{"id":6116,"date":"2021-03-12T10:00:29","date_gmt":"2021-03-12T15:00:29","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6116"},"modified":"2021-03-04T17:22:05","modified_gmt":"2021-03-04T22:22:05","slug":"como-las-empresas-apuestan-por-el-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/como-las-empresas-apuestan-por-el-marketing-digital\/","title":{"rendered":"C\u00f3mo las empresas apuestan por el marketing digital"},"content":{"rendered":"<p>En el 2020 el mundo online y el marketing digital se convirtieron en herramientas clave para mantener la competitividad del sector empresarial de nuestro pa\u00eds. Y es que el confinamiento del pasado marzo gener\u00f3 una gran ventaja a aquellas empresas que vend\u00edan sus productos a trav\u00e9s de Internet, por eso\u00a0<strong>muchos negocios tradicionales se han sumado al mundo online<\/strong>\u00a0y ahora apuestan por el marketing digital.<\/p>\n<p>Sin ir m\u00e1s lejos, muchas agencias de marketing aseguran que en abril de 2019 notaron un\u00a0<strong>incremento de las empresas que solicitaban presupuestos<\/strong>\u00a0para crear tiendas online o para realizar campa\u00f1as SEO, SEM o de redes sociales.<\/p>\n<p>La presencia en Internet de una empresa es\u00a0<strong>muy importante para captar clientes<\/strong>. Por lo que contar con una buena p\u00e1gina web y un buen posicionamiento online se convierten en piezas fundamentales para conseguir clientes, ventas y beneficios.<\/p>\n<h2>El caso de Comprar Andamio<\/h2>\n<p>Como ejemplo de esto que hablamos, encontramos a\u00a0<a href=\"https:\/\/www.comprarandamio.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Comprar Andamio<\/a>, una empresa del sector de la construcci\u00f3n que se dedica a\u00a0<a href=\"https:\/\/www.comprarandamio.es\/andamios-plegables-aluminio\/\" target=\"_blank\" rel=\"noopener noreferrer\">la venta de andamios plegables de aluminio<\/a>,\u00a0<a href=\"https:\/\/www.comprarandamio.es\/torres-moviles-aluminio\/\" target=\"_blank\" rel=\"noopener noreferrer\">de torres m\u00f3viles de aluminio<\/a>\u00a0y de diferentes piezas para realizar con toda seguridad trabajos de altura.<\/p>\n<p>Desde esta PYME decidieron realizar una\u00a0<strong>estrategia de posicionamiento en buscadores<\/strong>\u00a0para mejorar su tr\u00e1fico org\u00e1nico desde Google y con ello aumentar las ventas. Despu\u00e9s de varios meses el sitio web ha mejorado su posicionamiento y tambi\u00e9n han aumentado las visitas hacia su web desde los motores de b\u00fasqueda.<\/p>\n<p>Como se puede observar, con la aceleraci\u00f3n de la digitalizaci\u00f3n muchos sectores, y tambi\u00e9n muy diversos, se han adentrado en el marketing digital para\u00a0<strong>mejorar la visibilidad tanto de sus marcas como de sus productos.<\/strong><\/p>\n<p>Y es que<strong>\u00a0las ventajas del marketing digital son claras<\/strong>, la mayor parte de las empresas que no han dado por perdido el pasado a\u00f1o y que han trabajado en la transici\u00f3n digital, as\u00ed como en nuevas estrategias de marketing, demuestran este 2021 estar mejor posicionadas para aprovechar el momento de recuperaci\u00f3n hacia el que nos encaminamos.<\/p>\n<p>Fuente:\u00a0<a href=\"https:\/\/www.america-retail.com\/marketing\/marketing-como-las-empresas-apuestan-por-el-marketing-digital\/\">https:\/\/www.america-retail.com\/marketing\/marketing-como-las-empresas-apuestan-por-el-marketing-digital\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el 2020 el mundo online y el marketing digital se convirtieron en herramientas clave para mantener la competitividad del sector empresarial de nuestro pa\u00eds. Y es que el confinamiento del pasado marzo gener\u00f3 una gran ventaja a aquellas empresas que vend\u00edan sus productos a trav\u00e9s de Internet, por eso\u00a0muchos negocios tradicionales se han sumado [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":5700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo las empresas apuestan por el marketing digital | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/como-las-empresas-apuestan-por-el-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo las empresas apuestan por el marketing digital | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"En el 2020 el mundo online y el marketing digital se convirtieron en herramientas clave para mantener la competitividad del sector empresarial de nuestro pa\u00eds. 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