{"id":6114,"date":"2021-03-11T14:00:57","date_gmt":"2021-03-11T19:00:57","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6114"},"modified":"2021-03-04T17:19:08","modified_gmt":"2021-03-04T22:19:08","slug":"marketing-digital-para-los-que-no-saben-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/marketing-digital-para-los-que-no-saben-de-marketing-digital\/","title":{"rendered":"Marketing digital para los que no saben de marketing digital"},"content":{"rendered":"<p>Bajo el t\u00edtulo\u00a0<strong>\u201cMarketing digital para los que no saben de marketing digital\u201d<\/strong>, Lid Editorial nos presenta un digerible compendio para dominar una disciplina clave en la actualidad para las marcas, tanto de la industria como del retail. En un contexto de omnicanalidad, donde la interacci\u00f3n f\u00edsica que se establece con los clientes tiene que combinarse con la que se teje a trav\u00e9s de internet, familiarizarse con el entorno online resulta imprescindible; y resulta exigible a cualquier profesional de este \u00e1mbito conocer toda una serie de conceptos que giran en torno a la conexi\u00f3n con el p\u00fablico y conseguir trasladarle nuestra propuesta de valor.<\/p>\n<p>Gonzalo Gir\u00e1ldez\u00a0<strong>acerca al\u00a0<a href=\"https:\/\/www.diffusionsport.com\/el-covid-19-dispara-los-beneficios-de-los-negocios-que-invierten-en-marketing-digital-46386\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing digital<\/a>\u00a0a las personas que desean sumergirse en este mundo<\/strong> permiti\u00e9ndoles profundizar sobre aspectos que cada vez gozan de mayor significado en el entorno de los negocios. Que el t\u00edtulo pueda devorarse en un par de horas no significa que el autor haya optado por despachar a la ligera los conceptos que se analizan en el mismo, sino que ha procurado hacer una obra digerible que facilite el acceso al conocimiento de este entorno y que cualquiera pueda entender c\u00f3mo manejarse en tan aparentemente complejo ambiente.<\/p>\n<p>Para acabar de completar este libro, Gir\u00e1ldez ha incluido al final del mismo\u00a0<strong>un pr\u00e1ctico diccionario de t\u00e9rminos<\/strong>\u00a0que aclaran el paisaje de este apasionante mundo que es el marketing digital. Todo ello despu\u00e9s de haber examinado con detenimiento los distintos factores que confluyen en esta disciplina que no deber\u00eda quedar ajena a nadie que quiera mantener en el futuro su competitividad.<\/p>\n<p>Fuente:\u00a0<a href=\"https:\/\/www.diffusionsport.com\/marketing-digital-para-los-que-no-saben-de-marketing-digital-52515\/\">https:\/\/www.diffusionsport.com\/marketing-digital-para-los-que-no-saben-de-marketing-digital-52515\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bajo el t\u00edtulo\u00a0\u201cMarketing digital para los que no saben de marketing digital\u201d, Lid Editorial nos presenta un digerible compendio para dominar una disciplina clave en la actualidad para las marcas, tanto de la industria como del retail. En un contexto de omnicanalidad, donde la interacci\u00f3n f\u00edsica que se establece con los clientes tiene que combinarse [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":5608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing digital para los que no saben de marketing digital | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/marketing-digital-para-los-que-no-saben-de-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing digital para los que no saben de marketing digital | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Bajo el t\u00edtulo\u00a0\u201cMarketing digital para los que no saben de marketing digital\u201d, Lid Editorial nos presenta un digerible compendio para dominar una disciplina clave en la actualidad para las marcas, tanto de la industria como del retail. 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