{"id":6017,"date":"2021-02-11T10:00:24","date_gmt":"2021-02-11T15:00:24","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6017"},"modified":"2021-02-03T10:49:21","modified_gmt":"2021-02-03T15:49:21","slug":"tiktok-y-su-nueva-alianza-con-wpp","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/","title":{"rendered":"TikTok y su nueva alianza con WPP"},"content":{"rendered":"<p>El gigante publicitario\u00a0WPP\u00a0y la popular plataforma de v\u00eddeos breves\u00a0TikTok\u00a0han anunciado una asociaci\u00f3n a nivel global innovadora. Ambas compa\u00f1\u00edas han llegado a un acuerdo que tiene como objetivo\u00a0<strong>ofrecer \u00abnuevas oportunidades de excelencia creativa para agencias y clientes de WPP\u00bb<\/strong>. De esta manera, los clientes de WPP podr\u00e1n aprovechar el alcance de la red social que en los \u00faltimos meses ha pisado el acelerador.<\/p>\n<p>Con esta asociaci\u00f3n,\u00a0<strong>WPP tendr\u00e1 acceso previo a los productos publicitarios en desarrollo<\/strong>, asegurando as\u00ed que los clientes del grupo se sit\u00faan a la vanguardia de la innovaci\u00f3n. Esto incluye, explica el grupo en\u00a0un comunicado, la asociaci\u00f3n en integraciones API de marketing y formatos de pr\u00f3xima generaci\u00f3n, como ofertas de realidad aumentada.<\/p>\n<p>Asimismo,\u00a0<strong>TikTok colaborar\u00e1 con su comunidad para construir una red de creadores que se asocien con WPP<\/strong>\u00a0y faciliten oportunidades exclusivas de colaboraci\u00f3n con anunciantes selectos. WPP ser\u00e1 la agencia principal de desarrollo (Lead Agency Development Partner) de nuevas APIs centradas en el creador con metodolog\u00edas de brand safety l\u00edderes. El objetivo de estas nuevas soluciones ser\u00e1\u00a0<strong>permitir que las marcas obtengan conocimientos m\u00e1s profundos sobre los creadores<\/strong>, se conecten con diversas voces y tengan acceso temprano a estos creadores para sus campa\u00f1as.<\/p>\n<p>Adicionalmente, bajo este acuerdo\u00a0<strong>WPP y Tikok cerar\u00e1n un programa de training y acreditaci\u00f3n<\/strong>\u00a0l\u00edder en la industria para las agencias del grupo, que garantizar\u00e1 que el talento de WPP lidere el desarrollo de las mejores soluciones creativas y de medios en la plataforma de v\u00eddeos breves.<\/p>\n<p>Para seguir construyendo soluciones brand safety dentro de la app,\u00a0<strong>GroupM y TikTok<\/strong>\u00a0continuar\u00e1n trabajando en la integraci\u00f3n completa con proveedores de verificaci\u00f3n third party, desarrollando controles significativos de inclusi\u00f3n y exclusi\u00f3n first party, y en la alineaci\u00f3n con GARM. Las empresas planean adem\u00e1s realizar una investigaci\u00f3n l\u00edder en el mercado para guiar a las marcas en las mejores pr\u00e1cticas de TikTok.<\/p>\n<p>\u00abNuestros clientes quieren formas nuevas e innovadoras de llegar a los consumidores.\u00a0<strong>TikTok ha demostrado r\u00e1pidamente el poder del v\u00eddeo m\u00f3vil y las oportunidades<\/strong>\u00a0que existen para que las marcas participen de formas significativas y creativas en su plataforma. Estoy encantado de haber formado esta asociaci\u00f3n global, la primera en nuestra industria, y espero trabajar con TikTok para asegurar que nuestros clientes contin\u00faen benefici\u00e1ndose de lo que su plataforma tiene para ofrecer\u00bb, se\u00f1ala Mark Read.<\/p>\n<p>Por su parte, Blake Chandlee, vicepresidente de Soluciones Comerciales Globales de TikTok, asegura que \u00abcada vez m\u00e1s marcas en todo el mundo est\u00e1n experimentando el impacto que tiene TikTok para crear\u00a0<strong>momentos que no solo dan forma a la cultura, sino que tambi\u00e9n impulsan el valor comercial<\/strong>. Las agencias creativas y de medios juegan un papel importante para impulsar estas campa\u00f1as creativas, y estamos entusiasmados de asociarnos con un innovador global como WPP mientras construimos para el futuro. Ambos compartimos un objetivo com\u00fan: impulsar campa\u00f1as incre\u00edbles para nuestros clientes que resuenen con nuestra creciente audiencia de una manera que es aut\u00e9ntica, inspira creatividad y trae alegr\u00eda. Esperamos cumplir con este objetivo compartido para WPP, sus agencias y clientes\u00bb.<\/p>\n<p>Fuente:\u00a0<a href=\"https:\/\/www.america-retail.com\/marketing\/marketing-tiktok-y-su-nueva-alianza-con-wpp\/\">https:\/\/www.america-retail.com\/marketing\/marketing-tiktok-y-su-nueva-alianza-con-wpp\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El gigante publicitario\u00a0WPP\u00a0y la popular plataforma de v\u00eddeos breves\u00a0TikTok\u00a0han anunciado una asociaci\u00f3n a nivel global innovadora. Ambas compa\u00f1\u00edas han llegado a un acuerdo que tiene como objetivo\u00a0ofrecer \u00abnuevas oportunidades de excelencia creativa para agencias y clientes de WPP\u00bb. De esta manera, los clientes de WPP podr\u00e1n aprovechar el alcance de la red social que en [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":5729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok y su nueva alianza con WPP | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok y su nueva alianza con WPP | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El gigante publicitario\u00a0WPP\u00a0y la popular plataforma de v\u00eddeos breves\u00a0TikTok\u00a0han anunciado una asociaci\u00f3n a nivel global innovadora. Ambas compa\u00f1\u00edas han llegado a un acuerdo que tiene como objetivo\u00a0ofrecer \u00abnuevas oportunidades de excelencia creativa para agencias y clientes de WPP\u00bb. De esta manera, los clientes de WPP podr\u00e1n aprovechar el alcance de la red social que en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-11T15:00:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Zone Icesi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingZIcesi\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Zone Icesi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/\"},\"author\":{\"name\":\"Marketing Zone Icesi\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"headline\":\"TikTok y su nueva alianza con WPP\",\"datePublished\":\"2021-02-11T15:00:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/\"},\"wordCount\":564,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640.jpg\",\"articleSection\":[\"Panorama\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/\",\"name\":\"TikTok y su nueva alianza con WPP | Marketing Zone Icesi\",\"isPartOf\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640.jpg\",\"datePublished\":\"2021-02-11T15:00:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/#primaryimage\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640.jpg\",\"contentUrl\":\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640.jpg\",\"width\":640,\"height\":427},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TikTok y su nueva alianza con WPP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#website\",\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/\",\"name\":\"Marketing Zone - Universidad Icesi\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3\",\"name\":\"Marketing Zone Icesi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g\",\"caption\":\"Marketing Zone Icesi\"},\"url\":\"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TikTok y su nueva alianza con WPP | Marketing Zone Icesi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/","og_locale":"es_ES","og_type":"article","og_title":"TikTok y su nueva alianza con WPP | Marketing Zone Icesi","og_description":"El gigante publicitario\u00a0WPP\u00a0y la popular plataforma de v\u00eddeos breves\u00a0TikTok\u00a0han anunciado una asociaci\u00f3n a nivel global innovadora. Ambas compa\u00f1\u00edas han llegado a un acuerdo que tiene como objetivo\u00a0ofrecer \u00abnuevas oportunidades de excelencia creativa para agencias y clientes de WPP\u00bb. De esta manera, los clientes de WPP podr\u00e1n aprovechar el alcance de la red social que en [&hellip;]","og_url":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/","og_site_name":"Marketing Zone Icesi","article_publisher":"https:\/\/www.facebook.com\/Marketingzoneicesi\/","article_published_time":"2021-02-11T15:00:24+00:00","og_image":[{"width":640,"height":427,"url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640.jpg","type":"image\/jpeg"}],"author":"Marketing Zone Icesi","twitter_card":"summary_large_image","twitter_creator":"@MarketingZIcesi","twitter_site":"@MarketingZIcesi","twitter_misc":{"Escrito por":"Marketing Zone Icesi","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/#article","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/"},"author":{"name":"Marketing Zone Icesi","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"headline":"TikTok y su nueva alianza con WPP","datePublished":"2021-02-11T15:00:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/"},"wordCount":564,"commentCount":0,"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640.jpg","articleSection":["Panorama"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/","url":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/","name":"TikTok y su nueva alianza con WPP | Marketing Zone Icesi","isPartOf":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/#primaryimage"},"image":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/#primaryimage"},"thumbnailUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640.jpg","datePublished":"2021-02-11T15:00:24+00:00","author":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3"},"breadcrumb":{"@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/#primaryimage","url":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640.jpg","contentUrl":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640.jpg","width":640,"height":427},{"@type":"BreadcrumbList","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/tiktok-y-su-nueva-alianza-con-wpp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.icesi.edu.co\/marketingzone\/"},{"@type":"ListItem","position":2,"name":"TikTok y su nueva alianza con WPP"}]},{"@type":"WebSite","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#website","url":"https:\/\/www.icesi.edu.co\/marketingzone\/","name":"Marketing Zone - Universidad Icesi","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.icesi.edu.co\/marketingzone\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/59460cf35beca1a3a7aaa4536753e6c3","name":"Marketing Zone Icesi","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.icesi.edu.co\/marketingzone\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9ca4eb2673bf04f9a460bcec8c7c57f36f3f176c237aefc7e2f919b089239282?s=96&d=mm&r=g","caption":"Marketing Zone Icesi"},"url":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640.jpg",640,427,false],"thumbnail":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640-150x150.jpg",150,150,true],"medium":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640.jpg",640,427,false],"large":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640.jpg",640,427,false],"1536x1536":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640.jpg",640,427,false],"2048x2048":["https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/10\/tiktok-5064078_640.jpg",640,427,false]},"uagb_author_info":{"display_name":"Marketing Zone Icesi","author_link":"https:\/\/www.icesi.edu.co\/marketingzone\/author\/administrator\/"},"uagb_comment_info":0,"uagb_excerpt":"El gigante publicitario\u00a0WPP\u00a0y la popular plataforma de v\u00eddeos breves\u00a0TikTok\u00a0han anunciado una asociaci\u00f3n a nivel global innovadora. Ambas compa\u00f1\u00edas han llegado a un acuerdo que tiene como objetivo\u00a0ofrecer \u00abnuevas oportunidades de excelencia creativa para agencias y clientes de WPP\u00bb. De esta manera, los clientes de WPP podr\u00e1n aprovechar el alcance de la red social que en&hellip;","_links":{"self":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/6017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/comments?post=6017"}],"version-history":[{"count":1,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/6017\/revisions"}],"predecessor-version":[{"id":6018,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/posts\/6017\/revisions\/6018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media\/5729"}],"wp:attachment":[{"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/media?parent=6017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/categories?post=6017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.icesi.edu.co\/marketingzone\/wp-json\/wp\/v2\/tags?post=6017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}