{"id":6134,"date":"2021-03-18T14:00:31","date_gmt":"2021-03-18T19:00:31","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6134"},"modified":"2021-03-12T12:03:47","modified_gmt":"2021-03-12T17:03:47","slug":"se-entregaron-los-premios-effie-a-la-publicidad-y-mercadeo-en-colombia","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/se-entregaron-los-premios-effie-a-la-publicidad-y-mercadeo-en-colombia\/","title":{"rendered":"Se entregaron los Premios Effie a la publicidad y mercadeo en Colombia"},"content":{"rendered":"<h2>Se destacan las categor\u00edas Positive Change Social que buscan un mejor modo de vida.<\/h2>\n<p>Fueron 36 los ganadores de los\u00a0<strong>Premios Effie 2020<\/strong>\u00a0en su edici\u00f3n 14. Las piezas publicitarias analizadas se emitieron entre el 1 de enero y el 31 de diciembre de 2019.<\/p>\n<p>La\u00a0<strong>Asociaci\u00f3n Nacional de Anunciantes \u2013 ANDA<\/strong>\u00a0tiene en Colombia la licencia para entregar de estos reconocimientos que se convirtieron en los m\u00e1s importantes para el sector de la publicidad y el mercadeo.<\/p>\n<p>Durante la ceremonia, que fue virtual, la presidenta de la ANDA\u00a0<strong>Elizabeth Melo<\/strong>\u00a0destac\u00f3 la respuesta efectiva al reto de realizar esta edici\u00f3n en medio de las dificultades del confinamientos y restricciones sanitarias. Destac\u00f3 la participaci\u00f3n de todos los eslabones del sector.<\/p>\n<p>En el mismo sentido se expres\u00f3\u00a0<strong>M\u00f3nica Contreras<\/strong>\u00a0como presidenta del jurado calificador. Agradeci\u00f3 que todas las personas invitadas a ser jurado atendieron con su entrega total. Tambi\u00e9n resalt\u00f3 la diversidad de agencias publicitarias participantes.<\/p>\n<p>La presidenta del jurado se enfoc\u00f3 especialmente en las nuevas categor\u00edas que abren camino denominadas Positive Change que buscan impactar a la sociedad. Tambi\u00e9n las campa\u00f1as que se enfocan e la responsabilidad social.<\/p>\n<p>Este a\u00f1o\u00a0<strong>Caracol Radio<\/strong>\u00a0apoy\u00f3 las categor\u00edas\u00a0<strong>Positive Change Social<\/strong>\u00a0que en la categor\u00eda \u201cSin \u00e1nimo de lucro\u201d premia las marcas y organizaciones que con este car\u00e1cter promueven el bien com\u00fan a trav\u00e9s de las comunicaciones de marketing. La otra categor\u00eda es\u00a0<strong>Positive Change Social Marcas<\/strong>\u00a0que reconoce a las marcas que est\u00e1n haciendo del mundo un mejor lugar para vivir, utilizando el poder de sus plataformas de comunicaci\u00f3n.<\/p>\n<p><strong>Lista completa de ganadores en<\/strong><\/p>\n<p><a href=\"https:\/\/www.effiecolombia.com\/app\/dashboard\/timeline_finalistas_2020.php\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>www.effiecolombia.com<\/strong><\/a><\/p>\n<p>Fuente:<a href=\"https:\/\/caracol.com.co\/radio\/2020\/10\/23\/cultura\/1603417073_365904.html\">https:\/\/caracol.com.co\/radio\/2020\/10\/23\/cultura\/1603417073_365904.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se destacan las categor\u00edas Positive Change Social que buscan un mejor modo de vida. Fueron 36 los ganadores de los\u00a0Premios Effie 2020\u00a0en su edici\u00f3n 14. Las piezas publicitarias analizadas se emitieron entre el 1 de enero y el 31 de diciembre de 2019. La\u00a0Asociaci\u00f3n Nacional de Anunciantes \u2013 ANDA\u00a0tiene en Colombia la licencia para entregar [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":5703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Se entregaron los Premios Effie a la publicidad y mercadeo en Colombia | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/se-entregaron-los-premios-effie-a-la-publicidad-y-mercadeo-en-colombia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Se entregaron los Premios Effie a la publicidad y mercadeo en Colombia | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Se destacan las categor\u00edas Positive Change Social que buscan un mejor modo de vida. 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