{"id":6439,"date":"2021-06-30T10:00:46","date_gmt":"2021-06-30T15:00:46","guid":{"rendered":"http:\/\/www.icesi.edu.co\/marketingzone\/?p=6439"},"modified":"2021-06-29T10:18:51","modified_gmt":"2021-06-29T15:18:51","slug":"edutaintment-que-es-y-por-que-esta-creciendo","status":"publish","type":"post","link":"https:\/\/www.icesi.edu.co\/marketingzone\/edutaintment-que-es-y-por-que-esta-creciendo\/","title":{"rendered":"Edutaintment: \u00bfqu\u00e9 es y por qu\u00e9 est\u00e1 creciendo?"},"content":{"rendered":"<p>El consumo de video<em>\u00a0on demand<\/em>\u00a0en todo el mundo sigue creciendo. La previsi\u00f3n, seg\u00fan el informe Online Video Forecast 2019 de Zenith, es que\u00a0<strong>cada persona consumir\u00e1 en promedio 100 minutos diarios en 2021.<\/strong>\u00a0Esta cifra ha rebasado las expectativas con la pandemia. Una encuesta realizada por GlobalWebIndex sobre el impacto del coronavirus en el consumo de medios a nivel mundial revela que 51 % de las personas incrementaron el tiempo que invierten viendo contenidos en Netflix, Amazon Prime Video y Disney+, entre otras plataformas.<\/p>\n<p>Basta navegar un rato por cualquier plataforma para darnos cuenta que proliferan contenidos en l\u00ednea. Se vuelve cada vez m\u00e1s dif\u00edcil acertar en la elecci\u00f3n de contenidos de calidad.\u00a0<strong>Resulta sumamente importante la producci\u00f3n de contenidos que eduquen, que aporten, que ampl\u00eden horizontes e inspiren.<\/strong><\/p>\n<p>Una sociedad inteligente dedica a la educaci\u00f3n sus mejores energ\u00edas, su mejor talento, sus mejores recursos y su mayor ilusi\u00f3n. \u00bfQu\u00e9 puede hacer entonces el consumidor ante una oferta excesiva de contenidos inocuos? La respuesta es sin duda el\u00a0<strong><em>edutainment\u00a0<\/em>(entretenimiento educativo)<\/strong>, un mercado que sigue ganando terreno en el sector p\u00fablico y privado, pues es una apuesta por educar de manera entretenida.<\/p>\n<p>Colegios y universidades, as\u00ed como empresas e instituciones gubernamentales implementan el\u00a0<em>edutaintment\u00a0<\/em>para transmitir cultura, para formar a su personal, movilizar procesos internos y para expandir su alcance. Son las grandes historias las que nos enganchan e inspiran para crecer continuamente como seres humanos.\u00a0<strong>La educaci\u00f3n necesita un mensaje atractivo y un enfoque siempre proactivo, de esperanza, de esfuerzo, de superaci\u00f3n.\u00a0<\/strong>Necesitamos continuamente relatos que resulten inspiradores para toda la sociedad y, por supuesto, con narrativas apasionantes.<\/p>\n<p>Ahora ya no es necesario que el alumno est\u00e9 presente en un lugar y un tiempo determinado para poder aprender: el proceso de estudio se puede personalizar de acuerdo con lo que cada quien decida. Uno de los grandes aliados que tenemos en este momento es la tecnolog\u00eda que nos ha permitido conseguir una educaci\u00f3n m\u00e1s igualitaria y universal en todos los pa\u00edses del mundo.<\/p>\n<p>El reto que tenemos es enriquecer mente y esp\u00edritu al mismo tiempo que nos entretenemos. Adem\u00e1s, reducir la brecha educativa en el mundo, llevando una ense\u00f1anza de calidad a todos los entornos, con especial atenci\u00f3n a los sectores vulnerables, a trav\u00e9s de la tecnolog\u00eda.<\/p>\n<p><strong>Por:\u00a0<\/strong>Maril\u00fa Esponda Sada*<br \/>\n*CEO y socia fundadora de GrandMasters<\/p>\n<p><strong>Fuente:<\/strong> https:\/\/forbes.co\/2021\/06\/21\/red-forbes\/edutaintment-que-es-y-por-que-esta-creciendo\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El consumo de video\u00a0on demand\u00a0en todo el mundo sigue creciendo. La previsi\u00f3n, seg\u00fan el informe Online Video Forecast 2019 de Zenith, es que\u00a0cada persona consumir\u00e1 en promedio 100 minutos diarios en 2021.\u00a0Esta cifra ha rebasado las expectativas con la pandemia. Una encuesta realizada por GlobalWebIndex sobre el impacto del coronavirus en el consumo de medios [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":6440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[58],"tags":[],"class_list":["post-6439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Edutaintment: \u00bfqu\u00e9 es y por qu\u00e9 est\u00e1 creciendo? | Marketing Zone Icesi<\/title>\n<meta name=\"description\" content=\"Ante una lluvia de informaci\u00f3n y contenido \u2018on demand\u2019 hace falta una propuesta que eduque y entretenga. 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