{"id":6305,"date":"2021-05-14T14:00:02","date_gmt":"2021-05-14T19:00:02","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6305"},"modified":"2021-05-06T16:19:36","modified_gmt":"2021-05-06T21:19:36","slug":"bancolombia-lanza-su-nueva-imagen","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/bancolombia-lanza-su-nueva-imagen\/","title":{"rendered":"Bancolombia lanza su nueva imagen"},"content":{"rendered":"<div class=\"content_grid_especiales cabezote-scroll-infinito\">\n<div class=\"article-top container_col\">\n<p id=\"p550963-m475-1-476\" class=\"epigraph regular_lead1 \">El grupo anuncia planes de est\u00edmulo econ\u00f3mico, de financiaci\u00f3n \u2018verde\u2019 y de movilidad sostenible.<\/p>\n<\/div>\n<\/div>\n<div class=\"content_grid_articulos\">\n<div class=\"container_col article-modules\">\n<section class=\"col2 article-container\">\n<div class=\"article-content\">\n<p id=\"p550963-m437-436-438\" class=\"parrafo first-parrafo \"><b>Con un programa de asignaci\u00f3n de $500 billones de aqu\u00ed al 2030, a trav\u00e9s de cr\u00e9ditos y otros servicios financieros para el fortalecimiento de la econom\u00eda, la construcci\u00f3n de ciudades sostenibles y la inclusi\u00f3n financiera, el Grupo Bancolombia present\u00f3 ayer una nueva imagen de marca.<br \/>\n<\/b><br \/>\nAdriana Arismendi, vicepresidente de Mercadeo de la entidad, dijo que el grupo Bancolombia tiene presencia en cuatro pa\u00edses de Latinoam\u00e9rica y con el cambio busca \u201cexpresar su esencia e identidad desde la simpleza, la sencillez y la transparencia de la marca al servicio de las personas\u201d.<\/p>\n<p id=\"p550963-m499-3-500\" class=\"parrafo \">Dijo que el blanco y el negro simbolizan transparencia en el actuar, as\u00ed como la profundidad y solidez de la marca. A estos se suman trazos con seis tonos que pintan las emociones, intereses, ideales y ante todo la diversidad. El cambio tambi\u00e9n se reflejar\u00e1 en la tipograf\u00eda, la m\u00fasica y dem\u00e1s elementos de la marca.<br \/>\n<b><br \/>\nLa ejecutiva coment\u00f3 que el grupo se comprometi\u00f3 a evitar 9,3 millones de toneladas de CO2 a 2030 a trav\u00e9s de la financiaci\u00f3n de energ\u00edas renovables, eficiencia energ\u00e9tica y movilidad sostenible. Esto equivale a sembrar 1.030 millones de \u00e1rboles; 24 veces el \u00e1rea urbana de Bogot\u00e1 y 15 veces la de Madrid, Espa\u00f1a.<br \/>\n<\/b><br \/>\nLa ejecutiva dijo que el compromiso se tangibiliza en grandes ejes: Construcci\u00f3n de ciudades y comunidades sostenibles para todos.<\/p>\n<p><b>Algunas de las acciones que acompa\u00f1ar\u00e1n el cumplimiento de esta meta por parte del grupo, seg\u00fan Adriana Arismendi, ser\u00e1n la financiaci\u00f3n de al menos 55.000 veh\u00edculos el\u00e9ctricos e h\u00edbridos para movilidad sostenible<\/b>, proyectos de construcci\u00f3n sostenible de m\u00faltiples usos, el acceso a vivienda digna a \u201ccerca de 442.000 familias en todo el territorio nacional y el acompa\u00f1amiento a la descarbonizaci\u00f3n de la econom\u00eda colombiana para reducir las emisiones de carbono, un impacto tangible en el bienestar de todos\u201d.<\/p>\n<p><strong>Fuente:\u00a0<a href=\"https:\/\/www.portafolio.co\/negocios\/empresas\/bancolombia-lanza-su-nueva-imagen-550963\">https:\/\/www.portafolio.co\/negocios\/empresas\/bancolombia-lanza-su-nueva-imagen-550963<\/a><\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El grupo anuncia planes de est\u00edmulo econ\u00f3mico, de financiaci\u00f3n \u2018verde\u2019 y de movilidad sostenible. Con un programa de asignaci\u00f3n de $500 billones de aqu\u00ed al 2030, a trav\u00e9s de cr\u00e9ditos y otros servicios financieros para el fortalecimiento de la econom\u00eda, la construcci\u00f3n de ciudades sostenibles y la inclusi\u00f3n financiera, el Grupo Bancolombia present\u00f3 ayer una [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":5803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bancolombia lanza su nueva imagen | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/bancolombia-lanza-su-nueva-imagen\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bancolombia lanza su nueva imagen | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"El grupo anuncia planes de est\u00edmulo econ\u00f3mico, de financiaci\u00f3n \u2018verde\u2019 y de movilidad sostenible. 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