6000,"date":"2021-02-05T10:00:48","date_gmt":"2021-02-05T15:00:48","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6000"},"modified":"2021-01-28T09:35:38","modified_gmt":"2021-01-28T14:35:38","slug":"hbo-estrena-un-experimento-social-con-influencers-para-arrojar-luz-sobre-la-obsesion-por-los-likes","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/hbo-estrena-un-experimento-social-con-influencers-para-arrojar-luz-sobre-la-obsesion-por-los-likes\/","title":{"rendered":"HBO estrena un experimento social con influencers para arrojar luz sobre la obsesi\u00f3n por los likes"},"content":{"rendered":"

Seguidores, likes, comentarios: estas son la moneda de cambio de la fama hoy. Pero, \u00bfpueden considerarse famosos los 140 millones de usuarios de Instagram que cuentan con m\u00e1s de 100.000 seguidores? ‘FAKE FAMOUS’ ilumina los pros y contras de la obsesi\u00f3n por las redes sociales.<\/p>\n

\n

HBO no deja de sorprender a sus usuarios con nuevos proyectos cada vez m\u00e1s interesantes<\/a>. Ahora, la plataforma de streaming anuncia un nuevo documental para todos los amantes ( y los no amantes) de las redes sociales: \u2018Fake Famous\u2019, que se estrena el pr\u00f3ximo mi\u00e9rcoles 3 de febrero con el objetivo de explorar la industria de los influencers de las redes sociales a trav\u00e9s de un innovador experimento social.<\/p>\n

Seguidores, likes, comentarios: estas son la moneda de cambio de la fama hoy. Pero, \u00bfpueden considerarse famosos los\u00a0140 millones de usuarios de Instagram<\/strong>\u00a0que cuentan con m\u00e1s de 100.000 seguidores?\u00a0HBO responde a estas y otras preguntas<\/a>\u00a0gracias al ex reportero del New York Times y Vanity Fair Nick Bilton y un equipo de expertos en redes sociales, agentes de casting y estilistas.<\/p>\n

\u00bfQu\u00e9 es la fama y la influencia en la era digital? En la actualidad, hay cientos de millones de personas en plataformas sociales que tienen tantos seguidores que se les considera un nuevo tipo de celebridad. \u00bfPero son realmente famosos? El equipo recluta a tres chicos (Dominque, Chris y Wylie) con estrella de Los \u00c1ngeles para\u00a0participar en este experimento social<\/strong>\u00a0dise\u00f1ado para convertir a la gente com\u00fan con pocos seguidores en sus perfiles en influencers \u00abfamosos\u00bb.<\/p>\n

El documental hace una incursi\u00f3n en este mundo a trav\u00e9s del proceso de\u00a0transformaci\u00f3n de personas sin apenas seguidores<\/strong>\u00a0al comprar seguidores falsos y un ej\u00e9rcito de bots para \u00abinteractuar\u00bb con sus redes sociales. Los reci\u00e9n creados \u00abinfluencers\u00bb descubren tanto las maravillas como el coste de este at\u00edpico y acaparador estilo de vida. Cada una de sus historias pone el foco en el ef\u00edmero mundo de la influencia online y la realidad de un estilo de vida basado en gran parte en la fantas\u00eda.<\/p>\n

Quitando capas hasta revelar lo que realmente est\u00e1 sucediendo detr\u00e1s del mundo de los influencers, \u2018FAKE FAMOUS\u2019\u00a0aporta algo de luz a nuestra obsesi\u00f3n con la cantidad de likes<\/strong>, seguidores y favoritos que obtenemos, y c\u00f3mo la mayor parte de nuestro mundo online est\u00e1 mucho m\u00e1s fabricado de lo que creemos.<\/p>\n

Fuente:\u00a0https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/hbo-estrena-experimento-social-influencers-arrojar-luz-obsesion-likes<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Seguidores, likes, comentarios: estas son la moneda de cambio de la fama hoy. Pero, \u00bfpueden considerarse famosos los 140 millones de usuarios de Instagram que cuentan con m\u00e1s de 100.000 seguidores? ‘FAKE FAMOUS’ ilumina los pros y contras de la obsesi\u00f3n por las redes sociales. HBO no deja de sorprender a sus usuarios con nuevos […]<\/p>\n","protected":false},"author":52,"featured_media":5665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"\nHBO estrena un experimento social con influencers para arrojar luz sobre la obsesi\u00f3n por los likes | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/hbo-estrena-un-experimento-social-con-influencers-para-arrojar-luz-sobre-la-obsesion-por-los-likes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HBO estrena un experimento social con influencers para arrojar luz sobre la obsesi\u00f3n por los likes | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Seguidores, likes, comentarios: estas son la moneda de cambio de la fama hoy. 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