{"id":6395,"date":"2021-06-17T10:00:43","date_gmt":"2021-06-17T15:00:43","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6395"},"modified":"2021-06-10T15:41:05","modified_gmt":"2021-06-10T20:41:05","slug":"la-miopia-del-marketing-y-la-innovacion-legal","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/la-miopia-del-marketing-y-la-innovacion-legal\/","title":{"rendered":"La miop\u00eda del marketing y la innovaci\u00f3n legal"},"content":{"rendered":"<p>Aunque la idea de este art\u00edculo es aterrizar en ejemplos y brindar recomendaciones a los socios, l\u00edderes o equipos de las firmas de abogados, creo que es importante dar el pre\u00e1mbulo de d\u00f3nde sale este concepto de la \u201cmiop\u00eda del marketing\u201d aplicado al \u00e1mbito legal.<\/p>\n<p>Originalmente, quien formul\u00f3 este concepto fue Theodore Levitt, economista y profesor de la Universidad de Harvard, haciendo referencia a que muchas compa\u00f1\u00edas se enfocan en mejorar su producto o servicio sin atender directamente a las necesidades del cliente. Ojo, que esto fue propuesto hace m\u00e1s de 50 a\u00f1os.<\/p>\n<p>Ejemplos hay varios y diversos:<\/p>\n<ul>\n<li>Kodak cuando no acept\u00f3 la necesidad de inmortalizar en el acto momentos que el cliente quer\u00eda grabar y sin l\u00edmite de tomas, por lo que empezaron a destacar los tel\u00e9fonos m\u00f3viles con c\u00e1mara digital.<\/li>\n<li>El cine, misma historia, mismo cantar. El Internet vino y dijeron \u201caqu\u00ed no pasa nada\u201d, \u201csiempre tendremos un p\u00fablico\u201d. Y s\u00ed, los hay, pero dejaron de ser l\u00edderes del entretenimiento.<\/li>\n<li>La m\u00fasica (aunque soy apasionado del vinilo, los CD y los cassettes) aquellos artistas y productoras que usaron este argumento de: \u201cesto no pasar\u00e1 con nosotros, tenemos un mercado ya cautivo\u201d, pues quedaron como un gran recuerdo de buenas \u00e9pocas y aparecieron nuevos l\u00edderes en el mercado.<\/li>\n<\/ul>\n<p><strong>Fuente:<\/strong><a href=\"https:\/\/www.america-retail.com\/innovacion\/innovacion-la-miopia-del-marketing-y-la-innovacion-legal\/\">https:\/\/www.america-retail.com\/innovacion\/innovacion-la-miopia-del-marketing-y-la-innovacion-legal\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aunque la idea de este art\u00edculo es aterrizar en ejemplos y brindar recomendaciones a los socios, l\u00edderes o equipos de las firmas de abogados, creo que es importante dar el pre\u00e1mbulo de d\u00f3nde sale este concepto de la \u201cmiop\u00eda del marketing\u201d aplicado al \u00e1mbito legal. Originalmente, quien formul\u00f3 este concepto fue Theodore Levitt, economista y [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":5877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La miop\u00eda del marketing y la innovaci\u00f3n legal | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/la-miopia-del-marketing-y-la-innovacion-legal\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La miop\u00eda del marketing y la innovaci\u00f3n legal | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Aunque la idea de este art\u00edculo es aterrizar en ejemplos y brindar recomendaciones a los socios, l\u00edderes o equipos de las firmas de abogados, creo que es importante dar el pre\u00e1mbulo de d\u00f3nde sale este concepto de la \u201cmiop\u00eda del marketing\u201d aplicado al \u00e1mbito legal. 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