{"id":6364,"date":"2021-06-03T14:00:36","date_gmt":"2021-06-03T19:00:36","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6364"},"modified":"2021-05-27T18:10:00","modified_gmt":"2021-05-27T23:10:00","slug":"asi-funciona-la-camara-inclusiva-de-snapchat","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/asi-funciona-la-camara-inclusiva-de-snapchat\/","title":{"rendered":"As\u00ed funciona la \u00abc\u00e1mara inclusiva\u00bb de Snapchat"},"content":{"rendered":"<p><strong>Muy menudo quienes tienen la piel oscura y tienen la ocurrencia de hacerse un\u00a0selfi\u00a0apenas se reconocen a s\u00ed mismos\u00a0<\/strong>porque su tez luce rid\u00edcula y sospechosamente clara en la fotograf\u00eda.<\/p>\n<p>Much\u00edsimas personas de piel oscura se topan de bruces como semejante y desconcertante desconexi\u00f3n en el plano visual fruto del<strong>\u00a0\u00abwhitewashing\u00bb que parece estar firmemente imbricado en el ADN de la fotograf\u00eda de naturaleza digital.<\/strong><\/p>\n<p>Por esta raz\u00f3n\u00a0<strong>Snapchat\u00a0y el ingeniero de software Bertrand Saint-Preux se han propuesto desarrollar una tecnolog\u00eda que capture de manera m\u00e1s precisa los tonos oscuros de piel.<\/strong><\/p>\n<p><strong>\u00abTomar fotos de m\u00ed mismo es casi misi\u00f3n imposible\u00bb<\/strong>, asegura Saint-Preux. \u00abEspecialmente en entornos poco iluminados casi no se me ve en la imagen\u00bb, se lamenta.<\/p>\n<p><strong>La mayor parte de las c\u00e1maras est\u00e1n optimizadas por defecto para capturar tonos de piel m\u00e1s claros.\u00a0<\/strong>Por eso muy a menudo interpretan los rostros de color muy oscuro como meras sombras y genera im\u00e1genes que lucen borrosas, p\u00e1lidas o artificialmente claras (como si les hubiera practicado alg\u00fan tipo de \u00abwhitewashing\u00bb).<\/p>\n<p>Para desarrollar una c\u00e1mara m\u00e1s inclusiva capaz de retratar adecuadamente a las personas de colo<strong>r Saint-Preux y Snapchat se han aliado con reputados directores de fotograf\u00eda de Hollywood.<\/strong><\/p>\n<p>Una vez la famosa red social perfeccione la nueva tecnolog\u00eda en la que est\u00e1 trabajando\u00a0<strong>la compartir\u00e1 con desarrolladores de todos los rincones del planeta.<\/strong><\/p>\n<p><strong>Saint-Preux present\u00f3 a Snapchat su idea de alumbrar una c\u00e1mara m\u00e1s inclusiva hace aproximadamente un a\u00f1o tras la muerte de\u00a0George Floyd\u00a0al otro lado del chardo.\u00a0<\/strong>Desde entonces el ingeniero anda afanado en corregir la manera en que el flash de la c\u00e1mara captura normalmente la luz trabajando con diferentes condiciones de iluminaci\u00f3n.<\/p>\n<p>\u00abNuestra c\u00e1mara inclusiva permite que las personas sean contempladas por la c\u00e1mara d<strong>e la manera en que \u00e9stas desean ser vistas, de la que manera que son en realidad<\/strong>\u00ab, apostilla Saint-Preux.<\/p>\n<p><strong>Fuente: 03<\/strong><a href=\"https:\/\/www.america-retail.com\/videoteca\/marketing-asi-funciona-la-camara-inclusiva-de-snapchat\/\">https:\/\/www.america-retail.com\/videoteca\/marketing-asi-funciona-la-camara-inclusiva-de-snapchat\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muy menudo quienes tienen la piel oscura y tienen la ocurrencia de hacerse un\u00a0selfi\u00a0apenas se reconocen a s\u00ed mismos\u00a0porque su tez luce rid\u00edcula y sospechosamente clara en la fotograf\u00eda. Much\u00edsimas personas de piel oscura se topan de bruces como semejante y desconcertante desconexi\u00f3n en el plano visual fruto del\u00a0\u00abwhitewashing\u00bb que parece estar firmemente imbricado en [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":5732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As\u00ed funciona la \u00abc\u00e1mara inclusiva\u00bb de Snapchat | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/asi-funciona-la-camara-inclusiva-de-snapchat\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As\u00ed funciona la \u00abc\u00e1mara inclusiva\u00bb de Snapchat | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Muy menudo quienes tienen la piel oscura y tienen la ocurrencia de hacerse un\u00a0selfi\u00a0apenas se reconocen a s\u00ed mismos\u00a0porque su tez luce rid\u00edcula y sospechosamente clara en la fotograf\u00eda. 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