{"id":6419,"date":"2021-06-24T14:00:38","date_gmt":"2021-06-24T19:00:38","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6419"},"modified":"2021-06-17T17:12:03","modified_gmt":"2021-06-17T22:12:03","slug":"marketing-automation-la-herramienta-ideal-para-el-sector-educativo","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/marketing-automation-la-herramienta-ideal-para-el-sector-educativo\/","title":{"rendered":"Marketing automation la herramienta ideal para el sector educativo"},"content":{"rendered":"<p>Que los nuevos h\u00e1bitos de consumo han acelerado los procesos de<strong>\u00a0transformaci\u00f3n digital\u00a0<\/strong>es innegable. Adem\u00e1s, ha llegado a todo tipo de \u00e1mbitos y empresas, como las especializadas en formaci\u00f3n.<\/p>\n<p>Esto ha obligado a los profesionales del sector ha adaptarse para no quedarse atr\u00e1s. La implantaci\u00f3n de\u00a0<strong>herramientas de\u00a0marketing automation<\/strong>, basadas en la automatizaci\u00f3n de los procesos de captaci\u00f3n de clientes y ventas, es clave para<strong>\u00a0mejorar la experiencia de usuario<\/strong>. Esto implica de forma consecuente que\u00a0<strong>contribuye a incrementar el inter\u00e9s de futuros estudiantes.<\/strong><\/p>\n<p>Esa es una de las principales conclusiones del\u00a0<strong>encuentro online sobre transformaci\u00f3n digital en la educaci\u00f3n\u00a0<\/strong>organizado por\u00a0<strong>redk\u00a0<\/strong>y\u00a0<strong>Salesforce<\/strong>. Seg\u00fan se ha afirmado en la sesi\u00f3n,<strong>\u00a0la inversi\u00f3n en software aumentar\u00e1 la facturaci\u00f3n\u00a0<\/strong>de la organizaci\u00f3n optimizar\u00e1 el tiempo del equipo de ventas.<\/p>\n<p>\u00ab<strong>La captaci\u00f3n de nuevos clientes mejorar\u00e1 hasta un 25%\u00a0<\/strong>y el n\u00famero de leads cualificados se incrementar\u00e1 hasta un 31%\u00bb, ha asegurado<strong>\u00a0Enrique Cerrato<\/strong>, B2C Marketing &amp; Growth Consultant en\u00a0Salesforce.<\/p>\n<h2>Los beneficios del marketing automation en la educaci\u00f3n<\/h2>\n<p>Adem\u00e1s, la conversi\u00f3n en los procesos de citas y entrevistas con los usuarios que est\u00e1n interesados en formaciones concretas experimenta\u00a0<strong>un aumento del 24%<\/strong>. Por su parte, el n\u00famero de bajas que se producen desde las pre-matr\u00edculas o las reservas de plaza y antes del pago de la matr\u00edcula se consiguen reducir hasta un 43%.<\/p>\n<p>Durante la sesi\u00f3n se ha abordado\u00a0<strong>c\u00f3mo dise\u00f1ar una estrategia eficaz de captaci\u00f3n y seguimiento de leads<\/strong>, la importancia de automatizar recordatorios y establecer una estrategia de re-engagement para incrementar el ROI. Para\u00a0<strong>Berta G\u00e1lvez<\/strong>, Customer Success Manager de redk, es clave que cada empresa \u00abtenga claro d\u00f3nde est\u00e1 su organizaci\u00f3n para implementar todo el proceso de digitalizaci\u00f3n que le lleve a una mejora de la experiencia de usuario\u00bb.<\/p>\n<p>\u00abEsta tecnolog\u00eda ha de incorporar canales de comunicaci\u00f3n digitales dentro de una<strong>\u00a0estructura de omnicanalidad para satisfacer las expectativas<\/strong>\u00a0de sus usuarios. La evaluaci\u00f3n bidireccional es continua y tecnolog\u00edas como el marketing automation ayudan a reforzar esa comunicaci\u00f3n2, explica.<\/p>\n<p>En esta l\u00ednea, cobra importancia la puesta en marcha de planes digitales estrat\u00e9gicos que integren<strong>\u00a0en una sola plataforma una visi\u00f3n global del estudiante<\/strong>. En esta tambi\u00e9n deben estar sus interacciones con las diferentes \u00e1reas de la organizaci\u00f3n, el profesorado y el personal de administraci\u00f3n y servicios.<\/p>\n<p><strong>Fuente:\u00a0<\/strong><a href=\"https:\/\/www.america-retail.com\/marketing-digital\/marketing-digital-marketing-automation-la-herramienta-ideal-para-el-sector-educativo\/\">https:\/\/www.america-retail.com\/marketing-digital\/marketing-digital-marketing-automation-la-herramienta-ideal-para-el-sector-educativo\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Que los nuevos h\u00e1bitos de consumo han acelerado los procesos de\u00a0transformaci\u00f3n digital\u00a0es innegable. Adem\u00e1s, ha llegado a todo tipo de \u00e1mbitos y empresas, como las especializadas en formaci\u00f3n. Esto ha obligado a los profesionales del sector ha adaptarse para no quedarse atr\u00e1s. La implantaci\u00f3n de\u00a0herramientas de\u00a0marketing automation, basadas en la automatizaci\u00f3n de los procesos de [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":5877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing automation la herramienta ideal para el sector educativo | Marketing Zone Icesi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.icesi.edu.co\/marketingzone\/marketing-automation-la-herramienta-ideal-para-el-sector-educativo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing automation la herramienta ideal para el sector educativo | Marketing Zone Icesi\" \/>\n<meta property=\"og:description\" content=\"Que los nuevos h\u00e1bitos de consumo han acelerado los procesos de\u00a0transformaci\u00f3n digital\u00a0es innegable. Adem\u00e1s, ha llegado a todo tipo de \u00e1mbitos y empresas, como las especializadas en formaci\u00f3n. Esto ha obligado a los profesionales del sector ha adaptarse para no quedarse atr\u00e1s. 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