{"id":6299,"date":"2021-05-13T10:00:55","date_gmt":"2021-05-13T15:00:55","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6299"},"modified":"2021-05-06T16:07:04","modified_gmt":"2021-05-06T21:07:04","slug":"el-contenido-de-valor-agregado-la-evolucion-del-mercadeo-digital","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/el-contenido-de-valor-agregado-la-evolucion-del-mercadeo-digital\/","title":{"rendered":"El contenido de valor agregado, la evoluci\u00f3n del mercadeo digital"},"content":{"rendered":"<p>Las marcas y las empresas est\u00e1n buscando innovar con nuestras propuestas que aprovechen el\u00a0<i>boom<\/i>\u00a0del uso de redes sociales. Pero muchas veces no saben qu\u00e9 ofrecer o no dan el valor agregado adicional a los usuarios, plantea\u00a0<b>Raquel Oberlander<\/b>, especialista en mercadeo digital y autora del libro el\u00a0<b>ACV del Marketing Digital.<\/b><\/p>\n<p>\u201cEl modelo AVC significa atraer, vincular y convertir para que las empresas puedan hacer un plan de marketing adecuado seg\u00fan la definici\u00f3n del p\u00fablico, la oferta de valor y crear m\u00e1s all\u00e1 de un posteo y de un mensaje, sino generar contenido que agregue valor al comprador\u201d, menciona.<\/p>\n<p>Recuerda que es clave conocer al p\u00fablico objetivo al que se pretende llegar, cu\u00e1les son sus necesidades y sus intereses.<\/p>\n<p>\u201cHacer una publicaci\u00f3n y no un proceso\u201d , son algunos errores de las empresas, menciona Oberlander al se\u00f1alar que se debe pensar en las redes sociales como un objetivo en s\u00ed mismo y no como una plataforma de distribuci\u00f3n de contenidos.<\/p>\n<p>\u201cLas audiencias cada vez est\u00e1n m\u00e1s hiperfragmentadas y hay una necesidad de conocer a los p\u00fablicos para atraerlos hacia contenidos relevantes para generar una propia audiencia y por eso es fundamental que las marcas y las empresas generen contenido relevante\u201d.<\/p>\n<p>Raquel Oberlander precisa que durante el a\u00f1o de la pandemia se increment\u00f3 el consumo de audio a trav\u00e9s de podcast y canales en plataformas tecnol\u00f3gicas, por lo que las empresas deben enfocarse en m\u00faltiples canales.<\/p>\n<p>Vea la entrevista completa en\u00a0<a href=\"https:\/\/www.martesfinanciero.com\/relieve\/el-mercadeo-digital-evoluciona-con-el-contenido-de-valor-agregado-para-las-marcas\/\" target=\"_blank\" rel=\"noopener noreferrer\">martesfinanciero.com<\/a><\/p>\n<p><strong>Fuente:13<\/strong><a href=\"https:\/\/www.prensa.com\/impresa\/martes-financiero\/el-contenido-de-valor-agregado-la-evolucion-del-mercadeo-digital\/\">https:\/\/www.prensa.com\/impresa\/martes-financiero\/el-contenido-de-valor-agregado-la-evolucion-del-mercadeo-digital\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las marcas y las empresas est\u00e1n buscando innovar con nuestras propuestas que aprovechen el\u00a0boom\u00a0del uso de redes sociales. Pero muchas veces no saben qu\u00e9 ofrecer o no dan el valor agregado adicional a los usuarios, plantea\u00a0Raquel Oberlander, especialista en mercadeo digital y autora del libro el\u00a0ACV del Marketing Digital. \u201cEl modelo AVC significa atraer, vincular [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":5484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El contenido de valor agregado, la evoluci\u00f3n del mercadeo digital | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-contenido-de-valor-agregado-la-evolucion-del-mercadeo-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El contenido de valor agregado, la evoluci\u00f3n del mercadeo digital | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Las marcas y las empresas est\u00e1n buscando innovar con nuestras propuestas que aprovechen el\u00a0boom\u00a0del uso de redes sociales. Pero muchas veces no saben qu\u00e9 ofrecer o no dan el valor agregado adicional a los usuarios, plantea\u00a0Raquel Oberlander, especialista en mercadeo digital y autora del libro el\u00a0ACV del Marketing Digital. \u201cEl modelo AVC significa atraer, vincular [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/el-contenido-de-valor-agregado-la-evolucion-del-mercadeo-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Zone Icesi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Marketingzoneicesi\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-13T15:00:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.icesi.edu.co\/marketingzone\/wp-content\/uploads\/2020\/08\/5152.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" 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