{"id":6154,"date":"2021-03-26T10:00:59","date_gmt":"2021-03-26T15:00:59","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6154"},"modified":"2021-03-19T17:17:15","modified_gmt":"2021-03-19T22:17:15","slug":"el-marketing-experiencial-y-la-moda-la-pareja-perfecta","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-marketing-experiencial-y-la-moda-la-pareja-perfecta\/","title":{"rendered":"El m\u00e1rketing experiencial y la moda, la pareja perfecta"},"content":{"rendered":"<p>El motivo detr\u00e1s de una campa\u00f1a de m\u00e1rketing experiencial es\u00a0permitir que los clientes construyan una conexi\u00f3n emocional y\u00a0una\u00a0memoria con la marca.\u00a0Esto eventualmente ayuda a hacer clientes leales y mejorar su valor de vida.\u00a0<strong>Una campa\u00f1a de m\u00e1rketing experiencial fomenta una comunicaci\u00f3n bidireccional entre la marca y el consumidor<\/strong>.\u00a0Inicia la comunicaci\u00f3n a nivel personal y genera un profundo compromiso emocional entre ambas partes.\u00a0Esto se traduce en mayores tasas de conversi\u00f3n a un menor coste para la marca.<\/p>\n<p>\u00bfPor qu\u00e9 se deber\u00eda hacer una campa\u00f1a de m\u00e1rketing emocional? A continuaci\u00f3n, se expone algunos motivos:<\/p>\n<p>&#8211;\u00a0<strong>Atenci\u00f3n de los medios:\u00a0<\/strong>Una campa\u00f1a de m\u00e1rketing experiencial innovadora puede ayudar a una marca de moda a captar la atenci\u00f3n de los medios.\u00a0Dichos eventos son de inter\u00e9s period\u00edstico para el p\u00fablico.\u00a0Una campa\u00f1a de m\u00e1rketing creativa con una iniciativa audaz entusiasma a los medios y ayuda a su marca a obtener una mayor cobertura de medios.<\/p>\n<p>&#8211;\u00a0<strong>Aumento de\u00a0<em>engagement<\/em>\u00a0en las redes sociales:\u00a0<\/strong>Al<strong>\u00a0<\/strong>p\u00fablico le encanta compartir sus incre\u00edbles experiencias con las marcas en sus redes sociales.\u00a0En consecuencia,\u00a0<strong>la marca obtiene mucha exposici\u00f3n gratuita a trav\u00e9s de las redes sociales\u00a0<\/strong>y tambi\u00e9n pueden ser vistas por muchos otros usuarios.<\/p>\n<p>&#8211;\u00a0<strong>Convertirse en algo extraordinario:\u00a0<\/strong>Entre tanta competencia, una\u00a0campa\u00f1a experiencial puede hacer que la marca destaque\u00a0y rompa las normas.\u00a0La audiencia ans\u00eda ver algo diferente y el m\u00e1rketing experiencial hace que eso funcione.<\/p>\n<p>&#8211;\u00a0<strong>Recordar<\/strong>: Todas las empresas desean que su marca sea recordada para garantizar que los usuarios vuelvan a ellos.\u00a0El m\u00e1rketing experiencial es una forma no tradicional de m\u00e1rketing que el p\u00fablico no experimenta a menudo.\u00a0Si su p\u00fablico disfruta de la campa\u00f1a de su marca, definitivamente volver\u00e1 a utilizarla en el futuro.<\/p>\n<p>&#8211;\u00a0<strong>Boca a boca:\u00a0<\/strong>Una marca es reconocida por el p\u00fablico de muchas maneras, de las cuales la m\u00e1s barata y r\u00e1pida es la de boca en boca.\u00a0<strong>Si a muchas personas les gusta una campa\u00f1a de m\u00e1rketing creativo, seguramente la publicar\u00e1n de boca en boca<\/strong>.\u00a0El m\u00e1rketing experiencial es una forma efectiva a trav\u00e9s de la cual la audiencia hace su marca.<\/p>\n<p>A continuaci\u00f3n, se expone algunas tendencias en m\u00e1rketing que se est\u00e1n utilizando en la generaci\u00f3n de campa\u00f1as experiencial:<\/p>\n<p class=\"news_featured_text\">\u201cA veces, un contenido es m\u00e1s compartible y m\u00e1s \u00edntimo de marca en un medio que en otro\u201d<\/p>\n<p><strong>&#8211; Aplicaciones\u00a0m\u00f3viles<\/strong>: Las aplicaciones m\u00f3viles se utilizan para impulsar experiencia, y suele utilizarse para conectar el canal offline con el virtual. (VR\/Realidad aumentada, etc.)<\/p>\n<p><strong>&#8211; Tecnolog\u00eda:\u00a0<\/strong>Las personas que han estado experimentando la tecnolog\u00eda, han desarrollado un sentido de la memoria y el reconocimiento de una marca en particular.\u00a0Rara vez hay campa\u00f1as que lideren las tendencias de m\u00e1rketing experiencial sin tecnolog\u00eda.<\/p>\n<p>&#8211;\u00a0<strong>Contenido generado por el usuario:\u00a0<\/strong>El contenido generado por el usuario es en blogs, videos o publicaciones donde los consumidores pueden crearlo y compartirlo, por ejemplo, un video de un cliente en el que estaba jugando un juego en eventos de m\u00e1rketing experiencial<strong>.\u00a0Este contenido est\u00e1 disponible p\u00fablicamente para otros clientes y usuarios finales<\/strong>.\u00a0El contenido generado por el usuario une al consumidor con la marca y realiza el m\u00e1rketing como nada m\u00e1s puede hacer: incorpora el uso de las redes sociales de forma proactiva en la plataforma digital.\u00a0A veces, un contenido es m\u00e1s compartible y m\u00e1s \u00edntimo de marca en un medio que en otro.<\/p>\n<p>El m\u00e1rketing experiencial es un cambio de paradigma en el mundo del m\u00e1rketing. Con las nuevas tendencias de m\u00e1rketing y las nuevas plataformas tecnol\u00f3gicas, la\u00a0creaci\u00f3n de una campa\u00f1a de m\u00e1rketing experiencial de \u00e9xito,\u00a0nunca ha sido tan f\u00e1cil.\u00a0Las mejores marcas de moda ya han utilizado con \u00e9xito las campa\u00f1as de m\u00e1rketing experiencial para crear conciencia y atraer a sus consumidores.<\/p>\n<p>Fuente:\u00a0<a href=\"https:\/\/www.modaes.com\/blogs\/from-ecommerce-to-the-world\/el-marketing-experiencial-y-la-moda-la-pareja-perfecta.html\">https:\/\/www.modaes.com\/blogs\/from-ecommerce-to-the-world\/el-marketing-experiencial-y-la-moda-la-pareja-perfecta.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El motivo detr\u00e1s de una campa\u00f1a de m\u00e1rketing experiencial es\u00a0permitir que los clientes construyan una conexi\u00f3n emocional y\u00a0una\u00a0memoria con la marca.\u00a0Esto eventualmente ayuda a hacer clientes leales y mejorar su valor de vida.\u00a0Una campa\u00f1a de m\u00e1rketing experiencial fomenta una comunicaci\u00f3n bidireccional entre la marca y el consumidor.\u00a0Inicia la comunicaci\u00f3n a nivel personal y genera un [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":5665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El m\u00e1rketing experiencial y la moda, la pareja perfecta | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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